Cooperating with 122 Distributors in 132 Overseas Markets

As of March 31, 2007, Mazda had 122 distributors in 132 overseas markets, with a total of 4,537 dealerships.

Mazda pays careful attention to the opinions of local distributors and supports them in various ways to ensure the provision of products and services tailored to different customer groups in markets around the world.

• Major Overseas Sales Networks (As of March 31, 2007)

* Number of dealerships for Europe as of November 2006

Communication with Distributors

Exchange of information with local distributors is a necessity if Mazda is to develop and supply cars tailored to each market based on the aggregateected feedback from its customers in all areas of the world.

To this end, Mazda creates opportunities for a wide range of dialogue, for example by sending employees to overseas bases, inviting distributors' employees, and organizing daily teleconferences and distributor meetings.

On such occasions, we also pass on information relating to brand strategy and progress in new-vehicle launches, as well as corporate social responsibility measures.

Providing the Opportunity for Other Distributors to Study Success Stories

By providing opportunities to learn from success stories in other regions, Mazda supports its distributors in markets around the world in their efforts to improve customer satisfaction. For example, the Overseas Sales Division, in charge of marketing in Asia, Africa, the Middle East, the Caribbean area and Central and South America, has recently undertaken measures to strengthen customer relationship management in each of these regions.

In FY2006, we invited other distributors to Australia to study what mechanisms and processes were used by that country's distributors, which had achieved high levels of customer satisfaction by tailoring services closely to customer needs and using a wide range of marketing tools.

By implementing measures to recreate the Australian success story in other regions, we changed the photographs and designs used on the covers of direct mail items to match particular country requirements, and used mobile phone short message services for countries where computer-based e-mail is not widely used. These measures are an expression of our commitment to respecting local conditions and cultural differences.

Awards for Distributors

Mazda gives awards in recognition of excellent performance by distributors in various countries around the world.

For example, the Overseas Sales Division presents awards to distributors that increased units sold and market share year-on-year, or that ranked first in customer satisfaction surveys.