To discover young people with a talent for hosting TV programs and to increase awareness and encourage a sense of responsibility regarding traffic safety by adopting traffic safety as a theme

In the Mazda Cup Shanghai Youth TV Program Hosting Contest primarily sponsored by Mazda Motor (China), participants act as "Junior Traffic Directors" and experience for themselves the importance of traffic safety, then make a speech on the topic of "Traffic Safety and Me."

In December 2010, a final competition, after one week of first- and second-round screening, was held to select champions in the junior high school and high school divisions.

To raise awareness of "traffic safety" and "environmental conservation"

To promote awareness of traffic safety and environmental conservation in line with "Mazda Cup Shanghai Youth TV Program Hosting Contest," primarily sponsored by Mazda. Young people were asked to send their original pictures with the theme of "Dream car, Our future" and then the excellent ones were chosen for display at an exhibition.

Among the original pictures submitted as above, 50 excellent works (including 1 special prize, 2 first prizes, 3 second prizes and 10 third prizes) were chosen. In November 2010, the award ceremony for prize winners and the opening ceremony for the exhibition of these excellent pictures were held in Shanghai.

To support disabled people suffering from the aftereffects of traffic accidents

Long-term support for disabled people and their families suffering from the aftereffects of traffic accidents and further development and improvement of traffic safety awareness in Shanghai

In addition to a charitable donation of 100,000 yuan to the Shanghai Red Cross, Mazda Motor (China) visited the Shanghai Tenth People's Hospital and donated 30 wheelchairs, considering the needs of the hospital.

To assist rehabilitation for the areas affected by earthquake, drought and flood

FAW Mazda Motor Sales (FMSC) donated over 800,000 yuan in total to the areas affected by the Yushu earthquake in Qinghai, China, the Yunnan drought and the Jilin flood. As for the Yushu earthquake in Qinghai, FMSC also contributed clothes, books and toys to the affected children.