In this section we describe the damage sustained by the Mazda Group from the Great East Japan Earthquake and the Group's response.
Mazda conducts online customer satisfaction surveys, rating quality of dealership response and service, of customers who purchase Mazda vehicles or bring vehicles in for maintenance or servicing (survey title: "Questionnaire About Your Dealership"). To support reconstruction in the earthquake-affected areas, the company donates ¥50 for every response it receives during the survey period. (The effort continued from FY2011.)
- Period: April 1, 2012 to March 31, 2013
- Target Customers:
Customers who visit a Mazda or Mazda Autozam dealership*1 and purchase a new or used vehicle, or bring a vehicle in to be serviced or inspected, are approached by dealership staff and asked to complete a questionnaire.
- Response Conditions:
Participants are asked to visit a dedicated website and fill out the questionnaire using a PC or mobile phone.*2 Only questionnaires that are filled out completely are counted.
- Amount Donated: ¥50 multiplied by the cumulative total of all customer satisfaction surveys completed during the period
- Donation Recipients and Timing:
All funds will be donated to public organizations active in providing recovery support for the earthquake-stricken areas. The amount of the donation will be confirmed at the end of March 2013, and the donation will be carried out in April 2013. Detailed information about the recipients and the total amount donated will be posted on the website as they are confirmed.
- *1Some dealerships do not participate in the survey program. For details, please inquire at the dealership you use.
- *2Eligible customers are given the URL and a password for the website at each dealership.
- Period: August 1, 2011 - March 31, 2012
- Amount donated: \50 x 40,340 = 2,017,000 yen
- Donated to "Ashinaga"
The contributions to be donated at the end of April 2012 for construction of "Tohoku Rainbow House (tentative name)"
What is Ashinaga? Ashinaga is a private non-profit organization to provide psychological and material support for orphans who lost their parent by disease or disaster, or children who have a parent with a disability that prevents them from working.
Ashinaga currently plans to construct "Tohoku Rainbow House" to provide emotional and psychological care to children who lost parents in The Great East Japan Earthquake.
If you have any questions or concerns, we invite you to contact Mazda through the following URL:
- Inquiries: http://www.mazda.com/inquiry/
