To support the learning activities of elementary and junior high school students
At the Hiroshima Plant, the following events have been held: the Mazda Car Carrier Loading Field Trip for elementary and junior high school students during summer vacation (since 1996); the Social Studies Support and Training Seminar, designed for elementary school teachers (since 1999); and the Summer Holiday Study Session for Parents and Children, which offers participants a hands-on manufacturing experience (since 2007).
- In July, the Mazda Car Carrier Loading Field Trip was held using a large-scale car carrier moored at the dedicated docks located on the Hiroshima Plant premises. A total of approximately 80 people, comprising children ranging from fifth grade to junior high school and their parents and guardians participated in the event. In the carrier, participants observed the way vehicles were loaded into the ships with a high degree of precision, parked and secured in place with only about 10 centimeters separating them on the sides. They also enjoyed the experience of steering the ship on the bridge and friendly conversation with the ship's crews.
- In July, in response to requests from teachers seeking a deeper understanding of the automotive industry, Mazda presented the Social Studies Support and Training Seminar, to help fifth-grade classes learn more about Japan's auto manufacturing industry. In FY March 2013, 20 elementary school teachers from Hiroshima Prefecture took part in the seminar. In addition to touring the press, body and assembly plants, participants observed a hydrogen vehicle and the hydrogen station.
- In August, at the Hiroshima Plant, Mazda held the Summer Holiday Study Session for Parents and Children in conjunction with the city of Hiroshima. The session was held on the theme of creating original products by coating, with a total of 50 participants, including children ranging from fifth grade through junior high school and their parents and guardians. Participants changed into painting work clothes and enjoyed creating original plates by spraying painting materials in their favorite colors onto a metal plate from a paint gun.
To contribute to the development of human resources in communities, making use of the diverse range of employees and the know-how of Mazda as a corporate educational facility
In response to requests from local governments and educational institutions, Mazda dispatches employees to hold lectures and seminars on the Company's environmental technologies, CSR initiatives and other topics. Mazda also assists Hiroshima Prefecture and various organizations in promoting activities to support the handing down of skilled techniques to the next generation. Moreover, the Mazda Technical College conducts an open college program, offering opportunities to observe or attend practical training classes to teachers of technical high schools.
- Mazda employees delivered 31 lectures and seminars, primarily at junior high schools, high schools and universities in Hiroshima Prefecture.
- At the Hiroshima Technique Fair held in November, Mazda hosted an exhibition booth. At the booth, contestants in the WorldSkills Competition*1 demonstrated automotive metalworking and sheet metal bending. Also, the 2012 Karakuri Kaizen®*2 Mechanism Exhibition's award-winning works were displayed, and a hands-on event was held to provide participants with opportunities to experience the hand-finished processing for key rings.
- The Mazda Technical College accepted 10 people to its open college program.
- *1 The WorldSkills Competition is a competition for young people up to 22 years old (with a few exceptions) to demonstrate their excellence in skilled professions. Its objectives are to promote vocational training and to improve the standard of technical skills of the participating countries.
- *2 Karakuri Kaizen® is a registered trademark of the Japan Institute of Plant Maintenance.
To boost children's interest in science and manufacturing
Mazda participates in events designed for elementary school children held during the summer vacation every year. In the events, the Company provides educational programs, in which participants can enjoy quizzes and experiments with Mazda's young employees from product development and manufacturing divisions.
- Mazda offered the educational program, "Secret of Vehicle Shape and the Air." Mazda's young employees from product development divisions explained the Company's efforts to improve vehicle fuel efficiency to children, mainly through quizzes and experiments. In addition, these Mazda employees encouraged participants to think together about ways of improving fuel economy that can be practiced by car users.
- In July, Mazda participated in the Summer Lecture at the Fuchu Kominkan Community Center (hosted by Hiroshima Prefecture and held at the Fuchu Kominkan Community Center), with the participation of about 20 children.
- In August, Mazda participates in Kids Engineer 2012 (hosted by the Society of Automotive Engineers of Japan, and held at PACIFICO Yokohama, Kanagawa Prefecture). A total of 180 children took part in eight sessions of the program.
To build regional solidarity and harmony
From June to July each year, present and former Mazda Group employees and their family members visit social-service facilities to work as volunteers. The volunteers work with people at the facilities to maintain farm fields and cut grass, and assist them in visiting the memorial cenotaph for A-bomb victims. Through these volunteer activities, Mazda has deepened interaction with people at the facilities since 1986 (employee-management cooperation program).
A total of more than 70 volunteers visited work facilities for people with special needs and nursing facilities for the elderly.
To resolve familiar community issues
The Mazda Technical College provides classes with the theme of enabling students to understand the meaning of corporate community contributions to help resolve familiar social and community issues. After having recognized community issues, students strive to find solutions in cooperation with local residents and others concerned.
The Mazda College students worked on eight issues, including "How to eliminate red light running by pedestrians and bicycle riders", and "How to improve Mazda employees' etiquette during commuting."
To contribute to community revitalization through active participation in community events
Each year, Mazda has taken part in the Hiroshima Flower Festival since its inception in 1977. The Festival, held on the consecutive holidays in May, is one of the largest events held in Hiroshima Prefecture. The Company hosts the Mazda Zoom-Zoom Plaza, where vehicles are exhibited and events that are fun for both children and their parents are organized.
- The CX-5, equipped with SKYACTIV TECHNOLOGY was on display. In addition, a booth was set up where visitors enjoyed the experience of making a paper model of the CX-5.
- Songs, dances, and environmental quizzes were performed on stage.
- Charity bingo sessions were held to donate welfare apparatus.
To promote interaction with the community by opening plant grounds for public events
Since 1966, Mazda has continued to hold the Ekiden Road Relay Race. Although it was commenced as an event only for employees, since 1981 when a Community Category was set up to promote communication with local communities, Mazda has invited participants from outside the Company as well. Participants, including both children and adults, run on the 16.3-km route in a circuit around the plant grounds, which is broken down into seven separate legs. Participants not only compete for the best times, but also enjoy coming up with original ways to make their teams stand out.
In addition to 148 teams in the In-house Category, in which Mazda employees competed by division, 140 teams in the Community Category for local residents and suppliers from as far away as the Kyushu and Kansai regions participated (a total of approximately 2,000 runners from 288 teams).
We have taken part in the Mazda Ekiden Road Relay Race from Oita Prefecture, where our company's head office is located. Every year we look forward to participating in the event, since it is an unusual event using a route mapped out across the grounds of a company's plant. As we participate from far away, only a few people could come from the head office to support us. However, we were so happy to be cheered up by Mazda employees and other people along the roadside. We believe that their encouragement helped us attain the first place again, following the March 2012 race. Including these two consecutive wins, our team has won the Race four times so far. We are planning to participate in next year's event, aiming to win the championship for three years running!
To promote community sports through support for the local professional soccer team
As a shareholder in Sanfrecce Hiroshima, the Mazda Group works together as one to support this soccer team. In addition to serving as a uniform sponsor, Mazda supports a team's match at the Hiroshima Big Arch Stadium once a year, as a Mazda-sponsored game (management-employee cooperation program).
At the Mazda-sponsored game held in October, the first 8,000 arrivals were given original towels/scarves bearing the logos of Sanfrecce Hiroshima and the CX-5.