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Social Contribution Initiatives

Major Activities in Japan

Dealerships


Environment:Initiatives contributing to environmental preservation   Safety:Initiatives contributing to traffic safety    Human resources:Initiatives aimed at fostering the next generation    Community:Community-based initiatives    Mazda Foundation:Initiatives via Mazda Foundation

Local Beautification Activities and Collection of Recyclables

Environment

Community

Objective

To contribute to society through cleanups and collection of recyclable materials

Initiatives / FY March 2013 Results

Regional cleanup
Regional cleanup
  • Environmental beautification activities (regional cleanups, installation of flower beds) (Hokkaido Mazda Sales, Hakodate Mazda, Tohoku Mazda, Koushin Mazda, Kanto Mazda, Shizuoka Mazda, Keiji Mazda, Shimane Mazda, Okayama Mazda, Yamaguchi Mazda, Nishi Shikoku Mazda, Minami Kyushu Mazda, Okinawa Mazda Sales, and Mazda Chuhan)
  • Supporting and participating in the Green-Rich Road Construction Project, a local government-subsidized greening project (Kansai Mazda)
Collecting plastic bottle caps for the Ecocap campaign
Collecting plastic bottle caps for the Ecocap campaign
  • Collecting plastic bottle caps (for the Ecocap campaign), spoiled stamped postcards, prepaid cards and used stamps, to make donations to facilitate programs for environmental protection, promotion of education and medical care in developing countries (Hokkaido Mazda Sales, Fukushima Mazda, Koushin Mazda, Tokai Mazda Sales, Keiji Mazda, Nara Mazda, Enfini Hiroshima, Kyushu Mazda, and Minami Kyushu Mazda)
  • Providing support for the Carbon Offset Project "Let's Protect the Forests of Shimane"*1 of the Japan Myth Expo in Shimane (Shimane Mazda)
  • *1A project to offset CO2 emissions resulting from electricity expected to be consumed at the venues of the Japan Myth Expo in Shimane, through improvement of forests that absorb carbon dioxide.

Raising Traffic Safety Awareness and Providing Support for Children Orphaned by Traffic Accidents

Safety

Human resources

Objective

To reduce the number of traffic accidents by raising traffic safety awareness

Initiatives / FY March 2013 Results

Employee cleaning convex traffic mirrors
Employee cleaning convex traffic mirrors
  • Carrying out activities to raise awareness of traffic safety (Hokkaido Mazda Sales, Hakodate Mazda, Koushin Mazda, Shonan Mazda, Tokyo Mazda Sales, Kanto Mazda, Tokai Mazda Sales, Shimane Mazda, and Enfini Hiroshima)
  • Cleaning road signs, convex traffic mirrors, and guardrails near the dealership, in conjunction with the prefectural residents' campaign to raise traffic safety awareness (Okayama Mazda)
  • Participating in the 2012 Osaka Traffic Safety Family Festival (Kansai Mazda)
  • Dispatching service personnel to an inspection workshop held in a local festival, to give explanations and carry out daily and periodic inspections (Shimane Mazda)
  • Continuing to provide part of the company premises near the intersection to ensure pedestrian safety, since 2005 (Fukushima Mazda)
  • Making donations to support children who have lost their parents in traffic accidents (donations made by the company according to the number of i-stop vehicles sold, and voluntary contributions by the company and employees) (Keiji Mazda, Nara Mazda, and Okinawa Mazda Sales)
  • Dispatching employees to give local residents a tree-day idling stop lecture, in cooperation with local police (Kanto Mazda)

Accepting Students for Internship Programs, Supporting Social Studies, and Dispatching Employees as Lecturers

Human resources

Community

Objectives

To provide students with opportunities to think about the importance and joy of working

Initiatives / FY March 2013 Results

  • Accepting local elementary, junior high school, high school, university, and vocational/technical college students for internship programs and workplace hands-on learning programs (in vehicle maintenance, customer service, etc.) (Hakodate Mazda, Fukushima Mazda, Kita Kanto Mazda, Koushin Mazda, Kanto Mazda, Shizuoka Mazda, Hokuriku Mazda, Keiji Mazda, Kansai Mazda, Enfini Hiroshima, Yamaguchi Mazda, Nishi Shikoku Mazda, Kyushu Mazda, and Minami Kyushu Mazda)
  • Supporting local elementary schools by inviting children to join workplace tours as part of social studies classes (Kita Kanto Mazda and Kanto Mazda)
  • Providing photo news released by a newspaper company to local elementary schools for learning support (Tohoku Mazda and Kanto Mazda)
  • Dispatching employees to technical colleges as lecturers to introduce and explain Mazda's environment-conscious vehicles and environmental technologies (Fukushima Mazda)
  • Dispatching employees as lecturers at various seminars and workshops held in the community (Tokyo Mazda Sales)

Support for Community Revitalization

Community

Objective

To contribute to community revitalization through participation in community events and opening facilities for these events

Initiatives / FY March 2013 Results

Offering vehicles to a local sports team
Offering vehicles to a local sports team
  • Providing support for local events, including participating, giving donations, offering lead cars, and opening dealerships' parking lots. (Koushin Mazda, Shonan Mazda, Kanto Mazda, Shizuoka Mazda, Shimane Mazda, Okayama Mazda, Enfini Hiroshima, Yamaguchi Mazda, Kyushu Mazda, Minami Kyushu Mazda, and Okinawa Mazda Sales)
  • Registering as "Kids 110 Houses.(displaying signs as shelters for children in case of crime or emergency)" (Hokkaido Mazda Sales and Kanto Mazda)
  • Providing dealership facilities as evacuation areas in emergency situations (Kanto Mazda and Kansai Mazda)
  • Registering as a "baby care station*1," A initiative lead by the city of Ueda (Koushin Mazda)
  • Supporting national athletic meets, and supporting local sports teams through provision of vehicles and donations. (Shimane Mazda, Okayama Mazda, and Yamaguchi Mazda)
  • Supporting the 31st Mazda Cup Soccer Competition in Yamaguchi held for two days in February. (Yamaguchi Mazda)
  • Participating in blood donation campaigns. (Hakodate Mazda, Enfini Aomori, Tokai Mazda Sales, Enfini Hiroshima, and Minami Kyushu Mazda)
  • Exhibiting posters and distributing PR brochures to promote cancer screening. (Enfini Hiroshima)
  • Conducting volunteer activities and making donations to help reconstruction of areas affected by the Great East Japan Earthquake. (Tohoku Mazda and Keiji Mazda)
  • Making donations to support training of guide dogs for the blind. (Keiji Mazda)
  • Donating proceeds from vending machines equipped with a donation function, to the Japan Red Cross Society. (Kita Kanto Mazda)
  • Cooperating in dedication of folded paper cranes during the Nonoichi City Peace Tour,*2 hosted by the government of the municipality where the dealership is located. (Hokuriku Mazda)
  • *1City of Ueda, as one of the initiatives for easy child-raising environment arrangement, leads the program to arrange "baby care stations", in various venues, where people can nurse and change a diaper so that they are able to go out confortably with their babies. As a result of the initiative,there are 70 stations presently.
  • *2Nonoichi City Peace Tour
    Nonoichi City dispatches a delegation comprising 15 local junior high school students accompanied by four instructors to Hiroshima City. The objectives are to raise their awareness of "peace," and develop a cosmopolitan sensibility and an ability to explain what they have learned during the peace tour to others. Every year, the delegation participates in the peace ceremony on August 6 and other events held in Hiroshima, where they offer folded paper cranes dedicated by the citizens of Nonoichi City.
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