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Social Contribution Initiatives

Major Overseas Activities

Australia


Environment:Initiatives contributing to environmental preservation   Safety:Initiatives contributing to traffic safety    Human resources:Initiatives aimed at fostering the next generation    Community:Community-based initiatives    Mazda Foundation:Initiatives via Mazda Foundation
Amanda Marshall
Person in charge of promoting social contributions at MA
Amanda MarshallNational Finance Manager & Company Secretary

Mazda Australia (MA) aims to contribute to the local community in a responsible and genuine way, via corporate sponsorship programs. MA also supports community-based programs and organizations through the Mazda Foundation Australia. MA employees are encouraged to participate in and support corporate social responsibility activities so that they have an opportunity to contribute to the community in a meaningful way.


Royal Children's Hospital

Human resources

Community

Objective

To contribute to local health care and give employees opportunities to participate in local volunteer activities

Initiatives

MA supports the Royal Children's Hospital through the "Run for the Kids" running event held by the hospital every year in March/April. The money raised by this event goes toward vital research, facilities and equipment at the hospital.

FY March 2013 Results

  • MA and its suppliers formed a team of approximately 100 participants competing in the run.
  • MA donated money for this event and presented a Mazda2 for the first runner to complete the course.
  • MA also sent 30 cheerleaders for the course, paper water cups with a Zoom-Zoom logo and giveaways for the kids on the day.

Casual Dress Days

Human resources

Community

Objective

To contribute to the local community and promote employees' participation in volunteer activities

Initiatives

MA employees come to work in casual clothing every Friday and participate in a fundraiser as part of "Casual Dress Day." Money raised is donated to various local charity groups.

FY March 2013 Results

Money raised was donated to the Royal Children's Hospital, The Breast Cancer Foundation, The Anti-Cancer Council and other local charity groups.


Sponsorship for Sports Promotion

Community

Objective

To promote sports

Initiatives

MA is the major sponsor of the North Melbourne Football Club team.

FY March 2013 Results

MA donated money and lent 16 vehicles, and also supported the team through open training sessions for customers, pre-match games for dealers and Corporate seats are provided.


Sponsorship for Arts and Culture

Community

Objective

To support arts and culture

Initiatives

MA has provided support for Art Exhibitions Australia for 13 years as a premium sponsor and for Opera Australia for nine years, sponsoring free-of-charge outdoor performances.

FY March 2013 Results

  • MA sponsored the art exhibition, Modern Woman: Daughters and Lovers 1850 — 1918 | Drawings from the Musée d'Orsay, Paris', an exhibition of drawings from the Musée d'Orsay, Paris, exclusively at the Queensland Art Gallery.
  • MA donated money to Opera Australia allowing an audience of approximately 500,000, people to attend performances in Sydney and Melbourne.

Red Cross Disaster Relief Appeals

Community

Objective

To support recovery and relief efforts in Australia

Initiatives

MA has supported Red Cross Australia by raising money for those affected by the devastating bushfires and flood.

FY March 2013 Results

MA, its dealers and MA employees donated money to the initiative to help those affected by the devastating bushfires and floods that occurred in Tasmania, Victoria, New South Wales and Queensland in late 2012 and early 2013.

Mazda Foundation Australia

Mazda Foundation Australia (MFA), established in August 1990, has been providing funds to various initiatives, including education, environmental conservation, technology promotion, and welfare. It has contributed $A 7.5 million since its establishment.


Support for Food Education in a School

Human resources

Community

Mazda Foundation

Objective

To lead food education innovation in Australia, giving children life skills which will promote healthy, lifelong eating habits

Initiatives

MFA supports Stephanie Alexander Kitchen Garden Foundation (SAKGF) program, striving to create fundamental social change in a new generation of Australians, by positively engaging children in growing, harvesting, preparing and sharing organic produce at school.

FY June 2012 Results

MFA decided a three-year sponsorship starting this FY for the establishment of a Support Center, aimed at underpinning the program's growth.


Support for Personal Safety Program

Human resources

Community

Mazda Foundation

Objective

To protect children against abuse

Initiatives

MFA supports Bravehearts Ditto's Keep Safe Adventure personal safety program for reduction of the prevalence not only of child abuse, but also other forms of abuse including family violence and bullying. Bravehearts Inc. has been providing child sexual assault services throughout Australia for over a decade.

FY June 2012 Results

MFA provided a grant for Bravehearts to deliver the program to Tasmanian schools, childcare centres and kindergartens over the next three years.

Spinal Education Support for Children

Human resources

Community

Mazda Foundation

Objective

To help children avoid spinal accidents and stay safe on the roads, in the water and at play

Initiatives

MFA supports the Spinal Education Awareness Team (SEAT) educating and encouraging Queensland children to stay safe and injury free. All of 20 volunteers of the teaching team have suffered serious spinal cord injuries and use wheelchairs. For the past 24 years, the SEAT program has reached almost 1.5 million primary and secondary students.

FY June 2012 Results

MFA provided a grant for the Spinal Injuries Association to implement an innovative new multimedia program, including animation, specifically designed for primary school students.


Support for Skill Education Program

Human resources

Community

Mazda Foundation

Objective

To improve the life options of individuals through employment and learning opportunities

Initiatives

MFA supports SkillsPlus Ltd offering a broad range of employment, training and education programs to the disabled, adult migrants and youth at risk in the Peninsula, Frankston and Knox areas of Melbourne.

FY June 2012 Results

MFA provided a grant to enable SkillsPlus to purchase 25 computers to support their innovative skill education programs.


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