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Social Contribution Initiatives

Major Activities in Japan

Tokyo Head Office and Mazda R&D Center Yokohama (Tokyo and Kanagawa Prefecture)

Persons in charge of promoting social contributions at Tokyo Head Office and Mazda R&D Center Yokohama(Left)Nobuyuki Okizono Assistant Manager R&D Technical Administration Division(Right)Yoko SatoTokyo Head Office
Persons in charge of promoting social contributions at Tokyo Head Office and Mazda R&D Center Yokohama
(Left)Nobuyuki OkizonoAssistant Manager
R&D Technical Administration Division
(Right)Yoko SatoTokyo Office

Under the slogan of "One Metropolitan Area," since FY March 2013 Tokyo Office and Mazda R&D Center Yokohama (MRY) have strengthened their mutual coordination and continued to participate in unique social contribution activities. It is characteristic of Tokyo Office and MRY to conduct socially beneficial activities in collaboration with Mazda vehicle owners. The coordination between Tokyo Office and MRY has begun to produce positive effects, as exemplified by the increase in the number of employees at Tokyo Office who work as volunteers.


Environment:Initiatives contributing to environmental preservation   Safety:Initiatives contributing to traffic safety    Human resources:Initiatives aimed at fostering the next generation    Community:Community-based initiatives    Mazda Foundation:Initiatives via Mazda Foundation

Greening Activities in Collaboration with Communities

Environment

Community

Objective

To contribute to the preservation of biodiversity, harmonious coexistence with local communities, and community activities

Initiatives

Mazda has supported the Keihin Afforestation Project*1 promoted by Yokohama City. In June 2009, MRY transplanted indigenous wild water plants to create a biotope based in a pond on the premises. By creating habitats for aquatic life including dragonflies, MRY strives to restore natural environments and increase the amount of greenery. MRY has also been participating in a collaborative project*2 implemented by companies, citizens, local governments, specialists and students, entitled "How Far Does a Dragonfly Fly?" Since 2004, MRY has been conducting surveys of dragonflies, tracking the conditions of their arrival.

Dragonfly flight pattern survey conducted at the MRY biotope
Dragonfly flight pattern survey conducted at the MRY biotope
*After the survey, the caught dragonflies are released.
Keihin Afforestation Project logo
Keihin Afforestation Project logo

FY March 2013 Results

  • In August, MRY cooperated in conducting a three-day study of dragonfly flight patterns (In the study, investigators visually checked and caught dragonflies to trace their species, condition of arrival, and travel between survey points).
  • In November, Yokohama City held an eco-tour for local government personnel (with 10 participants), the program of which also included an on-site observation of the biotope on the premises of MRY. MRY thus helped promote people's awareness of the biodiversity conservation efforts made by Yokohama City.
  • *1 In Yokohama City, the Keihin Afforestation Project has been carried out since 2005. This project regards the green spaces on corporate properties and the facilities open to the public in the Keihin district (Tokyo–Yokohama) as important regional assets, and aims to increase and use these assets so as to pass them on to future generations, through joint efforts by companies, citizens, and local governments.
  • *2 By surveying the growth and migration status of dragonflies, which serve as an indicator for the abundance of greenery, the project is intended to verify that company green spaces play important roles as habitats for various life forms.
    The results of ten-year surveys conducted under this project indicate that company green spaces play a role similar to that of satoyama (managed woodlands or grasslands near human settlements)(from a report, about 10-year record of Keihin Afforestation linked together by dragonfly, issued in March 2013).

Interaction with Children through Automobiles(Let's Feel the Joy of a Convertible! 2012 / Santa's Come to Town! 2012)

Community

Objective

To communicate the joy of automobiles to children in orphanages and deepen the interaction with them

Initiatives

As part of their social contribution activities, Mazda employee volunteers, jointly with Mazda vehicle owners, participate in projects designed for children residing in child welfare institutions primarily in Yokohama and Kawasaki cities.

One of these projects is "Let's Feel the Joy of a Convertible!" which has been held since 2007 to convey the excitement of cars and driving to these children and to give them a happy and enjoyable time. Also, together with Mazda vehicle owners, Mazda employees have annually participated in the "Santa Project." This project was launched at Mazda's initiative in 2003 and is now organized jointly by companies and organizations primarily in Kanagawa Prefecture.

FY March 2013 Results

Exhilarating ride in a Roadster with the top down
Exhilarating ride in a Roadster with the top down
  • A total of 50 volunteers, including Mazda employees and Mazda vehicle owners, participated in "Let's Feel the Joy of a Convertible! 2012" held in November 2012. The event featured such activities as riding in a Roadster(MX-5 overseas) with the top down, and playing games that are fun for all ages.
  • A total of 420 volunteers participated in the Santa Project held in December 2012, including Mazda vehicle owners and 13 Mazda employees. All the participating volunteers dressed in Santa Claus and reindeer costumes—were split into "driving Santa" and "visiting Santa" teams, with Mazda Roadster and Demio(Mazda 2 overseas) vehicles decked out with Christmas decorations. The driving Santas took passengers from the Yokohama City Foster Parents Association on a drive around Minato Mirai 21 area. The visiting Santas paid visits to four orphanages in Yokohama City, where they handed presents to children and performed music, deepening their friendly relations.

Support for the 25th and 26th Roadster Charity Flea Markets

Community

Objective

To help Mazda vehicle owners conduct voluntary social contribution activities, by offering MRY as a venue

Initiatives

Mazda has provided MRY as the venue for the Roadster(MX-5 overseas) Charity Flea Markets held under the auspices of participating Mazda vehicle owners and the Company. Mazda presents a booth staffed by volunteer employees.

FY March 2013 Results

Roadster Charity Flea Markets held at MRY, Mazda merchandise sold at the Mazda booth
Roadster Charity Flea Markets held at MRY, Mazda merchandise sold at the Mazda booth

In April and October, the 25th and 26th Roadster Charity Flea Markets were held. The number of participants totaled about 540, including 15 employee volunteers. At the Mazda booth, volunteer employees sold daily articles and Mazda merchandise gathered with the help of employees, as well as okonomiyaki, a savory pancake popular in Hiroshima (A portion of the proceeds from the flea market was donated to the Japan Red Cross society for the relief fund for areas affected by the Great East Japan Earthquake).


Support for Disaster Drills Held by the Local Neighborhood Council

Community

Objective

To enhance the disaster preparedness of neighboring communities by providing support for periodic disaster drills

Initiatives

In November 2008, MRY concluded a disaster prevention agreement*3 with the Kanagawa Ward Office and residents' associations in neighborhood self-governing bodies. In March 2009, MRY joined the Kanagawa Ward Waterfront Area Disaster Prevention Council, comprising 11 companies in the Keihin waterfront district, local neighborhood self-governing bodies, and neighborhood associations, helping to carry out initiatives to enhance regional disaster preparedness. One of these initiatives is holding joint disaster drills on a regular basis.

FY March 2013 Results

Disaster drill
Disaster drill

In March, MRY carried out the 8th joint periodic disaster drill, in which about 140 people participated.

  • *3The MRY facility is offered as a temporary evacuation area to be used before moving to a disaster prevention facility.

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