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Social Contribution Initiatives

Major Overseas Activities

United States of America


Environment:Initiatives contributing to environmental protection/Safety:Initiatives contributing to traffic safety/Human resources:Initiatives aimed at fostering the next generation/Community:Community-based initiatives/Mazda Foundation:Initiatives via Mazda Foundation
Person in charge of promoting social contributions at MNAO
James O'Sullivan
President & CEO
(Chairman, Mazda Foundation(USA),Inc.)

Mazda North American Operations (MNAO, Orange County, California) executes various social contribution activities in the United States. MNAO is supporting various activities that meet the needs of the local communities. This approach infused with the spirit of "Zoom-Zoom" not only fuels its investment in the environmental, educational and cultural well-being of the society, but also actively supports its customers, employees and dealers in its efforts to make a difference. Also, to build a better future, MNAO is supporting activities of imaginative programs that make a difference in communities across the U.S., through the Mazda Foundation USA (MFUS)


Project Yellow Light

Safety

Human resources

Community

Objective

To help raise the awareness of the dangers of distracted driving

Initiatives

MNAO has supported the Project Yellow Light*1 since 2012. Every year, Project Yellow Light challenges teens to create 60-second public service announcement videos to encourage young people to avoid distracted driving. Also, young racing drivers related to Mazda Motorsports*2 have been conducting awareness-raising activities about the dangers of texting while driving.

FY March 2014 Results

Presentation for the teens by racing driver

As part of Global Youth Traffic Safety Month, the U.S. Department of Transportation (DOT), Mazda Motorsports, the Ad Council and the National Organizations for Youth Safety (NOYS) announced the six high school and college winners of their second annual Project Yellow Light scholarship contest. All of the winners received scholarships. Additionally, the first place winners' video was digitally distributed to air as public service announcements by the Ad Council to their network of more than 1,500 TV stations nationwide. Also, the racing drivers engaged in educational activities for the teens in college or high school nearby each race venue.

  • *1Project Yellow Light/Hunter Garner Scholarship is a nonprofit organization that began in Hunter's school, in partnership with the Advertising Council, Mazda, the NHTSA and National Organizations for Youth Safety (NOYS).
  • *2In 2006, MNAO established the MAZDASPEED Motorsports Development Ladder to assist Mazda powered grassroots racers in North America in moving up through the ranks.

Various Charitable Activities

Community

Objective

To support charitable organizations and activities for local communities in Orange County, California, and across the United States

Initiatives

MNAO is engaged in charitable activities for a wide variety of causes.

FY March 2014 Results

  • For Second Harvest Food Bank, volunteer employees from MNAO visited the organization's facility. The Food Bank partners with more than 340 member charities who feed the hungry in more than 470 locations throughout Orange County. The employees supported the organization to sort food and package for shelters.
  • Volunteer employees from MNAO visited Ronald McDonald House. Ronald McDonald House houses parents of children who are in the hospital for serious illness or surgery. The employees supported the organization by performing general home maintenance.
  • MNAO provided active support for employee's volunteer activities for United Way, etc. Mazda's fundraising campaign with United Way, Drive United, raised donations throughout the summer months. Dealers, suppliers, and partners got involved through monetary and itemized donations.

Donation to Charity Following Mazda Drive for Good Campaign

Community

Objective

To support activities for various partnership charities

Initiatives

MNAO has executed the Mazda Drive for Good campaign, which contributes to society, on achievement of new vehicle leased or sold during the event period.

FY March 2014 Results

Mazda Drive for Good campaign

For every new Mazda sold during the Mazda Drive for Good campaign, MNAO donated US$100 to one of four national charities, St. Jude Children's Research Hospital, American Red Cross, American Heart Association, and Mazda Foundation, or 32 local ones, with the choice of the charity being left up to the customer. Additionally, and uniquely Mazda as a social contribution, for every vehicle test-drive during the event period, MNAO donated one hour of charitable service from its employees and dealers across the nation. The charitable service time has amounted to 56,435 hours through various local charitable service opportunities.


Donation to Irvine Police Association Honor Guard

Community

Objective

To support activities for the Irvine Police Association

Initiatives

MNAO has made a donation to help Irvine Police Association Honor Guard fund in Irvine, where MNAO is located. The association is the unit representing the sworn police officers and sergeants of the Irvine Police Department. MNAO's dedication and commitment to service to the citizens of Irvine is thought that it contributes to the present reputation as "America's Safest City" for the past eight years.

FY March 2014 Results

MNAO made a donation to help Irvine Police Association fund for their annual trip to Washington, D.C. to celebrate Police Week and honor fallen officers and bring family members to the ceremonies.


Donation to Concerns of Police Survivors (C.O.P.S.)

Community

Objective

To support activities for C.O.P.S.

Initiatives/FY March 2014 Results

MNAO has supported community police officers and their surviving families by making a donation to C.O.P.S. toward the care and recovery of families who have lost loved ones in the line of duty. Since 1984, C.O.P.S. has provided healing to the surviving families so that they can make a first step forward.


Support for Natural Disaster Relief

Community

Objective

To support recovery and relief efforts for victims of natural disasters

Initiatives

MNAO has supported various organizations for relief of each disaster.

FY March 2014 Results

  • MNAO made donations to the American Red Cross and the Humane Society of Boulder Valley (HSBV) for disaster relief regarding Colorado Flood in September 2013. It is the mission of HSBV to protect and enhance the lives of companion animals by promoting healthy relationships between pets and people.
  • MNAO made donations to the American Red Cross for natural disaster-relief activities regarding Moore Tornado*3 in May 2013, Oklahoma, and Typhoon Haiyan in November 2013.
  • *3MNAO and MFUS jointly executed the activities regarding Moore Tornado.

Mazda Foundation USA

Mazda Foundation USA (MFUS), established in September 1990, provides funds to various initiatives for education, environmental conservation, social welfare, cross-cultural understanding, etc. MFUS has contributed over US$8 million since 1992, when it began making contributions. (FY September 2013: approximately US$387,000)


Working with Student Conservation Association (SCA)

Environment

Human resources

Mazda Foundation

Objective

To support environmental preservation and youth education

Initiatives

MFUS, in partnership with SCA, a US student environmental conservation organization, has operated the Save Our American Resources (SOAR) program aiming at advancing environmental conservation and youth education since 1998.

FY September 2013 Results

Support for VFC

Through SOAR, MFUS sponsored natural or cultural resource assistants, which provide services ranging from trail maintenance and protection of endangered species to guided historical monument tours, at a national park, forest or monument in each of the 50 states.
MFUS also newly supported the SCA to sponsor their Veterans Fire Corps (VFC). MFUS helped SCA enhance their ability to offer new opportunities for returning veterans build new careers in firefighting for protecting public lands from fire destruction.


Various Charitable Activities

Human resources

Community

Mazda Foundation

Objective

To support charitable organizations and activities for local communities across the United States.

Initiatives

MFUS has supported charitable activities related to social welfare.

FY September 2013 Results

MFUS has supported the following activities.

  • U.S. Food Banks
    MFUS has granted to the Second Harvest Food Bank of Orange County, Northern Illinois Food Bank (NIFB), Gleaners Community Food Bank near Detroit, Flemington Area Food Pantry and the Food Bank Network of Somerset County in New Jersey.
  • Mission Hospital
    MFUS has granted to the Mission Hospital. Its vision is to provide compassionate care, to promote health improvement and to create healthier communities.
  • Project Access
    The Project Access targets school-age youth by providing after-school tutoring / homework help, computer and Internet instruction / access, educational games, reading groups as well as productive enrichment activities. Contributions from MFUS go toward supplies, field trip expenses, and upgrades of the equipment.
  • Shoes That Fit
    The Shoes That Fit helps build the self-esteem of schoolchildren in need by providing them with new shoes and clothing. In Southern California, more than 30,000 schoolchildren in need received new shoes and clothing.
  • Rosenberg-Richmond Helping Hands, Inc
    MFUS has granted to the Rosenberg-Richmond Helping Hands, which was founded in 1985 as a non-profit organization that helps people in crisis by providing basic needs for a short period of time.
  • Orangewood Children & Family Center (formerly Orangewood Children's Home)
    The MFUS has granted to the Orangewood Children and Family Center, that has mission to serve both children and their families, for enrichment activities, one-on-one support and workshops teaching life skills.
Support for food banks
Project Access

Various Scholarships for Students

Human resources

Mazda Foundation

Objective

To provide students with educational opportunities

Initiatives

The MFUS keeps partnerships with various organizations working for ethnic minority groups, and students interested in automotive engineering.

FY September 2013 Results

  • The Hispanic Scholarship Fund (HSF) and the MFUS awarded tuition scholarships to Latino students attending the University of California at Irvine and California State University at Fullerton and four local community colleges. Since 1998, the MFUS has provided the scholarships to 231 students.
  • The scholarship for Dillard University was awarded to 12 students who are studying in Dillard's College of Business. Since 1998 MFUS has partnered with Dillard University, a private, liberal arts university and one of the HBCUs*4, located in the heart of New Orleans, Louisiana.
  • MFUS has supported the Clemson University International Center for Automotive Research (CU-ICAR), a state-of-the-art education program in the Southeast that focuses on automotive research and other transportation and advanced manufacturing issues. MFUS supported the Mazda Annual Graduate Fellowship Program with CU-ICAR, from which three fellowships were provided to graduate students majoring in automotive engineering at the university.
  • *4Historically Black Colleges and Universities (HBCU).

Mazda / YFU Scholarship Program

Human resources

Mazda Foundation

Objective

To promote cross-cultural relationships between the USA and Japan

Initiatives

The Mazda / YFU Scholarship Program is a joint program launched in 1984 by MFUS and Youth For Understanding (YFU), a US-based international exchange organization. This scholarship funding provides an opportunity for high-school-aged students to spend six weeks in Japan each summer. Students live with a Japanese host family, learn to speak and write Japanese and immerse themselves in Japanese daily life. Over the past 29 years, a total of 282 students have participated in this cultural exchange program.

FY September 2013 Results

Mazda / YFU Summer Activity

MFUS and Mazda Canada (MCI) sent six and two North American high school students respectively to spend for six weeks of summer living with host families in Hiroshima. They also had the opportunity to visit Mazda Museum and paint factory on Mazda/YFU Summer Activity arranged by Mazda Head Office. They were presented with the steel plates that were created by themselves as a memento.


Support for Operation Rebound Program

Community

Mazda Foundation

Objective

To assist injured veterans in pursuing active lifestyles

Initiatives

Since 2011, MFUS has supported the Challenged Athletes Foundation (CAF), a world leader in helping individuals with physical challenges get involved and stay involved in sports.

FY September 2013 Results

MFUS grant went toward adaptive equipment, coaching, training and competition expenses.



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