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Social Contribution Initiatives

Major Activities in Japan

Mazda Head Office (Hiroshima Prefecture)

Masashi Odagiri
Person in charge of promoting social contributions at Mazda Head Office (Hiroshima)
Masashi OdagiriOffice of General & Legal Affairs

Mazda Head Office, located in Hiroshima Prefecture, has many functions, including research & development, manufacturing, and sales. Based on the three pillars of the Company's basic policy on initiatives, the Mazda Head Office conducts a wide variety of social contribution activities, with a particular focus on community contributions in and around Fuchu-cho, Aki-gun and Hiroshima City.


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Environment: Initiatives contributing to environmental preservation Safety :Initiatives contributing to traffic safety  Human resources: Initiatives aimed at fostering the next generation Community: Community-based initiatives  Community-based initiatives: Initiatives via Mazda Foundation

Letter from Mazda

Mazda began publishing Letter from Mazda in 1995 to share the information about Mazda's social-contribution activities, products and business operations, particularly with the people living nearby its Head Office in Hiroshima, Japan. Today, Mazda publishes Letter from Mazda four times a year.


Mazda Museum

Environment

Safety

Human resources

Community

Objective

To promote children's education and interaction with stakeholders

Initiatives

Tour of the Mazda Museum
Tour of the Mazda Museum

The Mazda Museum at the Hiroshima Head Office has welcomed approximately 1.25 million visitors through its doors since its opening in 1994. The Museum offers exhibitions of Mazda's history, technology, and concept cars. In addition, the Museum provides the tour of Mazda's assembly line and learning opportunity about the vehicle manufacturing process, helping to augment social studies curriculums in elementary and junior high schools. Many people from around the world visit the Museum, where guidance is provided both in Japanese and English.

FY March 2013 Results

Mazda Museum had approximately 60,000 visitors in total, mainly elementary and junior high school students.


Mazda Specialist Bank

Environment

Safety

Human resources

Community

Objective

To make a contribution to the community using the expertise and skills of Mazda employees

Initiatives

Delivering work experience lecture given to junior high school students
Delivering work experience lecture given to junior high school students

The Mazda Specialist Bank is an organization in which current and former employees of the Mazda Group with specialist knowledge, abilities and skills, as well as specialized talents and unique interests built up over many years, are registered and are dispatched in response to requests from local communities. This organization got its start in 1994 as a human resources bank to supply personnel needed to assist with the Hiroshima Asian Games. Thus far, the Mazda Specialist Bank has dispatched specialists to a total of about 2,790 community and school events. Making use of the unique characteristics of Mazda, which has a diverse workforce, the organization dispatches specialists, whose activities range from delivering environmental lectures at schools and putting on magic shows at community events to providing sports and recreation leadership.

FY March 2013 Results

A total of 129 specialists were dispatched to 45 community or school events in Hiroshima and Yamaguchi prefectures.


Mazda Volunteer Center

Environment

Human resources

Community

Objective

To contribute to the community through Mazda Group human resources

Initiatives

Helping out social welfare event
Helping out social welfare event

The Mazda Volunteer Center registers current and former Mazda Group employees and their family members who wish to become involved in volunteer activities, so they can respond to requests from local groups (primarily in Hiroshima Prefecture) for volunteer assistance. This Center was established in 1996, amid an increase in volunteer awareness among citizens following the Great Hanshin Earthquake. So far, volunteers from this Center have participated in a total of about 600 volunteer projects.

FY March 2013 Results

The Center dispatched 41 volunteers for 26 volunteer projects including helping out with events for people with special needs, nursing care, welcoming home stay guests as international friendship activities, and assistance at local events and festivals.


Social Contribution Activities at Mazda Stadium

Environment

Community

Objective

To contribute to community revitalization through making use of Mazda Stadium

Initiatives

Mazda acquired the naming rights for the Hiroshima Municipal Baseball Stadium (now known as Mazda Zoom-Zoom Stadium Hiroshima), and publicizes both the Company and the city of Hiroshima while conducting social contribution activities through support for the stadium.

FY March 2013 Results

Ceremony held at the Mazda Stadium to donate a welfare vehicle
Ceremony held at the Mazda Stadium to donate a welfare vehicle
  • By purchasing green electricity for use in the lighting of night games at the stadium, CO2 emissions were reduced by approximately 62 tons a year (126,000 kWh of green electricity was used annually).
  • For each one million stadium visitors, Mazda donates one Mazda welfare vehicle to a social welfare organization. The cumulative number of visitors reached five million in April, and then six million in August. Accordingly, two vehicles were donated to organizations in Hiroshima.

Support for Regional Forest Protection Activities

Environment

Community

Objective

To contribute to promotion of forest protection activities, thereby interacting with the community

Initiatives

In 2010, Mazda concluded a Forest Preservation and Management Pact with the government of Hiroshima Prefecture. The pact outlines a series of activities in which Mazda and the prefecture would partner for the preservation of forest resources. With the Mazda-no-Mori (Mazda Forest)*1 in the Hiroshima Prefecture Ryokka (afforestation) Center (Higashi Ward, Hiroshima City) serving as a base of operations, Mazda corporates for the regional forest protection activities. Mazda also joined Hiroshima-no-Morizukuri Forum (Hiroshima Afforestation Forum) and promotes 'company forests' with support from companies and organizations in the prefecture.

FY March 2013 Results

  • In cooperation with the designated administrator of the Hiroshima Prefecture Ryokka Center, Mazda promoted activities to preserve the Mazda Forest. In December, Mazda employees and their families joined a carefully planned forest thinning effort as volunteers, with guidance and cooperation from a forest management volunteer organization. The lecture on how to take care of mountain forests and on damage from insects was also arranged to enhance their environmental awareness (employee-management cooperation programs: 44 people participated).
  • In March 2013, Mazda sent several employees through Mazda Volunteer Center to the forest protection activity hosted by Hiroshima Green Information Center.
Forest thinning effort at the Mazda Forest
Forest thinning effort at the Mazda Forest
"Mori," the character of the Hiroshima Afforestation Project
"Mori," the character of the Hiroshima Afforestation Project
  • *1The Mazda-no-Mori (Mazda Forest) is the nickname of a 5.85-ha area on the grounds of the Hiroshima Prefecture Ryokka (afforestation) Center in a natural forest covering 125 ha, located to the northeast of the Mazda Head Office.

Volunteer Cleanups and Recyclables Collection Campaigns

Environment

Community

Objective

To contribute to local communities through volunteer cleanups and recyclable collection campaigns

Initiatives

Mazda employees work on periodical cleanups around the plants and offices during break times. On holidays, Mazda employees participate in cleanup campaigns organized by local governments, and also implement cleanup activities of their own. In addition, they collect plastic bottle caps as well as pull-tabs and aluminum cans, for effective use of recyclables (employee-management cooperation program).

FY March 2013 Results

Employees cleaning their local community
Employees cleaning their local community
  • More than 5,000 people participated in volunteer cleanup activities, including cleanups of areas around plants and offices (12 times), cleanups organized by local governments (6 times), cleanups of the area around the Mazda Stadium (6 times), cleanups of the area around Japan Railways stations (twice), and cleanups of the area around the Eastern Hiroshima Circulation Operating Housing Complex (20 times).
  • Approximately 960,000 plastic bottle caps (the equivalent of vaccines for about 1,200 people) were collected and delivered to NPOs. (The cumulative number of caps collected and donated since April 2010 reached approximately 2,930,000, the equivalent of vaccines for about 3,600 people.)
  • Approximately 2,400 kg of pull-tabs and aluminum cans were collected, through which two large fan heaters were donated to nursery schools in Hiroshima City.

Participation in Environmental Events

Environment

Mazda participates in various environmental events. For more details, see here.


TOPICS

Sports Coaching by Mazda Blue Zoomers

Rugby lessons
Rugby lessons

Mazda supports in-house sporting activities, including a track and field team (founded 1933), rugby squad (1963), and women's volleyball team (1980), which are collectively nicknamed the Blue Zoomers. In response to requests from local governments and athletics organizations, active Blue Zoomers athletes have been leading mobile sports-coaching classrooms for more than 10 years, to contribute to the sports promotion of various sporting activities, and improving athletic ability. In FY March 2013, track and field lessons (twice), rugby lessons (7 times) and volleyball lessons (11 times) were held. A total of over 2,000 people, primarily elementary and junior high school students from Hiroshima Prefecture, received coaching from the active Blue Zoomers members.

Employee&s#39; Voice

(Left) Asami Sasaki, women's volleyball team
(Right) Hiroki Kashiwada,squad
(Left)Asami Sasakiwomen's volleyball team
(Right)Hiroki Kashiwadarugby squad

We work as volunteers to coach sports to school and club teams. We not only aim to provide participating children with sports skills, but also to convey the joy of sports to them. So we always use easy-to-understand words when communicating with children. It is encouraging to hear children saying, "I really enjoyed practicing," "I want you to come to coach us again," and "Good luck for your next game!" Their comments are our inspiration to try even harder.


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