In line with the Basic Policy on Social Contribution Initiatives, activities tailored to the needs of communities are implemented in each domestic region.
Office of General & Legal Affairs
Mazda Head Office, located in Hiroshima Prefecture, has many functions, including development, manufacturing, and sales. Based on the three pillars of the Company's Basic Policy on Social Contribution Initiatives, the Mazda Head Office conducts a wide variety of social contribution activities, with a particular focus on community contributions in and around Fuchu-cho, Aki-gun and Hiroshima City.
Mazda began publishing Letter from Mazda in 1995 to share the information about Mazda's social-contribution activities, products and business operations, particularly with the people living nearby its Head Office in Hiroshima, Japan. Today, Mazda publishes Letter from Mazda four times a year.
To promote children's education and interaction with stakeholders
The Mazda Museum at the Hiroshima Head Office (Hiroshima Prefecture) has welcomed approximately 1.31 million visitors through its doors since its opening in 1994. The Museum offers exhibitions of Mazda's history, technology, and concept cars. In addition, the Museum provides a tour of Mazda's assembly line and a learning opportunity about the vehicle manufacturing process, helping to augment social studies curriculums in elementary and junior high schools. Many people from around the world visit the Museum, where guidance is provided in both Japanese and English.
Mazda Museum had approximately 63,000 visitors in total, mainly elementary and junior high school students.
To make contributions to local communities using the expertise and skills of Mazda employees
The Mazda Specialist Bank is an organization in which current and former employees of the Mazda Group with specialist knowledge, abilities and skills, as well as specialized talents and unique interests built up over many years, are registered and dispatched in response to requests mainly from local communities in Hiroshima and Yamaguchi Prefectures. This organization got its start in 1994, as a human resources bank to supply the personnel needed to assist in the Hiroshima Asian Games.
Thus far, the Mazda Specialist Bank has dispatched specialists to a cumulative total of 2,845 community and school events. Making use of the unique characteristics of Mazda, with its diverse workforce, the organization dispatches specialists-whose activities range from delivering environmental lectures at schools and putting on magic shows at community events-to providing sports and recreation leadership.
A total of 118 specialists were dispatched to 58 community or school events in Hiroshima and Yamaguchi prefectures.
To make contributions to community through Mazda Group human resources
The Mazda Volunteer Center registers present and former Mazda Group employees and their family members who wish to become involved in volunteer activities, so they can respond to requests from local groups (primarily in Hiroshima Prefecture) for volunteer assistance. This Center was established in 1996, amid an increase in volunteer awareness among citizens following the Great Hanshin Earthquake. So far, volunteers from this Center have participated in a total of about 610 volunteer projects.
The Center dispatched 17 volunteers to 10 volunteer projects including helping out with venue set-up and removal at events for people with special needs, and assistance for people in wheelchairs.
To contribute to community revitalization through making use of Mazda Stadium
Mazda acquired the naming rights for the Hiroshima Municipal Baseball Stadium (now known as Mazda Zoom-Zoom Stadium Hiroshima), and shows presence of both the Company and the city of Hiroshima while conducting social contribution activities through support for the stadium.
- To support the Hiroshima Prefecture's carbon offset initiative, Mazda purchased 139,000 kWh of green electricity for use in the lighting of night games at the stadium, as carbon credit (prefectural forest J-VER). This is equivalent to approximately 70 tons of CO2 emissions reduced through forest absorption.
- For each one million stadium visitors, Mazda donates one Mazda welfare vehicle to a social welfare organization. The cumulative number of visitors reached seven million in June. Accordingly, one vehicle was donated to an organization in Hiroshima City.
To contribute to promotion of forest protection activities, thereby interacting with the community
In 2010, Mazda concluded a Forest Preservation and Management Pact with the government of Hiroshima Prefecture. The pact outlines a series of activities in which Mazda and the prefecture would partner for the preservation of forest resources. With the Mazda-no-Mori (Mazda Forest)*1 in the Hiroshima Prefecture Ryokka (afforestation) Center (Higashi Ward, Hiroshima City) serving as a base of operations, Mazda corporates for the regional forest protection activities. Mazda also joined Hiroshima-no-Morizukuri Forum (Hiroshima Afforestation Forum) and promotes 'company forests' with support from companies and organizations in the prefecture.
In cooperation with the designated administrator of the Hiroshima Prefecture Ryokka Center, Mazda promoted activities to preserve the Mazda Forest. In May and December, present and former Mazda employees, their families and friends, and partner companies' employees joined a carefully planned forest thinning effort as volunteers, with guidance and cooperation from a forest management volunteer organization. A lecture on blessings of mountain forests was also arranged to enhance their environmental awareness (employee-management cooperation programs: approximately 90 people participated).
After the forest thinning, a workshop to make woodwork using nuts and branches was provided to participating primary school children.
- *1The Mazda-no-Mori (Mazda Forest) is the nickname of a 5.85-ha area on the grounds of the Hiroshima Prefecture Ryokka (afforestation) Center in a natural forest covering 125 ha, located to the northeast of the Mazda Head Office.
To contribute to local communities through volunteer cleanups and recyclable collection campaigns
Mazda employees work on periodical cleanups around the plants and offices during break times. On holidays, Mazda employees participate in cleanup campaigns organized by local governments, and also implement cleanup activities of their own. In addition, they collect plastic bottle caps as well as pull-tabs and aluminum cans, for effective use of recyclables (employee-management cooperation program).
- More than 5,000 people participated in volunteer cleanup activities, including cleanups of areas around plants and offices (11 times), cleanups organized by local governments (6 times), cleanups of the area around the Mazda Stadium (2 times), cleanups of the area around Japan Railways stations (3 times), and cleanups of the area around the Eastern Hiroshima Circulation Operating Housing Complex (20 times).
- Approximately 1,200,000 plastic bottle caps (the equivalent of vaccines for about 1,560 people) were collected and delivered to NPOs (The cumulative number of caps collected and donated since April 2010 reached approximately 4,100,000, the equivalent of vaccines for about 5,160 people).
- Approximately 3,800 kg (a cumulative total of approximately 13,300 kg since 2005) of pull-tabs and aluminum cans were collected, through which home appliances were donated to two social welfare facilities in Hiroshima City in December.