Print Page


Social Contribution Initiatives

Overseas Initiatives

Europe


Environment:Initiatives contributing to environmental preservation   Safety:Initiatives contributing to safety    Human resources:Initiatives aimed at fostering the next generation    Community:Community-based initiatives    Mazda Foundation:Initiatives via Mazda Foundation

SOS Children's Village

Human resources

Community

Objective:

To support the activities to protect children who are unable to live with their own families

Initiatives:

Mazda Motor Europe (MME) supports SOS Children's Villages, a non-profit organization that helps children and young people who are unable to live with their own families.

FY2010 Results:

    photo : SOS Children's Village
  • In this year, Mazda Automoviles Espana (MAE) newly joined the Mazda support team for SOS Children's Village.
  • MAE donated the money to support the BSOS campaign, which aims to help 20,000 children in Spain, Latin America and Africa to receive shelter in an SOS Children's Village, and handed over two Mazda5 cars for transportation purposes to the Children's Village in San Lorenzo de El Escorial, near Madrid.
  • MME and distributors in Austria, Belgium/Luxemburg, Croatia, Czech, Germany, and Hungary have already started to support the organization since 2008. The SOS activities in other countries are shown on the web/PDF version.

SOS Children's Village (continued)

FY2010 Results (in other countries):

Germany

Mazda Motors (Deutschland) (MMD) supported the SOS Children's Village training centre in Nuremberg again and paid for a single apprentice's complete training. Additionally they displayed the SOS Children's Village special-edition Mazda, which ran in the MX-5 Open Race and at the world-record parade in Essen.

Austria

In March 2011, Mazda Austria continued its support of the crisis group home Barbakus, following up a donation of a Mazda2 for use as a Barbakus vehicle.

Czech Republic

In addition to covering the patron fee for every new Mazda2 owner for one year, Mazda Motor Czech (MMCZ) employees "adopted" one SOS child for a day and showed them their daily work. At the same time, MMCZ invited two teenagers to visit a Czech news magazine, where they wrote an article. Afterward, MMCZ employees provided a small party for all participants.

Belgium/Luxemburg

Mazda Motor Belux (MMB) funded the holidays of all SOS Children's Villages Belgium children, sending them on a holiday with their SOS mother, to an SOS camp or to a sports camp. In addition, the employees at MMB conducted an Easter chocolate auction for the organization.

Hungary

Mazda Motor Hungary (MMH) employees renovated the playground of the SOS Children's Village in Köszeg in April 2010. In addition, MMH also funded the village's fuel costs for one year starting in September 2010 and loaned the village a new Mazda5 twice a year for when the children have holidays and need transportation.

Croatia

In February 2011, Mazda Motor Croatia donated a Mazda3 to the SOS organization in Croatia, fulfilling the transport needs of the children and young people from the two villages. In addition, a cooking event was held. A Croatian celebrity chef was present and helped the kids and Mazda Croatia's team members.

Pan-European

Mazda Motor Europe (MME) generally supports by selling Christmas and greeting cards in the canteen, raising awareness with displays and brochures in the headquarters and at a pan-European dealer meeting in December 2010.

photo : Various supporting activities for SOS Children's Village
Various supporting activities for SOS Children's Village

[United Kingdom] Supporting UK Charity Committee

Human resources

Community

Objective:

To support various organizations

Initiatives:

Mazda Motors UK (MMUK) participates in numerous activities, including a monthly Dress-Down Day on which employees go to work in casual clothing, and charitable donations are collected on this day by organizing fundraising activities such as cake sales, tombola, competitions and "Zoom Zoom" challenges. Other activites include Mazda-organized events such as the London to Brighton Bike Ride and a Bungee Jump event.

FY2010 Results:

Through the London to Brighton Bike Ride, a team of 25 Mazda "Zoom Zoomers" raised almost £5,000 in aid for British Heart Foundation, a national charity, while the Bungee Jump raised several hundred pounds in aid for Comic Relief. In addition to the employee events, MMUK also pledged £500 to BEN (the motor industry Benevolent Fund). Other charities MMUK raised funds for in the past year include Pancreatic Cancer Awareness, Alzheimer's Society, The Elenor Hospice, Leukaemia Research Foundation, Hounds for Heroes, Joshua Deeth Foundation, and the Emaan Foundation.


[Austria] Providing Social Sponsoring for Families in Need

Human resources

Community

Objective:

To support families in need

Initiatives:

Mazda Austria aims to provide support for Austrian families in need.

FY2010 Results:

In cooperation with PULS4 TV station and Tiroler Tageszeitung newspaper, Mazda Austria is providing two families in need with a car for one year from December 2010.


[Italy] Helping Children to Fly with the Peter Pan Association

Human resources

Community

Objective:

To protect children affected by cancer

Initiatives:

The Peter Pan Association, a non-governmental organization, began in Rome in 1994 and aims to provide shelter to children diagnosed with cancer and to their families as they visit Rome's specialized hospital for treatment, sometimes for long periods of time. Mazda Motor Italia (MMI) has supported this association, which has hosted more than 450 children in the last ten years, since 2002.

FY2010 Results:

To allow the children from the Peter Pan Association to "fly" faster in the terrible traffic of Rome, MMI has provided the organization with a Mazda5.


[Belgium/Luxemburg] Riding to Support Cancer Research

Human resources

Community

Objective:

To support cancer research

Initiatives:

In June 2010, the longest cycling tour in Flanders took place. The Fight against Cancer event, now in its second year, is the campaign of the Flemish League against Cancer, covers 1,000 kilometers, and involves a number of celebrities. MMB has participated in this event since its inception.

FY2010 Results:

To participate in Fight against Cancer, each team must pay a 5,000 euros entry fee, and the foundation collected a total of 750,000 euros in 2010. Funds for the Mazda team's fee were raised through a quiz event that took place at Mazda Motor Logistics Europe (MLE) a few weeks before the tour, and thanks to the contributions made by International Service employees from MLE, MME and MMD. Each team had to cycle 1,000 kilometers in four days, and they all succeeded in mastering this challenge. MMB and MME also provided the vehicles that drove in front of and behind the Mazda cycling teams.

photo : Mazda cycling teams
Mazda cycling teams
photo : Charity party
Charity party

[Turkey] Supporting Turkey's Earthquake Victims

Human resources

Community

Objective:

To be part of the community

Initiatives:

Mazda in Turkey quickly responded to needs of victims following the devastating earthquake that killed more than 40 people in the province of Elazig in March 2010.

FY2010 Results:

Mazda in Turkey donated two 2010 BT-50 4WD pickups to the Civil Defense and Red Crescent in order to support the logistics effort and transport of aid to the region.


[Malta] Cleaning Up Malta One Tree at a Time

Environment

Community

Objective:

To offset carbon emissions created by vehicles

Initiatives:

Since 2005, the Tree for You (34U) campaign has planted nearly 44,000 trees in various areas of Malta in an attempt to reverse the drastic reduction in vegetation caused by centuries of human activity. Gasan Enterprises Ltd., Mazda distributor of Malta, was the first local car importer to join the 34U campaign in 2007. The company still believes that, as a car importer, it is obliged to contribute its share toward offsetting carbon emissions created by cars.

FY2010 Results:

photo : The Tree for You(34U) campaign
The Tree for You(34U) campaign

Gasan Enterprises pledged to plant 1,000 trees at dar Frate Jacobe in Wied il-Ghajn, which is currently the only proper practitioner of sustainable living and permaculture in Malta.


Font Size
S
M
L

Related information