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Social Contribution Initiatives

Major Activities in Japan

Hokkaido Kenbuchi Proving Ground (Hokkaido)

The Hokkaido Kenbuchi Proving Ground is located in the town of Kenbuchi, Kamikawa-gun, Hokkaido. At this comprehensive vehicle proving ground, automotive winter cold resistance tests are conducted from January to February. Since its opening in 1990, the Hokkaido Kenbuchi Proving Ground has participated in socially beneficial activities with particular focus on community contributions, taking advantage of the unique features of the facilities.

Environment:Initiatives contributing to environmental preservation   Safety:Initiatives contributing to traffic safety    Human resources:Initiatives aimed at fostering the next generation    Community:Community-based initiatives    Mazda Foundation:Initiatives via Mazda Foundation

24th Hokkaido Kenbuchi Proving Ground Open Facility Event



To get to know people in the community and convey the Company's gratitude


Test-driving the new Atenza with Mazda's advanced safety technologies, i–ACTIVSENSE
Test-driving the new Atenza with Mazda's advanced safety technologies, i–ACTIVSENSE

Every year since 1990, the Mazda staff thank the people of the Kenbuchi town, who warmly welcome the staff each winter, by opening the Kenbuchi Proving Ground to the public and inviting local residents to attend a community event.

FY March 2013 Results

In February, Mazda held a community event, in which approximately 150 people from Kenbuchi town took part, despite the bad weather. The event programs included the following:

  • Winter activities (including a gymkhana race, park golf, and free kicking)
  • Test-driving of the new Atenza (Mazda6 overseas) incorporating i-ACTIVSENSE, which is a set of advanced safety technologies
  • Free-of-charge Hiroshima specialties such as oyster hotpot and savory okonomiyaki pancakes

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