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Social Contribution Initiatives

Major Activities in Japan

In line with the Basic Policy on social contribution initiatives, activities tailored to the needs of communities are implemented in each domestic region.

Mazda Head Office (Hiroshima Prefecture)


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Environment: Initiatives contributing to environmental protection Safety :Initiatives contributing to traffic safety  Human resources: Initiatives aimed at fostering the next generation Community: Community-based initiatives  Community-based initiatives: Initiatives via Mazda Foundation

Events to Support Students' Learning Activities

Environment

Human resources

Community

Objective

To deepen interactions with the region and society through supporting the learning activities of elementary and junior high school students

Initiatives

Mazda continually offers the following events in local communities to help students and teachers learn more for their social studies classes: the Mazda Car Carrier Loading Field Trip for elementary and junior high school students, which helps them to understand the Japanese auto manufacturing industry in their social study classes (since 1996); the Social Studies Support and Training Seminar for elementary school teachers in response to requests from teachers (since 1999); and the study program for primary school children, which offers them quizzes and experiments through interactions with Mazda's young employees from the development and manufacturing divisions.

FY March 2014 Results

Large-scale car carrier (Mazda Car Carrier Loading Field Trip).
  • In July, the Mazda Car Carrier Loading Field Trip was held using a large-scale car carrier moored at the dedicated docks located on the Hiroshima Plant premises. A total of around 70 people, of children ranging from fifth grade to junior high and their parents and guardians, participated in the event. In the carrier, participants observed the way vehicles were loaded onto the ship with a high degree of precision, and parked and secured in place with only about 10 centimeters separating them on each side. They also enjoyed the experience of steering the ship as well as friendly conversation with the ship's crew.
Karakuri Kaizen Museum (Social Studies Support and Training Seminar)
  • In July, in response to requests from teachers seeking a deeper understanding of the automotive industry, Mazda presented a Social Studies Support and Training Seminar, to help teachers of fifth-grade classes to acquire deeper knowledge of the Japanese auto manufacturing industry. Approximately 20 elementary school teachers from Hiroshima Prefecture took part in the seminar. Participants observed the press, body and assembly plants, and the Karakuri Kaizen Museum.
Environmental education program, "Secrets of Vehicle Shape and the Air"
  • In July, Mazda offered an educational program, "Secrets of Vehicle Shape and the Air" at the Fuchu Kominkan Community Center as part of a Summer Lecture hosting by the Center in Hiroshima Prefecture, and at the Fukiage Hall of the Nagoya Trade & Industry Center, Aichi Prefecture in the Kids Engineer 2013 hosted by the Society of Automotive Engineers of Japan. Approximately 200 primary school children participated in this program, in which Mazda's activities to improve vehicle fuel efficiency were introduced through quizzes and experiments.

On-Site Lectures/Seminars and Acceptance of Trainees/Internship Students

Environment

Safety

Human resources

Community

Objective

To contribute to the development of human resources in communities, making use of the diverse range of employees and the know-how of Mazda as a corporate educational facility

Initiatives

In response to requests from local governments and educational institutions, Mazda dispatches employees to hold lectures and seminars on the Company's technologies of the environment, safety, manufacturing, etc. Mazda also assists Hiroshima Prefecture and various organizations in promoting activities to support the handing down of skilled techniques to the next generation, and accepts university students for internship programs as part of the government-industry-academia collaboration project. Moreover, the Mazda Technical College conducts an open college program, offering opportunities for teachers of technical high schools to observe or attend practical training classes.

FY March 2014 Results

Handicraft for key rings
  • Mazda employees delivered approximately 20 lectures and seminars, primarily at junior high schools, high schools and universities in Hiroshima Prefecture.
  • Mazda accepted 10 graduate students for internship programs as part of the industry-academia-government collaboration initiative.
  • Mazda accepted four junior high school, senior high school, technical school and university students for internship programs.
  • The Mazda Technical College accepted approximately 10 people to its open college program (from July to January of the following year).
  • At the Hiroshima Technique Fair held in November, Mazda hosted an exhibition booth. At the booth, the training program for key technicians at the Mazda Technical College was introduced, and contestants in the WorldSkills Competition*1 demonstrated automotive metalworking and sheet metal bending. Also, the 2013 Karakuri Kaizen®*2 Mechanism Exhibition's award-winning works were displayed, and a hands-on event was held to provide participants with opportunities to experience hand-finished processing for key rings (approximately 40 primary school children participated).
  • *1The WorldSkills Competition is a competition for young people up to 22 years old (with a few exceptions) to demonstrate their excellence in skilled professions. Its objectives are to promote vocational training and to improve the standard of technical skills of the participating countries.
  • *2Karakuri Kaizen® is a registered trademark of the Japan Institute of Plant Maintenance.

VOICE

Open College by the Mazda Technical College

Mr. Moriaki Imada
Teacher of the Electrical Department of Hiroshima Municipal Technical High School

Although I specialize in electrical science, I newly needed to acquire skills to give practical guidance on machines and participated in the open college program. I was able to learn a lot from the program including not only basic machine control methods and practical techniques, but olso the consideration of learning environments and the importance of safety training. When I implemented a learned method for segmenting operational procedures in my class, my students gained a better understanding uniformly. I hope that open college programs will continue to offer various practical curriculums.


VOICE

Promoting the Development of Next-Generation Human Resources in Cooperation with Local Communities

Seiji Makino
Mechanical Processing Trainer,
Mazda Technical College

I am in charge of mechanical processing training at the company-owned Mazda Technical College. Mazda arranges open college classes for technical-high-school teachers and the members from local companies. These classes are aimed at teaching basic skills and instruction know-how. Listening their opinions, I always try to revisit my activities whether it is systematic and meets participants' needs. I will continue to promote the development of nextgeneration human resources in cooperation with local communities.


Sports Coaching by Mazda Blue Zoomers

Human resources

Community

Objective

To contribute to the promotion of various sporting activities, and improving athletic ability

Initiatives

Mazda supports in-house sporting activities, including a track and field team (founded 1933), a rugby squad (1963), and a women's volleyball team (1980), which are collectively nicknamed the Blue Zoomers. In response to requests from local governments and athletics organizations, active Blue Zoomer athletes have been leading mobile sports-coaching lessons.

FY March 2014 Results

Track and field lesson
  • In September, a track and field lesson was held in Kenbuchi-cho, Hokkaido for 20 people.
  • Rugby lessons were held in Hiroshima City and other towns.
  • Volleyball lessons were held in Miyoshi City and other cities.

Volunteer Visits to Social Service Facilities

Community

Objective

To build regional solidarity and harmony

Initiatives

From June to July each year, present and former Mazda Group employees and their family members visit social-service facilities to work as volunteers. The volunteers work with people at the facilities to maintain farm fields and cut grass, and assist them in visiting the memorial cenotaph for A-bomb victims. Through these volunteer activities, Mazda has deepened interaction with people at the facilities since 1986 (employee-management cooperation program).

FY March 2014 Results

Mowing of field owned by a social welfare facility

A total of more than 60 volunteers visited work facilities for people with special needs and nursing facilities for the elderly.


Studying Community Issues

Community

Objective

To find and resolve familiar community and social issues from a resident perspective

Initiatives

The Mazda Technical College provides classes with the theme of enabling students to understand the meaning of corporate community contributions to help find and resolve familiar social and community issues from a resident perspective. Students strive to implement solutions in cooperation with local residents and others concerned.

FY March 2014 Results

The Mazda Technical College students worked on eight issues including "How to develop points of appeal of Mt. Ogon" and "How to solve the littering issue around Tenjingawa Station."


Participation in the 2013 Hiroshima Flower Festival

Community

Objective

To contribute to community revitalization through active participation in community events

Initiatives

Each year, Mazda has taken part in the Hiroshima Flower Festival since its inception in 1977. The Festival, held on the consecutive holidays in May, is one of the largest events held in Hiroshima Prefecture. The Company hosts the Mazda Zoom-Zoom Plaza, where vehicles are exhibited and events that are fun for both children and their parents are organized.

FY March 2014 Results

Handcraft Section for Atenza key rings
  • ATENZA and CX-5, equipped with SKYACTIV TECHNOLOGY, were on display. In addition, an exhibition booth was set up to commemorate the J1 League championship of Sanfrecce Hiroshima.
  • Handcraft Section and kids quiz rally for traffic safety were arranged.
  • Songs and dances by residents, a talk show by respective baseball and football players of Hiroshima Toyo Carp and Sanfrecce Hiroshima, and performance by street entertainers were shown on stage.
  • Charity bingo sessions were held to donate welfare equipment.

49th Mazda Ekiden Road Relay Race (Hiroshima)

Community

Objective

To promote interaction with the community by opening plant grounds for public events

Initiatives

Since 1966, Mazda has continued to hold the Ekiden Road Relay Race. Although it was commenced as an event only for employees, since 1981 when a Community Category was set up to promote communication with local communities, Mazda has invited participants from outside the Company as well. Participants, including both children and adults, run on the 16.3-km route in a circuit around the plant grounds, which is broken down into seven separate legs. Participants not only compete for the best times, but also enjoy coming up with original ways to make their teams stand out.

FY March 2014 Results

Runners racing through the Toyo Ohashi bridge in the Mazda compound

In addition to 134 teams in the In-house Category, in which Mazda employees competed by division, 138 teams in the Community Category for local residents and suppliers from as far away as the Kyushu and Kanto regions participated (a total of approximately 2,000 runners from 272 teams).


Support for Sanfrecce Hiroshima

Community

Objective

To promote community sports through support for the local professional football team

Initiatives

As a shareholder in Sanfrecce Hiroshima, the Mazda Group works together as one to support this soccer team. In addition to serving as a uniform sponsor, Mazda supports a match played by the team at the Hiroshima Big Arch Stadium once a year, as a Mazda-sponsored game (management-employee cooperation program).

FY March 2014 Results

During half-time, the Atenza parade enlivened the venue

At the Mazda-sponsored game held in October, the first 7,000 arrivals were given original towels/scarves bearing the logos of Sanfrecce Hiroshima and Atenza(Mazda6 overseas).
A Traffic Safety Quiz Section for children was set up. Participants were presented with reflector straps.


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