Print Page


Social Contribution Initiatives

Major Activities in Japan

Hofu Plant (Yamaguchi Prefecture)

Person in charge of promoting social contributions at Hofu Plant
Kohei Okazaki
Hofu Plant

The Hofu Plant, located in Hofu City, Yamaguchi Prefecture, comprises the automobile plant (Nishinoura District) and the transmission plant (Nakanoseki District). Since the commencement of operations there in 1981, the Hofu Plant has been focusing on the social contribution related to human resources development, and community contributions with the aim of developing in tandem with the local community.


Environment: Initiatives contributing to environmental protection Safety :Initiatives contributing to traffic safety  Human resources: Initiatives aimed at fostering the next generation Community: Community-based initiatives  Community-based initiatives: Initiatives via Mazda Foundation

Support for Regional Forest Preservation Activities

Environment

Community

Objective

To contribute to promotion of forest protection activities, thereby interacting with the community

Initiatives

Mazda agreed to participate in the "Water-Supply Forest Development in Collaboration with Corporations" program administrated by Yamaguchi Prefecture for water-using companies, and has been volunteering in forest protection activities since 2005. Mazda also agrees the Hofu City "Fureai-no-Morizukuri (increasing forest-touching)" program and has been volunteering to weed and plant trees for the Fureai-no-Morizukuri (increasing forest-touching) program in the Saba River basin and Mt. Ohira (hosted by the Saba River Basin Morizukuri-no-Kai) since 2013.

FY March 2014 Results

  • December: Volunteers participated in the "Water-Supply Forest Development" program, and engaged in thinning.
  • March: Volunteers participated in the "Fureai-no-Morizukuri" program in the Saba River basin and Mt. Ohira, and engaged in weeding and tree planting.
Activity in the Water-Supply Forest Development program
Participants in the Fureai-no-Morizukuri program

Hosting Tours of the Automobile Plant (Nishinoura)

Human resources

Community

Objective

To promote children's education and community interaction

Initiatives

The Hofu Plant has welcomed approximately 516,000 visitors since 1982 when the first plant in the Nishinoura District opened. Visitors come mainly from various organizations as well as local elementary and junior high schools, whose students observe the plant as part of their social studies classes.

FY March 2014 Results

Field trip of primary school students (coating process)

Approximately 8,000 primary school and junior high school students toured the Hofu Plant.


32th Mazda Invitational Youth Soccer Competition

Human resources

Community

Objective

To contribute to the sound development of young people and promotion of community sports

Initiatives

Opening ceremony of the Mazda Invitational Youth Soccer Competition

Mazda has provided support to the Mazda Invitational Youth Soccer Competition hosted by the Hofu City Soccer Association since its inception. This tournament was established in commemoration of the completion of the Hofu Plant in 1982. Since then, this two-day event has been held every year during summer vacation. The tournament has established its position as a traditional competition that attracts powerful teams from Yamaguchi and its neighboring prefectures.

FY March 2014 Results

In September, the tournament was held in the Hofu Athletic Stadium and other venes, with a total of around 300 players participating from 24 teams; 20 teams from Yamaguchi Prefecture (13 teams from Hofu City) and 4 teams from other prefectures.


On-Site Lectures/Seminars & Acceptance of Trainees/Internship Students

Human resources

Community

Objective

To contribute to human resources education provided by schools in local communities

Initiatives

Workplace experience program for students

In response to requests from schools in local communities, since 2001 the Hofu Plant has assisted them in implementing activities to enhance students' motivation for learning. The plant offers work experience programs for students, and dispatches its employees certified as Yamaguchi Meisters*1 to schools, at which they give lectures on work experience.

FY March 2014 Results

  • The Hofu Plant accepted a total of 50 students from 13 schools, including junior high schools, high schools, technical colleges, and universities.
  • Support was provided to commercial high schools' programs for work experience (in production, inventory management and sales).
  • Dispatched employees certified as Yamaguchi Meisters to high schools to give lectures on work experience (seven schools, about 200 students in total).
  • *1A Yamaguchi Meister is a person who has been certified by Yamaguchi Prefecture as having outstanding techniques in the manufacturing field and enthusiasm for training next-generation technicians.

Mazda Car Carrier Loading Field Trip

Human resources

Community

Objective

To support the learning of primary school and junior high school students

Initiatives

Large-scale car carrier (Mazda Car Carrier Loading Field Trip)

Mazda offers the Mazda Car Carrier Loading Field Trip to primary school and junior high school students, and their parents and guardians, during their summer holidays (since 2013).

FY March 2014 Results

In September, the Mazda Car Carrier Loading Field Trip was held using a large-scale car carrier moored at the dedicated docks located near the Hofu Plant premises, the first event at the Hofu Plant. A total of approximately 40 people, comprising children ranging from fourth grade to junior high school age and their parents and guardians, participated in this event.


Participation in the 21th Love Hofu Flea Market

Community

Objective

To contribute to community revitalization through active participation in local events

Initiatives

The Love Hofu Flea Market is one of western Japan's largest street flea markets, attracting more than 100,000 visitors every year. The Hofu Plant has taken part in the event since its inception in 1993. This flea market is the leading event of the Love Hofu Campaign.*2 Companies, the Chamber of Commerce and Industry, the local government, and shopping centers work together to organize the event. As the secretariat of the Love Hofu Campaign Promotion Companies, the Hofu Plant participates in planning and running the flea market, and presents the Mazda booth jointly with partner companies.

FY March 2014 Results

Heated haggling over the price, a part of the fun of the bazaar
  • A team of 300 volunteers, primarily employees of the Hofu Plant, helped out at the Mazda booth.
  • A bazzar was held to sell goods donated by employees. Also, various food stalls were set up offering udon noodles, roasted chicken skewers and other food made from locally produced ingredients. A portion of the proceeds from the flea market was donated to the Hofu City Social Work Council, and used as a fund for holding next year's flea market.
  • *2The Love Hofu Campaign, proposed by Mazda and other companies in accordance with the philosophy, "A company is also a family member of the city," commenced in April 1993, with the participation of 35 companies having factories in Hofu City, etc. Currently, 150 companies promote the campaign (the secretariat of which is located at the Mazda Hofu Plant).

21th Love Hofu Mazda Ekiden Road Relay Race

Community

Objective

To promote interaction with the community by opening plant grounds for public events

Initiatives

Since 1994, the Hofu Plant has hosted the Ekiden Road Relay Race using a route mapped out across its grounds. This event, open to members of the general public as well as Mazda employees, is held as part of the Love Hofu Campaign, serving as an opportunity to deepen friendships between Mazda employees and local residents.

FY March 2014 Results

Runners started while receiving cheers from many supporters

From Yamaguchi and other prefectures, 105 teams joined the race. Approximately 1,050 runners, including both children and adults, ran along the route (whose total distance was about 13 km, divided into eight legs, in the FY March 2014 event).


Contribution through Participation in Traditional Events and Cleanups Held in Communities

Environment

Community

Objective

To contribute to community revitalization and beautification through participation in traditional events and cleanups held in communities

Initiatives

Mazda employees actively participate as volunteers in traditional events and cleanups held in communities, deepening exchanges with local residents and thereby encouraging community revitalization.

FY March 2014 Results

Employees from the Hofu Plant actively participated in the following events.

  • April: Approximately 20 employees participated in the Usa Hachimangu Shrine Rhododendron Festival (to work as parking lot attendants).
  • June: Approximately 10 employees participated in the Amidaji Temple Hydrangea Festival (to work as parking lot attendants).
  • June: A total of approximately 130 present and former employees participated in cleanups of the area around the Yamaguchi Ishin Hyakunen Kinen Park.
  • July: Nine teams participated in Cutter Race Competition of the Hofu Harbor Festival.
  • July: Approximately 120 employees participated in the 46th Hofu Dance Festival.
  • November: A total of approximately 200 employees participated in cleanups of the area around Shin-Yamaguchi Station, and areas from the Hofu shopping center to Hofu Tenmangu Shrine.
  • November: Approximately 120 male employees participated in the divine Gojinko Festival of Hofu Tenmangu Shrine, known more commonly as the Hadakabo Matsuri ("half-naked man festival"), as sparsely-clad "hadakabo."
  • December: A total of approximately 10 employees participated in the rice-cake pounding event in the Hofu shopping center.
  • February: Some female employees participated in the Setsubun (Bean-Throwing Festival) of Hofu Tenmangu Shrine, as Fukumusume (lucky maidens).
  • February: A total of approximately 10 employees participated in the 9th Nabe-1 Grand Prix (local one-pot meal competition) (to work as visitor guide staff).
Participated in cleanups of the area around the Yamaguchi Ishin Hyakunen Kinen Park.
The Mazda Team participating in the Cutter Race Competition of the Hofu Harbor Festival.

Font Size
S
M
L

Related information