MAZDA:Basic Approach to Safety | Safety Initiatives

Mazda is making efforts to enhance safety in the three viewpoints of vehicles, people, and roads and infrastructure.

For more details on Mazda's basic approach to safety, see here

Mazda's Safety Initiatives and Primary Safety Technologies
Category		Accident Prevention: Active Safety Technology	Accident Mitigation: Pre-Crash Safety Technology	Minimizing Damage from Accidents: Passive Safety Technology	Support for Users' Sense of Security and Safety
Vehicles	Products	Alerts drivers to potential danger: Monitoring systems for vehicles approaching from behind on either side: Blind Spot Monitoring (BSM), Rear Vehicle Monitoring (RVM) system Emergency Signal System (ESS) Measures to avoid danger: Brake assist and EBS 4-wheel antilock braking system (4W-ABS) Dynamic Stability Control (DSC) Brake Override System (BOS) Provides driving support: Parking assist system intelligent-Drive Master (i-DM) Supports both safety and comfort: Inter-car distance control feature (Mazda Radar Cruise Control System) Adaptive Front Lighting System (AFS) Power windows with function to help prevent injury Water-repellent window glass	Minimizes the impact and damage in an accident: Smart Brake Support (SBS)	Helps to protect passengers in accidents: Highly rigid and safe vehicle body, Mazda's Advanced Impact energy Absorption and Distribution System Curtain and front side airbags Soft interior to absorb impacts Seats designed to reduce impact on the neck (whiplash injury), and rear seats that resist against luggage flying forward Pretensioners and load-limiter seatbelts Crushable brake pedal ISO-FIX-compliant child seat anchoring point Horizontally-moving impact-absorbing steering column	Automatically sends information about current location (Mazda G-BOOK ALPHA): HELPNET G-Security
Vehicles	Technologies	SKYACTIV TECHNOLOGY(SKYACTIV-BODY)* Straightening and a continuously bonded framework for the vehicle body structure Structure featuring multiple load paths Ring structure design Lightweight, high-tensile steel with superior strength and rigidity
People	Safety Education
People	Safety-related exhibitions at the Mazda Museum Traffic safety awareness quiz website for children
Roads and Infrastructure	Initiatives for a Safe Society
Roads and Infrastructure	Intelligent Transport Systems (ITS) Smart Traffic Flow Control ITS Spot services

* For more details, visit Mazda's global website at:

SKYACTIVE TECHNOLOGY site

In order to comply with safety standards in countries around the world and to meet the criteria of New Car Assessment Programme (NCAP)* safety assessment tests, Mazda carries out numerous evaluation tests such as crash tests, rollover tests, and roof strength tests. The Company's goal is to develop safer vehicles by minimizing damage in the event of an accident.

*A program that conducts official crash tests for new vehicles in major countries around the world, tests in which new vehicles are collided and evaluated for their safeness.

In order to reduce injury to the driver and passengers as much as possible, this technology helps vehicles minimize the impact and damage from a collision when it cannot be avoided.

Mazda G-BOOK ALPHA is a cutting-edge telematics network support service for boosting automobile users' sense of security and safety.

HELPNET : In the case of an accident or sudden illness, the simple touch of a button will automatically send the vehicle's location as well as other information to an operator, who will promptly connect with the appropriate local police station or fire station.
G-Security : The vehicle's owner will be notified via e-mail or telephone of suspicious engine starts when they are away from the vehicle, and a security staff member may be sent to check on the vehicle if necessary. The operator can also search for the vehicle's location if it has been stolen.

Mazda is endeavoring to raise safety awareness among adults and children alike through safety-related exhibitions at the Mazda Museum in the Hiroshima Head Office, through the "Kids' Quiz on Traffic Safety" website for children, and other projects.