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Social Contribution Initiatives

Major Activities in Japan

Dealerships


Environment: Initiatives contributing to environmental protection Safety :Initiatives contributing to traffic safety  Human resources: Initiatives aimed at fostering the next generation Community: Community-based initiatives  Community-based initiatives: Initiatives via Mazda Foundation

Local Beautification Activities and Collection of Recyclables

Environment

Community

Objective

To contribute to society through cleanups and collection of recyclable materials

Initiatives/FY March 2014 Results

  • Environmental beautification activities (regional cleanups and installation of flower beds) (Hokkaido Mazda Sales, Tohoku Mazda, Koushin Mazda, Kanto Mazda, Shizuoka Mazda, Hokuriku Mazda, Keiji Mazda, Kansai Mazda, Shimane Mazda, Okayama Mazda, Yamaguchi Mazda, Minami Kyushu Mazda, Okinawa Mazda Sales, and Mazda Chuhan)
  • Collecting plastic bottle caps (for the Ecocap campaign), spoiled stamped postcards, prepaid cards, and used stamps, to make donations to facilitate programs for environmental protection, promotion of education, and medical care in developing countries (Hokkaido Mazda Sales, Fukushima Mazda, Koushin Mazda, Tokai Mazda Sales, Hokuriku Mazda, Keiji Mazda, Kansai Mazda, Nara Mazda, Kyushu Mazda, and Minami Kyushu Mazda)
  • Participating in the Fuji-no-Mori Afforestation campaign, and engaging in thinning around paths in the forest (Okayama Mazda)
Regional cleanup
Thinning around paths in the forest

Raising Traffic Safety Awareness and Providing Support for Children Orphaned by Traffic Accidents

Safety

Human resources

Community

Objective

To reduce the number of traffic accidents by raising traffic safety awareness

Initiatives/FY March 2014 Results

Employee cleaning convex traffic mirrors
  • Carrying out activities to raise awareness of traffic safety (Hokkaido Mazda Sales, Hakodate Mazda, Koushin Mazda, Shonan Mazda, Kanto Mazda, Tokai Mazda Sales, and Enfini Hiroshima)
  • Cleaning road signs, convex traffic mirrors, and guardrails near the dealership, in conjunction with the prefectural residents' campaign to raise traffic safety awareness (Okayama Mazda)
  • Participating in the 2013 Osaka Traffic Safety Family Festival (Kansai Mazda)
  • Continuing to provide part of the company premises near the intersection to ensure pedestrian safety, since 2005 (Fukushima Mazda)
  • Making donations to support children who have lost their parents in traffic accidents (donations made by the company according to the number of i-stop vehicles sold, and voluntary contributions by the company and employees) (Keiji Mazda, Nara Mazda, and Okinawa Mazda Sales)
  • Engaging in a street survey conducted by a local commercial association under the witness of the police, and giving cautions and guidance to drivers with poorly-serviced vehicles (Kanto Mazda)

Accepting Students for Internship Programs, Supporting Social Studies, and Dispatching Employees as Lecturers

Human resources

Community

Objective

To provide students with opportunities to think about the importance and joy of working

Initiatives/FY March 2014 Results

Secrets of Vehicle Shape and the Air
  • Accepting local elementary, junior high school, high school, university, and vocational/technical college students for internship programs and workplace hands-on learning programs (in vehicle maintenance, customer service, etc.) (Hokkaido Mazda Sales, Hakodate Mazda, Aomori Mazda Motor Corporation, Kita Kanto Mazda, Koushin Mazda, Kanto Mazda, Shizuoka Mazda, Hokuriku Mazda, Keiji Mazda, Kansai Mazda, Shimane Mazda, Enfini Hiroshima, Yamaguchi Mazda, Nishi Shikoku Mazda, Kyushu Mazda, and Minami Kyushu Mazda)
  • Supporting local elementary schools by inviting children to join workplace tours as part of social studies classes (Kita Kanto Mazda and Kanto Mazda)
  • Providing photo news released by a newspaper company to local elementary schools for learning support (Tohoku Mazda and Kanto Mazda)
  • Dispatching employees to technical colleges as lecturers to introduce and explain Mazda's environment-conscious vehicles and environmental technologies (Fukushima Mazda)
  • Setting a scholarship system that supports the acquisition of mechanic qualifications (Hokkaido Mazda Sales)
  • Dispatching employees as lecturers at various seminars and workshops held in the community (Tokyo Mazda Sales)
  • Offering primary school children the environmental education program, "Secrets of Vehicle Shape and the Air" (Tokyo Mazda Sales and Shizuoka Mazda) (For details,)
  • Dispatching employees as lecturers for integrated study classes at high schools (Discussion with Graduates), and offering instructive talks about career choice (Hokuriku Mazda)

Support for Community Revitalization

Community

Objective

To contribute to community revitalization through participation in community events and opening facilities for these events

Initiatives/FY March 2014 Results

  • Registering as "Kids 110 Houses" (displaying signs as shelters for children in case of crime or emergency) (Hokkaido Mazda Sales and Kanto Mazda)
  • Providing dealership facilities as evacuation areas in emergency situations (Kanto Mazda)
  • Registering as a "baby care station*1," an initiative lead by the city of Ueda (Koushin Mazda)
  • Supporting national athletic meets, and providing vehicles and donations to support local sports teams and sports events (Tohoku Mazda, Kanto Mazda, Shimane Mazda, Okayama Mazda, and Yamaguchi Mazda)
  • Supporting the 32st Mazda Cup Soccer Competition in Yamaguchi held for two days in February (Yamaguchi Mazda)
  • Participating in blood donation campaigns (Hakodate Mazda, Enfini Aomori, Tokai Mazda Sales and Enfini Hiroshima)
  • Exhibiting posters and distributing PR brochures to promote cancer screening (Enfini Hiroshima)
  • Conducting volunteer activities and making donations to help reconstruction of areas affected by the Great East Japan Earthquake (Tohoku Mazda, Keiji Mazda, Kobe Mazda, and Nishi Shikoku Mazda)
  • Making donations to support training of guide dogs (Keiji Mazda)
  • Donating proceeds from vending machines equipped with a donation function, to the Japan Red Cross Society (Kita Kanto Mazda)
  • Conducting activities to help reconstruction of areas affected by torrential rain in Yamaguchi Prefecture (Yamaguchi Mazda)
  • Offering vehicles for an Ecodriving training organized by the Japan Automobile Federation (Koushin Mazda)
  • Providing support for local events, including participating, giving donations, offering lead cars, and opening dealerships' parking lots (Hakodate Mazda, Koushin Mazda, Shonan Mazda, Kanto Mazda, Shizuoka Mazda, Shimane Mazda, Okayama Mazda, Yamaguchi Mazda, Kyushu Mazda, Minami Kyushu Mazda and Okinawa Mazda Sales)
  • *1The baby care station is a place where mothers can change the diapers of her babies and breast-feed her babies. As part of the efforts to create a child care environment in which children can be nurtured at ease by the community, Mazda has installed the station at approximately 70 locations in the city of Ueda so that mothers can go out with no anxiety with her babies.

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