To get to know people in the community and convey the Company's gratitude
In the town of Kenbuchi in Hokkaido is Mazda's Hokkaido Kenbuchi Proving Ground, where each winter automotive winter cold resistance tests are conducted. At this proving ground, every year since 1990 the Mazda staff thank the people of Kenbuchi, who warmly welcome the staff each winter, by opening the facility to the public and inviting local residents to attend a community event.
Approximately 350 local residents took part in the event held in January. The event programs included the following:
- Winter activities (including a gymkhana race, park golf, and children's triathlon)
- Test-driving of the CX-5 equipped with SKYACTIV TECHNOLOGY and an electric vehicle
- Free-of-charge Hiroshima specialties such as oyster hotpot and savory okonomiyaki pancakes