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Social Contribution Initiatives

Major Overseas Activities

United States of America


Environment:Initiatives contributing to environmental preservation   Safety:Initiatives contributing to traffic safety    Human resources:Initiatives aimed at fostering the next generation    Community:Community-based initiatives    Mazda Foundation:Initiatives via Mazda Foundation
James O'Sullivan
Person in charge of promoting social contributions at MNAOJames O'SullivanPresident & CEO (Chairman, Mazda Foundation (USA), Inc.)

Mazda North American Operations (MNAO) executes various social contribution activities in the United States. MNAO is supporting various activities that meet the needs of the local communities. This approach infused with the spirit of "Zoom-Zoom" not only fuels its investment in the environmental, educational and cultural well-being of the society, but also actively supports its customers, employees and dealers in its efforts to make a difference. Also, to build a better future, MNAO is supporting activities of imaginative programs that make a difference in communities across the U.S., through the Mazda Foundation USA(MFUS).


Various Charitable Activities

Human resources

Community

Objective

To support charitable organizations and activities for local communities across the United States

Initiatives

MNAO is engaged in charitable activities for a wide variety of causes.

FY March 2013 Results:

  • MNAO made a monetary donation to the National Institute for Automotive Service Excellence (ASE) to help support the growth and sustainability of the automotive industry. These funds will go to buy supplies and help support the education process of future industry technicians.
  • MNAO supported the annual Campagna Center parade in December as the Grand Marshal sponsor by providing the vehicle that the Grand Marshal rides in.
  • MNAO supported the local community reinvestment by continuing its membership with the Irvine Chamber of Commerce.
  • MNAO made a donation to the Irvine Police Association in support of their Honor Guard.
  • MNAO sponsored the annual Irvine Police Department awards ceremony, which celebrates community police officers and employees who help to keep the community safe.
  • MNAO supported community police officers and their surviving families by making a donation to Concerns of Police Survivors (C.O.P.S.).
  • MNAO made a donation to the Orange County Professional Firefighters Association in support of their annual fundraising event.
  • MNAO donated a vehicle for silent auction to the local community hospital, Mission Hospital.
  • MNAO sponsored the Urban Wheel Awards to support multicultural consumer and diversity inclusion in the automotive industry.

Moreover, MNAO provided active support for other employee's volunteer activities.

Campagna Center parade<br>(Left/ Right) the Scottish embassies<br>(Middle) Manager, Public Affairs
Campagna Center parade
(Left/ Right) the Scottish embassies
(Middle) Manager, Public Affairs
Waiting in MX-5, the Grand Marshall vehicle at Campagna Center parade
Waiting in MX-5, the Grand Marshall vehicle at Campagna Center parade

Project Yellow Light

Safety

Human resources

Community

Objective

To help raise the awareness of the dangers of distracted driving

Initiatives

MNAO has supported the Project Yellow Light*1 since 2012. Every year, Project Yellow Light challenges teens to create 60-second public service announcement videos to encourage young people to avoid distracted driving.

FY March 2013 Results

Project Yellow Light with Mazda Motorsports team
Project Yellow Light with Mazda Motorsports team

The new partnership with MNAO allowed Project Yellow Light to expand their reach to include college students. Previously, the scholarships have only been available to high-school students. Also, young drivers related to Mazda Motorsports*2 worked hard to support the warning campaign against distracted driving in order to greatly reduce the number of accidents and deaths. The National Highway Traffic Safety Administration (NHTSA) is also in partnership with the poject.

  • *1Project Yellow Light/Hunter Garner Scholarship is a non-profit organization that began in Hunter's school, in partnership with the Advertising Council, Mazda, the NHTSA and National Organizations for Youth Safety (NOYS).
  • *2In 2006, MNAO established the MAZDASPEED Motorsports Development Ladder to assist Mazda powered grassroots racers in North America in moving up through the ranks.

Hurricane Sandy Appeal

Community

Objective

To support recovery and relief efforts for victims of Hurricane Sandy

Initiatives

MNAO and MFUS have responded to needs of the areas devastated by Hurricane Sandy.

FY March 2013 Results

MNAO made a donation to the American Red Cross to help those in need after the Hurricane Sandy natural disaster, and made a contribution to AmeriCares to help support Hurricane Sandy Relief and Emergency Response Fund. Also, they offered $500 cash towards the purchase of a new Mazda for everyone in the high impact areas who have an insurance claim of damage or loss to their current vehicle, and option for the qualified customers to defer their first payment for 90 days from the contract date on the purchase of any new Mazda financed under special financing offered by participating lenders.

Mazda Foundation USA

Mazda Foundation USA (MFUS), established in September 1990, provides funds to various initiatives for education, environmental conservation, social welfare, cross-cultural understanding, etc. MFUS has contributed $8 million since 1992, when it began making contributions.


Working with Student Conservation Association (SCA)

Environment

Human resources

Mazda Foundation

Objective

To support environmental conservation and youth education

Initiatives

MFUS, in partnership with SCA, a US student environmental conservation organization, has operated the Save Our American Resources (SOAR) program aiming at advancing environmental conservation and youth education since 1998.

FY September 2012 Results

Through SOAR, MFUS sponsored a natural or cultural resource assistants, which provide services ranging from trail maintenance and protection of endangered species to guided historical monument tours, at a national park, forest or monument in each of the 50 states.


Mazda / YFU Scholarship Program

Human resources

Mazda Foundation

Objective

To promote cross-cultural relationships between the USA and Japan

Initiatives

The Mazda / YFU Scholarship Program is a joint program launched in 1984 by MFUS and Youth For Understanding (YFU), a US-based international exchange organization. This scholarship funding provides an opportunity for high-school-aged students to spend six weeks in Japan each summer. Students live with a Japanese host family, learn to speak and write Japanese and immerse themselves in Japanese daily life. Over the past 28 years, a total of 274 students have participated in this cultural exchange program.

FY September 2012 Results

Mazda / YFU Summer Activity
Mazda / YFU Summer Activity

MFUS and MCI sent seven and two North American high school students respectively to spend for six weeks of summer living with host families in Hiroshima.

They also had the opportunity to visit Mazda Museum and Design Center on Mazda/YFU Summer Activity arranged by Mazda Head Office. At the Desingn Center, they took a look at the real professional world of Mazda's car designers. They saw sketch demonstration by a designer and modeling demonstration by a clay modeler, and tried to shave clay and were impressed by the high professional skills.


Various Scholarships for Students

Human resources

Mazda Foundation

 Mazda Foundation

To provide students with educational opportunities

Initiatives

The MFUS keeps partnerships with various organizations working for disadvantaged students, ethnic minority groups, and students interested in automotive engineering.

FY September 2012 Results

Hispanic Scholarship Fund
Hispanic Scholarship Fund
  • The scholarship for the Hispanic Scholarship Fund (HSF) was awarded to 13 Hispanic-American students attending the University of California at Irvine and California State University at Fullerton as well as four local community colleges. Since 1998, MFUS has provided college scholarships to over 188 Hispanic-American college students and has provided a grant in support to HSF.
  • The scholarship for Dillard University was awarded to 14 students who are studying in Dillard's College of Business. Since 1998 MFUS has partnered with Dillard University, a private, liberal arts university and one of the HBCUs*3, located in the heart of New Orleans, Louisiana.
  • The graduate fellowship for the Clemson University International Center for Automotive Research (CU-ICAR), was awarded to three graduate students majoring in automotive engineering at CU-ICAR. Since 2008 MFUS has partnered with Clemson University, the center of the southeastern United States' top-level automotive research.
  • *3Historically Black Colleges and Universities (HBCU)

Hurricane Sandy Appeal

Community

 Mazda Foundation

MNAO and the MFUS have responded to needs of the areas devastated by Hurricane Sandy.

Various Charitable Activities

Human resources

Community

Mazda Foundation

Objective

To support charitable organizations and activities for local communities across the United States.

Initiatives

MFUS has supported charitable activities related to social welfare.

FY September 2012 Results*

MFUS has supported the following activities.

  • Support for Children
    MFUS has supplied new shoes and clothes to children from economically disadvantaged households, and helped them nurture self-esteem.
  • Support for the Disabled
    MFUS has supported the Challenged Athletes Foundation's program that provides sports opportunities and assistance for active veterans suffering permanent physical injuries.
  • U.S. Food Banks
    MFUS also granted to the Second Harvest Food Bank, Northern Illinois Food Bank, Gleaners Community Food Bank, Flemington Area Food Pantry and the Food Bank Network of Somerset County.

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