To reduce the number of traffic accidents by promoting traffic safety

Malox Co., Ltd., which is engaged in shipping of automobiles and parts, conducted a joint traffic safety campaign with the Malox Freight Association in October 2010 aimed at stamping out drunk driving and promoting the wearing of seat belts. This campaign has been conducted regularly since 1983, and 13 employees took part in FY2010 to encourage drivers and fellow employees to boost their safety awareness. Also, the staff of Tokai-Mazda Co., Ltd., a dealership in Aichi Prefecture, stood guard at safety checkpoints to boost safety awareness on "No Traffic Accidents Day" in cooperation with other neighboring companies, neighborhood associations and police in the area.

To promote friendship between Japanese and non-Japanese

Japan Climate Systems Corporation (JCS), which manufactures and sells automotive parts, has formed a team of non-Japanese employees that play in the Higashihiroshima City International Friendship Futsal League as a means of promoting international exchange through sports. In addition, since the foundation of the league in 2007, JCS has provided financial and other assistance to run the league through its Higashihiroshima Mazda-kai, an organization in which JCS serves as chair and secretariat.

To promote exchange between non-Japanese trainees and the local community (through participation in community events)

At Microtechno Corporation, which manufactures and sells automotive parts, non-Japanese trainees take active part in local events, aiming to interact with the community and experience Japanese culture, and helping to vitalize the community at the same time. Since 1996, trainees from the Tamari Plant in Takehara City, Hiroshima Prefecture have participated in the Bon dance festival held in August by the local Tamari neighborhood association. In FY2010, ten non-Japanese trainees wore yukata summer kimonos and danced side by side with local residents, deepening their bonds of friendship.

Microtechno also helps to run community events by providing venues for general meetings of the local neighborhood association and children's associations as well as offering use of broadcasting equipment.

To contribute to society by donating Mazda E&T products

Mazda Engineering & Technology Co., Ltd. (Mazda E&T), which engages in development and manufacture of specially equipped vehicles, developed and manufactured Japan's first vehicle featuring a ramp for wheelchair access, and marked the production of its 30,000th such vehicle in March 2011. To mark the occasion, Mazda E&T donated this 30,000th vehicle (the AZ Wagon-i) to Sanshikai Otagawa Gakuen, a Hiroshima welfare organization for persons with intellectual disabilities.

Mazda E&T conducts other activities as well, including participation in cleanups led by the Mazda Group and donations to community organizations.

To contribute to the vitality of Hiroshima Prefecture as a manufacturing base by promoting the development of young human resources

Toyo Advanced Technologies Co., Ltd., which engages in the manufacture and sale of machine tools, accepts high school and university student interns for a two-week period during summer vacation every year. The program for university students, involving practical training in design, development, sales, and other fields, has been operated for more than 10 years. The high-school student program was launched in 2007 in conjunction with the company's membership in the joint industrial, academic, and governmental project: the Committee to Promote Cooperation on Development of Human Resources for Manufacturing. It entails practical training for local technical high school students in the use of lathes and milling machines, and helps to imbue trainees with a sense of professionalism.

Other activities include participation in Hiroshima Prefecture's campaign to encourage the handing down of skilled techniques. Several employees who are certified Mazda Meisters of certain special skills recorded demonstrations on video, which are then posted on the prefecture's website. The Company also plays a part in the Hiroshima Prefecture Skilled Manufacturing Internship Program by dispatching engineers to universities in the prefecture to deliver lectures on the latest R&D advances to science and engineering students, and otherwise contributing to the vitality of Hiroshima Prefecture as a manufacturing base.

Toyo Advanced Technologies also offers the use of its premises for local events and sporting activities, along with other community-based efforts.

To contribute to society through collection of recyclable materials

Mazda Parts Sales Co., Ltd., which engages in the sale of automotive parts, has been collecting a wide variety of recyclable items since FY2009, including used stamps and prepaid cards, mistakenly inscribed postcards, lotus coupons, and plastic bottle caps. This initiative helps to foster a sense of meaningful social contribution among employees and their family members.

To protect local green space

Since FY2009, Malox Co., Ltd., which ships automobiles and parts, has contributed to the community and the environment by supporting Hiroshima City's community woodlands program aimed at preserving local green spaces. In this program, citizen volunteers handle the maintenance and upkeep of privately owned green space in order to preserve the beauty of the rural landscape and ensure people have opportunities to encounter nature. In February 2011 at the community woodland on Mt. Ogonzan in Kusuna-cho, Minami Ward, Hiroshima City, 15 employees of Malox led by Hiroshima City forestry staff did upkeep work in a bamboo grove. The participants thinned out overgrown stands of bamboo, restoring them to beauty and gaining a tangible sense of the importance of their work.

The activity also helped forge a bond between local residents and Malox employees. Malox will continue with such activities to provide opportunities for people to encounter nature and for company employees to bond with local residents.

Malox also conducts a wide variety of other activities to benefit the community, including participation in Mazda Group-led cleanups, participation in the Hiroshima Prefectural Police Department's workplace crime-prevention leader model program and donations for local revitalization.

To contribute to the mutual growth and benefit of the company and the community through partnership

Yoshiwa Kogyo Co., Ltd, which manufactures and sells automotive parts, concluded in June 2007, an agreement called "Community and Business Partnership (One Village, One Company: Shimane)" with the town of Yoshika in Shimane Prefecture, where its plant is located. The agreement is meant to boost interaction between the company and community and jump-start the regional economy, providing for preferential treatment at local tourist facilities to encourage employees and their families to patronize them, as well as promotion of sales of local products, cooperation on local events, social contribution activities that benefit the community, and employment measures.

For the town of Yoshika, where the population continues to decrease in number and increase in age, this partnership is expected to promote interaction between Yoshiwa Kogyo employees and the community, boost local industries in an economic ripple effect, expand the market for local products, and provide a stimulus for employment. Meanwhile, for Yoshiwa Kogyo, benefits include business development utilizing community resources, a safe and secure food supply for employees, welfare benefits for the families of employees, and employment stability. The agreement truly provides mutual benefits for both parties.

Other activities by Yoshiwa Kogyo include offering plant tours, opening of training facilities for community events, cleanups of the company vicinity and participation in local environmental beautification campaigns, among others.

To interact with the community by engaging children from social service facilities in activities

Japan Climate Systems Corporation (JCS), which carries out the manufacture and sale of automotive parts, has since 2008 invited children from a social service facility in Higashihiroshima City (home to JCS) to join in a sweet potato digging event at a local farm through Higashihiroshima Mazda-kai, an organization composed of Higashihiroshima companies in which JCS serves as chair and secretariat. About 50 kids were invited to the FY2010 event, held in October. The sweet potatoes dug up were roasted, steamed and simmered in soup that day, making seasonal treats for all the participants. This event will continue to be held regularly to foster interaction with the community.

JCS also pays visits to social service facilities and assists with holding local events through Higashihiroshima Mazda-kai.

To promote understanding of the automotive industry

Mazda Processing Chugoku Co., Ltd., which carries out accessory installation and pre-delivery inspection of vehicles, has been making active efforts to welcome fifth-grade elementary school students for plant tours to supplement their studies of Japan's automotive industry. In October 2010, approximately 150 fifth graders from Seno Elementary School in Hiroshima City toured the company's plant. After the tour, there was a question-and-answer session, and students wrote enthusiastically about their impressions of the tour. In addition, employees paid a follow-up visit to the school at a later date and taught a portion of social studies class to enhance children's understanding.

Mazda Processing Chugoku carries out other efforts such as cleanups around the company premises, and offering the company parking lot as a venue for daily radio calisthenics during summer vacation in response to a request from a local residents' association.