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Social Contribution Initiatives

Major Overseas Activities

United States


Environment:Initiatives contributing to environmental preservation   Safety:Initiatives contributing to safety    Human resources:Initiatives aimed at fostering the next generation    Community:Community-based initiatives    Mazda Foundation:Initiatives via Mazda Foundation
James O'Sullivan
Person in charge of MNAOJames O'SullivanPresident & CEO (Chairman, Mazda Foundation (USA), Inc.)

Mazda North American Operations (MNAO) executes various social contribution activities in the United States. MNAO is supporting various activities that meet the needs of the local communities. This approach infused with the spirit of "Zoom-Zoom" not only fuels its investment in the environmental, educational and cultural well-being of the society, but also actively supports its customers, employees and dealers in its efforts to make a difference. Also, to build a better future, MNAO is supporting activities of imaginative programs that make a difference in communities across the U.S., through the Mazda Foundation USA.


Various Charitable Activities

Environment

Human resources

Community

Objective:

To support charitable organizations and activities for local communities in Orange County, California

Initiatives:

MNAO is engaged in charitable activities for a wide variety of causes.

2011FY March 2012 Results:

Employees' volunteer activities
Employees' volunteer activities
  • MNAO sponsored University of California, Irvine Foundation's corporate partners program, which aims to build mutually beneficial partnerships with the corporate community. MNAO supported the University's Paul Merage School of Business.
  • MNAO sponsored two events organized by the Irvine Police Association (the Spring Festival and the 4th of July Concert on the Green) to support the organization working to protect and preserve peace.
  • MNAO made a donation to the Orange County Professional Firefighters Association in support of their annual fundraising event.
  • MNAO made a donation to the ALS*1 Association to support its providing compassionate care and assistance for families and patients.
  • MNAO sponsored the Urban Wheel Awards to support multicultural consumer and diversity inclusion in the automotive industry.
  • MNAO participated in Adopting-A-Highway Program of California's State Highway System to support regional highway environmental systems.
  • Moreover, MNAO provided active support for employee's volunteer activities, for United Way, etc.
  • *1Amyotrophic Lateral Sclerosis (ALS)

Mazda Foundation USA

Mazda Foundation USA (MFUS), established in September 1990, provides funds to various initiatives for education, environmental conservation, social welfare, cross-cultural understanding, etc. MFUS has contributed $7.62 million since its establishment.


Working with Student Conservation Association (SCA)

Environment

Human resources

Mazda Foundation

Objective:

To support environmental conservation and youth education

Initiatives:

MFUS, in partnership with SCA, a US student environmental conservation organization, has operated the Save Our American Resources (SOAR) program aiming at advancing environmental conservation and youth education since 1998.

2011FY March 2012 Results:

Students participating in a project for environmental protection
Students participating in a project for environmental protection

College-aged interns supported by MFUS worked on a variety of environmental conservation projects in the summer at national and state parks across the U.S.


Mazda / YFU Scholarship Program

Human resources

Mazda Foundation

Objective:

To promote cross-cultural relationships between the USA and Japan

Initiatives:

The Mazda / YFU Scholarship Program is a joint program launched in 1984 by MFUS and Youth For Understanding (YFU), a US-based international exchange organization.
This scholarship funding provides an opportunity for ten high-school-aged students to spend six weeks in Japan each summer. Students live with a Japanese host family, learn to speak and write Japanese and immerse themselves in Japanese daily life. Over the past 27 years, a total of 265 students have participated in this cultural exchange program.

FY March 2012 Results:

MFUS sent ten American high school students to stay for six weeks of summer in Germany. They visited Mazda's European R&D centre (Oberursel, State of Hessen, Germany) instead of Japan, avoiding the impact of the Great East Japan Earthquake.

The scholarship students sent origami cranes to Japan with a heartfelt message of peace and friendship. The message also meant to pay tribute to the victims of the Great East Japan Earthquake.

Origami cranes on display at Mazda Head Office
Origami cranes on display at Mazda Head Office
Design lecture in Mazda's European R&D centre
Design lecture in Mazda's European R&D centre

Various Scholarships for Students

Human resources

Mazda Foundation

Objective:

To provide students with educational opportunities

Initiatives:

The MFUS keeps partnerships with various organizations working for disadvantaged students, ethnic minority groups, and students interested in automotive engineering.

2011FY March 2012 Results:

Scholarship students studying at a university
Scholarship students studying at a university
  • The scholarship for the Hispanic Scholarship Fund (HSF) was awarded to 12 Hispanic-American students at two Southern California universities. Since 1990, the MFUS has partnered with HSF, supporting college scholarships for Hispanic-American students.
  • The scholarship for Dillard University was awarded to 20 students studying business administration at the university. Since 1998 MFUS has partnered with Dillard University, a private, liberal arts university and one of the HBCUs*2, located in the heart of New Orleans, Louisiana.
  • The scholarship for the University of North Carolina Pembroke (UNCP) was awarded to two native-American students in UNCP. Since 2000 MFUS has partnered with UNCP, an institution with a long and rich history of providing excellent education for minority groups and other disadvantaged students.
  • The scholarship for the Clemson University International Center for Automotive Research (CU-ICAR) was awarded to three graduate students majoring in automotive engineering at CU-ICAR. Since 2008 MFUS has partnered with Clemson University, the center of the southeastern United States' top-level automotive research.
  • *2Historically Black Colleges and Universities (HBCU)

Contributing Clothing and Shoes for Children

Human resources

Mazda Foundation

Objective:

To help children from economically disadvantaged households develop self-esteem

Initiatives:

By providing funding for a Californian non-profit organization, Shoes That Fit, MFUS has supplied new shoes and clothes to children from economically disadvantaged households, and helped them nurture self-esteem since 2005.

2011FY March 2012 Results:

A child pleased with new shoes
A child pleased with new shoes

MFUS provided 80,000 pairs of new shoes to children as part of its commitment to 2011 Back-to-School Shoes Project.


Training for Volunteers Who Work for Child Advocacy

Human resources

Mazda Foundation

Objective:

To support and protect children who have been abused, abandoned, or neglected

Initiatives:

MFUS has supported Court Appointed Special Advocates for Children (CASA), a Southern California organization that trains and dispatches volunteers to advocate children who have been abused or abandoned, since 2006.

2011FY March 2012 Results:

A child participating in a fun event
A child participating in a fun event

MFUS provided support for the training of hundreds of volunteers to assist children.


Educational Support Program for Children

Human resources

Mazda Foundation

Objective:

To improve the learning environment for children from low-income communities in Orange County, California

Initiatives:

MFUS has supported "Project Access" since 2007. Project Access is an after-school activities program aiming at helping students from low-income families with their studies and providing them with a wide variety of educational opportunities.

2011FY March 2012 Results:

A child participating in Project Access
A child participating in "Project Access"

MFUS offered opportunities to take part in the program for approximately 1,200 students. Students who attended an average of three times per week showed signs of improved study habits, communication skills, problem solving, academic self-esteem and self-confidence.


Children's Literacy Improvement

Human resources

Mazda Foundation

Objective:

To provide aid to second-graders at New Orleans public elementary schools who require improved literacy

Initiatives:

MFUS supports Start the Adventure in Reading (STAIR). STAIR, based in New Orleans, LA, has offered for 24 years one-on-one instruction at no charge for second-graders at New Orleans public elementary schools who are in need of literacy skills.

2011FY March 2012 Results:

A child receiving instruction from a volunteer
A child receiving instruction from a volunteer

MFUS assisted 234 students in improving their literacy skills.


U.S. Food Banks

Community

Mazda Foundation

Objective:

To help alleviate hunger for people in need

Initiatives:

MFUS has supported the activities of a Californian non-profit organization Second Harvest Food Bank of Orange County since 2000. This charity works with partner agencies to distribute food throughout Orange County.

2011FY March 2012 Results:

Food offered through a food bank
Food offered through a food bank

MFUS supported the activities of several food banks and homeless shelters across the U.S. MFUS supported provision of food to thousands of people in need in Southern California, Chicago, IL, Detroit, MI and Jacksonville, FL.


Promoting Sports for the Disabled

Community

Mazda Foundation

Objective:

To provide funds to pay adaptive equipment, coaching, training and competition expenses for injured veterans

Initiatives:

The MFUS supports the Challenged Athletes Foundation's program. This program provides sports opportunities and assistance for active veterans and others suffering permanent physical injuries.

2011FY March 2012 Results:

Participating in a bicycle race
Participating in a bicycle race

MFUS provided funds for sports equipment, competition and training under this program. Eight injured veterans and others were supported.


Overseas activities primarily covers the period from January 2011 through December 2011, although some activities after January 2012 are included.

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