Visual IT Presentations Using Video and Computer Graphics to Describe Product Features

Mazda's adoption of Visual IT Presentation (VIPs) software, which uses personal computers to deliver information at our dealerships, is proving popular with customers.

First adopted on a trial basis in July 2005, VIP involves video, animated computer graphics and 3-D CAD data, similar to that which Mazda uses in actual product development, to clarify safety performance and other characteristics that dealers have had a hard time describing to customers. A full-scale rollout began in October 2005, with the system being adopted by 45 Dealerships and 724 Outlets across Japan as of March 31, 2007. For fiscal 2006, we added the new CX-7, and for fiscal 2007, we added the all-new Demio/Mazda2. Plans call for the VIP system to be expanded to 51 independent dealers and 760 dealerships across Japan by March 31, 2008.