| Training Course | For | Duration |
|---|---|---|
| Introductory training in new customer reception and negotiation | All store managers and sales staff | Ongoing |
| Follow-up training on new vehicle models | All store managers and sales staff | At time of new-vehicle introduction |
| Program | Content | Comments |
|---|---|---|
| Top Management Training: Mazda Summit |
Providing an opportunity for senior management to pick up hints on sales psychology, methods and problem resolution | Held twice a year Participants in FY2006: 88 |
| Store manager training: New store manager training |
Providing the basics needed for working as a store manager | Held in Hiroshima and Tokyo Participants in FY2006: 31 |
| Store manager training: Training for new subordinate staff |
Imparting methods for turning new employee sales staff into effective contributors as soon as possible. | Held in eight locations around Japan in May and June Participants in FY2006: 42 |
| Store manager training: Training to strengthen negotiating skills |
Explaining ways of improving the effectiveness of exhibitions, through negotiating skill support training for shop managers | Training staff dispatched to dealerships Participants in FY2006: 10 |
| Store manager training: Productivity improvement for shop managers New-vehicle management training |
Reconfirming the role of the shop manager at new-vehicle shops, explaining methods needed for increasing the ratio of contracts completed, handling customer turnover and raising profits over specific time periods | Training staff dispatched to dealerships Participants in FY2006: 127 |
| Store manager training: Productivity improvement for shop managers Used-vehicle management training |
Training to explain methods of raising profit margins, customer volume, number of contracts concluded, and sales per customer, increasing productivity of pre-owned vehicle business at shops, with practical experience based on action plans | Training staff dispatched to dealerships Participants in FY2006: 147 |
| Store manager training: Productivity improvement for store managers Service management training (one day) |
Correctly understanding the role of service departments in shops, and studying management methods for increasing overall shop profitability | Training staff dispatched to dealerships Participants in FY2006: 159 |
| Store manager training: Productivity improvement for store managers Service management training (Four one-day courses) |
Correctly understanding the role of service departments in shops. Acquiring practical management | Training staff dispatched to dealerships skills needed for the post of shop manager, to increase overall shop profitability. Participants in FY2006: 60 (Including one-day course) |
| Store manager training: Productivity improvement for shop managers Insurance management training |
Teaching insurance management (policy acquisition) to shop managers at shops selling new vehicles | Training staff dispatched to dealerships Participants in FY2006: 115 |
| Store/Service manager training: Dale Carnegie Training |
Assertiveness training and enhancement of communication and interpersonal skills | For store and service managers Participants in FY2006: 132 |
| Sales staff training: Phase 1 training for new employee sales staff |
Learning basic approaches to sales activities and acquiring sales skills | Held in Hiroshima in April Participants in FY2006: 261 |
| Sales staff training: Phase 2 training for new employee sales staff |
Practical training in basic negotiation and follow-up skills | Held at eight locations around Japan in July Participants in FY2006: 204 |
| Sales staff training: Phase 3 training for new employee sales staff |
Explaining all steps that form the basis of sales activities, enhancing skills and raising awareness levels | Held in October in Hiroshima, Osaka and Tokyo Participants in FY2006: 137 |
| Sales staff training: Special training for new female sales staff |
Increasing opportunities for women to communicate among themselves more freely, enable early deployment as effective contributors and enhancing a sense of closeness within the workforce | Held in Hiroshima in April Supplementary to phase 1 training for new employee sales staff Participants in FY2006: 71 |
| Sales staff training: Training for mid-career recruits and transferred employees |
Training to provide expertise and techniques needed to quickly make mid-career recruits and internally transferred employees effective contributors to sales | Held in Hiroshima and Tokyo Participants in FY2006: 69 |
| Sales staff training: Second-year sales staff training |
Training for staff two years after joining the Company to teach sales methods based on the customer's perspective | Held in Hiroshima, Osaka and Tokyo in June Participants in FY2006: 62 |
| Sales staff training: Third-year sales staff training |
Training for junior staff three years after joining the Company to prepare sales staff psychologically to act independently | Held in Hiroshima, Osaka and Tokyo Participants in FY2006: 33 |
| Sales staff training: Training to strengthen negotiation skills |
Enhancing sales staff negotiating skills, with an emphasis on negotiating terms and conditions | Held in Hiroshima, Osaka, and Tokyo between August and MarchParticipants in FY2006: 42 |
| Training for all staff: Training in customer reception and courtesy |
Fostering courteous treatment of customers | Courses held as needed Participants in FY2006: 180 |
| Training for store managers and sales staff: Introductory training for new customer negotiation program |
Consolidating existing marketing expertise, with acquisition of sales techniques using Mazda's proprietary computer system | For store managers and sales staff throughout Japan Participants in FY2006: 1,357 |
| Training for shop managers and sales staff: Brand training |
Fostering an understanding of the Mazda brand (product understanding based on strategy and corporate DNA), building loyalty and motivation | For store managers and sales staff throughout Japan Participants in FY2006: 1,487 |
