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Social Contribution Initiatives

Major Overseas Activities

Canada


Environment:Initiatives contributing to environmental preservation/Safety:Initiatives contributing to traffic safety/Human resources:Initiatives aimed at fostering the next generation/Community:Community-based initiatives/Mazda Foundation:Initiatives via Mazda Foundation
Person in charge of promoting social contributions at MCI
Ingrid Villatoro
Specialist, Human Resources

Mazda Canada (MCI) undertakes a wide variety of social contribution initiatives, with the aim of meeting the needs of the communities in which Mazda operates. In addition to monetary donations, MCI contributes in a manner that capitalizes on its unique capabilities.


Various Charitable Activities

Human resources

Community

Objective

To support charitable organizations

Initiatives

MCI has supported charitable activities related to social welfare.

FY March 2014 Results

  • All MCI employees has collected donations throughout the year for Sick Kids Hospitaland Canadian Cancer Society since 2004. On Jeans Day Fridays and during on Casual Dress Seasons, employees donated money to these charitable organizations through payroll deduction.
  • The Run - Sporting Life 10K Toronto for Camp Oochigeas
    In May, 18 employees of MCI participated for the two consecutive years in the run - Sporting Life 10K Toronto for the kids with cancer. Enough funds to send a child affected by childhood cancer to Camp Oochigeas were collected through a variety of fundrainsing activities. The camp provides kids affected by childhood cancer with unique opportunity for growth through challenging, fun, enriching and magical experiences.
  • In October and December, all employees gave a food donation (worth a minimum of $10) that was collected and given to Richmond Hill Food Bank to give to those in need for Thanksgiving Day and before Christmas. In addition to the food collection, "Silent Auction" was held and the funds were also donated to the charitable organization.
  • In November, MCI employees raised money for awareness of prostate cancer. Male employees grew moustaches throughout the month of November and held contests for the best moustaches to fundraise.
  • In February, MCI Team of employees participated in Winter Indoors Sick Kids Volleyball Tournament in support of raising funds for Sick Kids Hospital.

Canadian National Canoe/Kayak Team

Community

Objective

To support the development of world-class athletes and coaches

Initiatives

MCI has been a corporate sponsor of the Canadian National Canoe/Kayak Team since 1995, as part of national team athlete development activities, which makes it the longest-standing corporate sports sponsorship in Canada.

FY March 2014 Results

MCI provided the team with financial support and the loan of five vehicles (Mazda3 and CX-9) to be used for athlete development activities.


Canadian Snowboard Team

Community

Objective

To support the development of world-class athletes and coaches

Initiatives

MCI has been a corporate sponsor of the Canadian Snowboard Team since 2012, as part of national team athlete development activities.

FY March 2014 Results

MCI provided the team with the loan of two vehicles (CX-5 and CX-9) to be used for athlete development activities in additional to the annual sponsorship contract. A Mazda3 was also provided to each of two professional athletes sponsored by MCI for the 2013-2014 season,


Support for Natural Disaster Relief

Community

Objective

To support recovery and relief efforts for victims of natural disasters

Initiatives

MCI has supported Canadian Red Cross for relief of each disaster with donations.

FY March 2014 Results

On June 20th, in the Province of Alberta, Calgary suffered devastating floods. MCI employees donated to the Canadian Red Cross for the affected areas by Alberta Flood.On November 8th, Typhoon Yolanda (Haiyan in North America) devastated the Phillipines. MCI employees raised funds and donated through the Canadian Red Cross.


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