For Mazda, improving safety performance is a cornerstone of automotive manufacturing, and the Company is working to develop and improve its technologies and equipment. We are also taking the lead in public education about safe driving to help build a safe driving society.
Mazda is working to deliver a steady stream of technologies and solutions to achieve a safe, accident-free automotive society.
There is no denying the numerous benefits modern society derives from the automobile. Yet the concomitant problems, such as environmental and safety issues, are just as real. In Japan in 2008, a total of 5,155 people lost their lives in traffic accidents, and a further 945,504 people suffered injuries.
In January 2009, the Japanese government published a policy document with a new target for road safety: to reduce traffic fatalities by 50% from 2008 levels within 10 years. This national target underscores the need for resolute steps toward the achievement of a truly accident-free automotive society. Mazda frames its basic concept on safety in its Safety Policy. This policy calls on the Company to develop and commercialize safe cars, educate people about safety issues and participate vigorously in efforts to build traffic environments in which accidents do not happen. These issues are approached from three perspectives: vehicles, people, and roads and infrastructure.
Based on an awareness that striving for safe cars is one of the foundations of a worry-free life, Mazda is committed to:
- Researching the ways in which customers use our cars and the traffic environment in which they are being used
- Deepening research into safety technology and reflecting the results of this research in our products in a way that offers our customers the best available and appropriate technology
- Contributing to the creation of safe societies through safety communication (products, technologies and safety education)
