To foster a more lively community through active participation in community events

Mazda took part in the 2010 Hiroshima Flower Festival, held in early May. Mazda has participated in the event since its first holding in 1977. In FY2010, the Company celebrated 90 years in business by hosting a special Mazda Zoom-Zoom Plaza booth introducing the past and future of Mazda, as well as joining in a parade of cars of the past, present and future.

To express Mazda's gratitude for 90 years of support from the public, Company employees and their family members joined in the festival parade as volunteers along with 18 Mazda vehicles. These included a three-wheeled truck from the 1950s, the R360 Coupe, the Cosmo Sport and other historic vehicles (past); the Axela, RX-8 and other current models (present); and a hydrogen engine vehicle (future).

To promote interaction with the community by opening plant grounds for a public event

Mazda has hosted the Ekiden Road Relay Race using a route mapped out across the grounds of its plants - open to Mazda employees as well as members of the general public - at the Hiroshima Head Office and Plant since 1981 and at the Hofu Plant since 1984. Participants include both children and adults, and some come from as far away as Kyushu and the Tokai region. They not only compete for the best times, but also enjoy coming up with original ways to make their teams stand out. Approximately 2,100 runners in 348 teams joined the race at the Head Office and Plant in March 2011, and around 1,400 in 93 teams ran at the Hofu Plant in February of the same year, making the number of participating teams in FY2010 the highest ever.

To promote community sports through support for the local professional soccer team

As a shareholder in Sanfrecce Hiroshima, the Mazda Group works together as one to support this soccer team. In September 2010, as a Mazda Day event, Mazda employees and management co-sponsored the match between Sanfrecce Hiroshima and Vissel Kobe, held at the Hiroshima Big Arch Stadium. Also, in FY2010, Sanfrecce Hiroshima made an appearance in the AFC Champions League 2010 (ACL 2010), and Mazda was the uniform sponsor for the team during the tournament.

To contribute to community vitalization through active participation in local events

In October 2010, Hofu in Yamaguchi Prefecture was the site of the Love Hofu Flea Market, a bustling event with 140,000 visitors and one of western Japan's largest street flea markets. On the day of the flea market, a team of 300 volunteers, primarily employees from the Hofu Plant, helped out. In the main tent, the Mazda KIYORA concept car was on display and attracted large numbers of photo-snapping visitors. Another familiar element of the event is the diverse collection of food stalls manned by Mazda employees, offering udon noodles, the chance to pound sticky rice for rice cakes, and other favorites made from local ingredients. A portion of the proceeds was donated to the Hofu City Social Work Council.

To contribute to community vitalization through active participation in local events

Mazda aims to promote community vitalization by actively participating traditional events in Japan.

The divine Gojinko Festival of Hofu Tenmangu Shrine, known more commonly as the Hadakabo Matsuri ("half-naked man festival"), was held in late November 2011. Among the numerous sparsely clad participants were 181 employees of the Hofu Plant, who offered prayers for the continued progress and safety of the plant. Throughout Japan, employees at Mazda business locations participate in or support other traditional events of each region.

To contribute to community vitalization through active participation in local events

The 18th Miyoshi Commerce and Industry Festival (hosted by the Miyoshi Commerce and Industry Festival Planning Committee), a familiar autumn event in the city of Miyoshi, took place in October 2010. Forty-four Mazda Group employees, primarily from the Miyoshi Office, volunteered to help run the event, and 18 volunteers from the Miyoshi Office operated a Mazda Group booth with the cooperation of local Mazda dealerships and Miyoshi Kyoshin-kai.

To celebrate Mazda's 90 years in business, there was also a special display of a GDZA three-wheeled truck from 1955. Onlookers expressed nostalgia for olden days they felt upon seeing the exhibit.

To provide support for voluntary social contribution activities by Mazda owners

Mazda provides the Mazda R&D Center Yokohama (MRY) as the venue for the Roadster Charity Flea Market held each spring and autumn under the auspices of participating Mazda owners and the Company. Mazda presents a booth staffed by volunteer employees. The proceeds from the flea market are used to fund social contribution activities by Mazda owners in Kanagawa Prefecture and elsewhere in the Tokyo region, or are donated to welfare organizations.

The FY2010 events were held in April and October, with a large number of visitors attending both. Volunteers from MRY, the Tokyo Head Office and the Hiroshima Head Office assembled and joined in the event, selling Mazda merchandise and daily articles gathered with the help of employees, as well as okonomiyaki, a popular savory pancake in Hiroshima.

To get to know people in the community and convey the company's gratitude

In the town of Kenbuchi in Hokkaido, is Mazda's Hokkaido Kenbuchi Proving Ground, where each winter automotive winter cold resistance tests are conducted. At this proving ground, every year since 1990 the Mazda staff thank the people of Kenbuchi, who warmly welcome the staff each winter, by opening the facility to the public and inviting local residents to attend a community event. The FY2010 event was held in January 2011, and 350 residents took part.

To contribute to the community through medical care

Mazda Hospital, founded on the principle of "providing the best and most up-to-date medical care, and contributing to society with warmth and kindness of heart," is a general acute-care hospital functioning as a core community hospital in eastern Hiroshima City, and contributes to the community by providing medical care and health counseling, and by acting as a welfare facility benefiting Mazda employees and their families. Since 2000, the hospital has held medical lectures, open and free of charge to the public, by Mazda Hospital doctors each month at a nearby community center. Twelve lectures were held in FY2010, with approximately 500 people attending.