Environmental Vision

Targets and Actions in the Mazda Green Plan 2020 Mid-Term Environmental Plan

(Self-assessment key ○: Accomplished, △: Nearly accomplished, X: Not accomplished)

1. Energy- and Global-Warming-Related Issues
Domain Item Targets and actions by 2020 (*2015) FY March 2013 Self-
assess
ment
FY March 2014
Targets and actions Results Targets and actions
a. Vehicles and vehicle technology ①Respond to fuel economy standards in each country/region. Introduce technology to raise fuel economy, to respond fully to the fuel economy standards of each country/region. (*2015 target) Each country/region: Fully achieve fuel economy / greenhouse gas standards. Achieved fuel economy / greenhouse gas standards in Japan, US and China. Each country / region: Fully achieve fuel economy / greenhouse gas standards.
②Improve fuel economy using SKYACTIV TECHNOLOGY. Raise the average fuel economy of the Mazda vehicles sold worldwide by 30% by 2015, compared with 2008 levels. (*2015 target) Promote SKYACTIV TECHNOLOGY steadily and introduce i-ELOOP (regenerative braking system), Step 2 of the Building-Block Strategy. Achieved the introduction of i-ELOOP as the Step 2 of Building-Block Strategy. Steady promotion of SKYACTIV TECHNOLOGY and mass production start of hybrid vehicles with electric motor drive technologies, Step 3 of the Building-Block Strategy, so as to complete the Building-Block Strategy.
③Promote development of next-generation vehicles using biofuels, electrical power, hydrogen, etc. Promote development of technologies supporting alternative fuels such as biofuels and synthetic fuels. (*2015 target) Promote development of technologies supporting alternative fuels such as biofuels and synthetic fuels. Sold vehicles in compliance with E10 of the US and Europe, E20 of Thailand, etc., and promoted the development of technologies supporting alternative fuel such as biofuels and synthetic fuels. Promote the development of technologies supporting alternative fuels such as biofuels and synthetic fuels.
Promote development of electric motor drive technologies. (*2015 target) Promote development of hybrid system technologies (market introduction in 2013). Promoted development of hybrid system technologies (market introduction in 2013). Introduction of hybrid system vehicles.
Introduce Demio-based EV. Introduced Demio-based EVs mainly to local governments and corporate customers. Conduct market follow-up of Demio EV.
Advance development and introduction of hydrogen rotary engine vehicles. (*2015 target) Conduct leasing and market follow-up of the Hydrogen RE vehicles, and promote development of vehicles with the Hydrogen RE range extender system.
  • Conducted market follow-up of the Hydrogen RE vehicles.
  • Promoted development of vehicles with the Hydrogen RE range extender system.
Conduct market follow-up of the Hydrogen RE vehicles and introduce vehicles with the Hydrogen RE range extender system.
b. Manufacturing, logistics, office operations, social contributions, etc. ④Reduce CO2 emissions from factories and offices. Reduce CO2 emissions from all Mazda Group factories and offices in Japan by 28% or more compared with 1990 levels.*1 Reduce CO2 emissions from all Mazda Group factories and offices in Japan by 36% compared with 1990 levels.*1 Reduced CO2 emissions from all Mazda Group factories and offices in Japan by 47.2% compared with 1990 levels.*1 Reduce CO2 emissions from all Mazda Group factories and offices in Japan by 40% compared with 1990 levels.*1
⑤Reduce CO2 emissions from logistics. Reduce CO2 emissions from all Mazda Group logistics operations in Japan by 50% compared with 1990 levels.*2 Reduce CO2 emissions from all Mazda Group logistics operations in Japan by 55% compared with 1990 levels.*2 Reduced CO2 emissions from all Mazda Group logistics operations in Japan by 59.6% compared with 1990 levels.*2 Reduce CO2 emissions from all Mazda Group logistics operations in Japan by 55% compared with 1990 levels.*2

(Self-assessment key ○: Accomplished, △: Nearly accomplished, X: Not accomplished)

2. Promoting Resource Recycling
Domain Item Targets and actions by 2020 (*2015) FY March 2013 Self-
assess
ment
FY March 2014
Targets and actions Results Targets and actions
a. Vehicles and vehicle technology ⑥Promote vehicle recycling. Develop vehicles that are easy to disassemble and recycle. (*2015 target) Promote development of plastic parts, etc., that are easy to disassemble and recycle.
  • Adopted easy-to-disassemble structure for instrument panel, bumpers, harnesses, etc. for the new Atenza. (Nov. 2012)
  • Used thermoplastic, an easily recyclable material, for the automatic transmission gearstick knob, dashboard insulator, etc.
Promote development of plastic parts, etc. that are easy to disassemble and recycle.
Expand use of bioplastics. (*2015
target)
Develop and implement bioplastics. Used in the new Atenza radiator tank. (Nov. 2012) Develop and implement bioplastics.
Promote further increases in the ASR recycling ratio and the total vehicle recycling ratio. (*2015 target) ASR recycling ratio: 93% or more. ASR recycling ratio: achieved 96%. ASR recycling ratio: 95% or more.
Actual vehicle recycling ratio: 95% or more. Actual vehicle recycling ratio: achieved 99%. Actual vehicle recycling ratio: 95% or more.
Promote bumper-recycling technology. (*2015 target) Promote collection of damaged bumpers from Mazda dealerships. Total collection rate: 80% or more. Collected bumpers: approx. 76,900
(Total collection rate: 80%).
Promote collection of damaged bumpers from Mazda dealerships. Total collection rate: 80% or more.
Promote continuation/expansion of bumper-to-bumper recycling of ELVs. Continued the world-first horizontal recycling, from ELV bumpers to new bumpers in the Hiroshima region. Continue/expand bumper-to-bumper recycling of ELVs.
b. Manufacturing, logistics, office operations, social contributions, etc. ⑦Reduce waste volumes, promote recycling. Reduce direct landfill waste to zero across the entire Mazda Group in Japan. Reduce direct landfill waste across the entire Mazda Group in Japan to 1% of total or less. Reduced direct landfill waste across the entire Mazda Group in Japan to 0.7% of total. Reduce direct landfill waste across the entire Mazda Group in Japan to 1% of total or less.
⑧Reduce packaging volume used. Reduce volume of packaging and wrapping across the entire Mazda Group in Japan by 45% compared with 1990 levels. Reduce volume of packaging and wrapping across the entire Mazda Group in Japan by 50% compared with 1990 levels. Reduced volume of packaging and wrapping across the entire Mazda Group in Japan by 65.9% compared with 1990 levels. Reduce volume of packaging and wrapping across the entire Mazda Group in Japan by 50% compared with 1990 levels.
⑨Reduce volume of water used and promote effective use of water.
  • Reduce volume of water used across the entire Mazda Group in Japan.
  • Reduce volume of tap water used by 10% compared with 1990 levels.
  • Reduce volume of water used across the entire Mazda Grouping Japan.
  • Reduce volume of tap water used by 10% compared with 1990 levels.
  • Reduced volume of water used across the entire Mazda Group in Japan.
  • Reduced volume of tap water used by 18.3% compared with 1990 levels.
  • Reduce volume of water used across the entire Mazda Group in Japan.
  • Reduce volume of tap water used by 15% compared with 1990 levels.

(Self-assessment key ○: Accomplished, △: Nearly accomplished, X: Not accomplished)

3. Cleaner Emissions
Domain Item Targets and actions by 2020 (*2015) FY March 2013 Self-
assess
ment
FY March 2014
Targets and actions Results Targets and actions
a. Vehicles and vehicle technology ⑩Ensure cleaner vehicle exhaust gas emissions. Introduce and promote low-emission vehicles to improve air quality in each country and region. (*2015 target) Promote the introduction of low emission vehicles that meet the needs of each country and region. Japan: 97% (vehicle number ratio) of passenger vehicles met the SU-LEV (★★★★) standard. Promote the introduction of low-emission vehicles that meet the needs of each country and region.
United States: Introduced low-emission vehicles that meet Tier2/LEV2 regulations in all product lines.
Europe: All product lines met the Euro 5/6 standards.
China: Developed vehicles that meet Euro 5 standards or equivalent levels.
Other: Introduced low-emission vehicles that meet the needs of each country and region.
⑪Reduce inclusion of substances of environmental burden in products. Reduce VOCs in vehicle interiors (*2015 target). Pass Ministry of Health, Labour and Welfare (MHLW) guidelines for the indoor aerial concentration in all new vehicles. Passed the Ministry of Health, Labor and Welfare (MHLW) guidelines with the new Atenza (Nov. 2012). Pass Ministry of Health, Labour and Welfare (MHLW) guidelines for the indoor aerial concentration in all new vehicles.
Promote development and adoption of car air-conditioning systems using new refrigerants of low environmental impact (*2015 target). Promote development and adoption of car air-conditioning systems using new refrigerants of low environmental impact. Developed a car air-conditioning system using a refrigerant of low environmental impact and promoted its adoption to new model vehicles. Promote development and adoption of car air-conditioning systems using new refrigerants of low environmental impact.
b. Manufacturing, logistics, office operations, social contributions, etc. ⑫Reduce waste volumes of PRTR substances. Reduce waste volumes of PRTR substances across the entire Mazda Group in Japan. Reduce waste volumes of PRTR substances across the entire Mazda Group in Japan. Increased waste volumes of PRTR substances across the entire Mazda Group in Japan by 1.7% compared with FY March 2012 levels. (On a specific consumption basis, 3.7% reduction from FY March 2012) Reduce waste volumes of PRTR substances across the entire Mazda Group in Japan to an average.
⑬Reduce volumes of VOC waste emissions. Reduce volumes of VOC waste emissions to an average 23 g/m2 or less across all Mazda lines. Reduce volumes of VOC waste emissions to an average 27 g/m2 or less across all Mazda lines. Reduced volumes of VOC waste emissions to an average 24.9 g/m2 across all Mazda lines. Reduce volumes of VOC waste emissions to an average 24.5 g/m2 or less across all Mazda lines.

(Self-assessment key ○: Accomplished, △: Nearly accomplished, X: Not accomplished)

4. Environmental Management
Domain Item Targets and actions by 2020 (*2015) FY March 2013 Self-
assess
ment
FY March 2014
Targets and actions Results Targets and actions
a. Vehicles and vehicle technology ⑭Promote life cycle assessment (LCA). Expand implementation of LCA. (*2015 target) Steadily implement LCA in new vehicles. LCA was implemented in the new Atenza. Steadily implement LCA in new vehicles.
⑮Promote an integrated approach to traffic systems. Improve driving technique and promote activities to raise awareness. (*2015 target) Promote awareness-raising activities to improve driving techniques and continue introduction of intelligent-Drive Master (i-DM). Introduced Intelligent-Drive Master (i-DM), a system that supports efficient, smooth and fun driving, in the new Atenza and upgraded Premacy. Enhance awareness-raising activities by promoting improvement of driving techniques with intelligent-Drive Master (i-DM) while further developing/utilizing i-DM systems, and encourage advancement from personal eco-driving to facilitation of smooth traffic flows, with the aim of contributing to entire society.
b. Manufacturing, logistics, office operations, social contributions, etc. ⑯Reduce the environmental risk of the Mazda Group in Japan. Promote environmental protection activities among Mazda Suppliers. Expand promotion of the Mazda Supplier CSR Guidelines. Revise if necessary.
  • Cascaded the Guidelines to all suppliers, and requested compliance.
  • No revision.
(This item is integrated into FY March 2014 CSR Targets. )
Expand promotion of the Mazda Green Purchasing Guidelines. Revise if necessary.
  • Cascaded the Guidelines to all suppliers, and requested compliance.
  • No revision.
Expand promotion of the Mazda Green Purchasing Guidelines and revise if necessary.
Promote the establishment and introduction of environmental management systems (EMS).
  • Support 100% establishment of EMS among major Suppliers.
  • Support and enhance EMS at secondary Suppliers.
  • Supported 100% establishment of EMS among major purchasers.
  • Supported and enhanced EMS at secondary purchasers.
  • Support 100% establishment of EMS among major purchasers.
  • Support and enhance EMS at secondary purchasers.
Promote introduction of EcoAction 21 at all Mazda Group dealers in Japan. Promoted introduction of EcoAction 21 at all Mazda Group dealers in Japan by encouraging shops to obtain certification. Promote introduction of EcoAction 21 in all Mazda Group dealers in Japan.
Operate and promote EMS at three auto parts sales companies.
*Target is three companies, due to one fewer equity method affiliate.
Operated and promoted EMS at three auto parts sales companies and confirmed proper operation with periodic reports, etc. Operate and promote EMS at five auto parts sales companies across Japan.
⑰Inform the public about the Mazda Group's environmental protection activities.
  • Disseminate information about the Mazda Group's environmental protection activities worldwide by hosting and actively participating in environmental events.
Disseminate information about the Mazda Group's environmental protection activities, both in-house and outside the company, focusing on SKYACTIV TECHNOLOGY, especially on clean diesel, by hosting and actively participating in environmental events. Disseminated information within and outside of the Group through 13 environmental events including participation in Eco-Products 2012 and hosting of the Sustainable Zoom-Zoom Forum. Disseminate information about the Mazda Group's environmental protection activities, both in-house and outside the company, based on SKYACTIV TECHNOLOGY and the Building-Block Strategy (incl. hybrid technologies) by hosting and actively participating in environmental events.
⑱Promote activities to raise awareness of environmental issues.
  • Actively disseminate environmental information to improve environmental awareness among Mazda and Mazda Group company employees.
  • Actively disseminate environmental information to improve environmental awareness among Mazda customers.
Raise awareness among Mazda and Mazda Group company employees as well as customers regarding environmental problems that society faces and measures that the Mazda Group is taking throughout the entire life cycle to reduce environmental impacts, with particular focus on saving energy.
  • Implemented cool biz, warm biz, light-down and other campaigns targeting employees of Mazda and Group companies.
  • Established Mazda Biodiversity Guidelines and started in-house awareness-raising activities.
  • Held environmental events to raise environmental awareness of customers when using their cars by communicating methods of improving fuel efficiency, etc.
Raise awareness among Mazda and Mazda Group company employees as well as customers regarding the environmental problems that society faces and the cooperation for the measures that the Mazda Group is taking throughout the entire life cycle to reduce environmental impact.
⑲Promote environmental protection activities in partnership with regional communities.
  • Promote environmental protection activities in regional communities by taking part in environmental volunteer activities (including regional cleanups and efforts to preserve biodiversity) and dispatching instructors to regional events and schools to offer environmental education.
  • Promote regional activities to deepen understanding of biodiversity and forest preservation. Participate actively in regional cleanups.
  • Dispatch environmental instructors to teach about the environment, taking the desires of regional communities into consideration.
  • Regional cleanups (41 times, with approx. 5,300 total participants)
  • Forest preservation activities (conducted once, though 4 times planned*, with 44 total participants)*Due to bad weather
  • Dispatched instructors to elementary, junior high and senior high schools and universities 31 times.
  • Promote regional activities to deepen understanding of biodiversity and forest preservation. Participate actively in regional cleanups.
  • Communicate actively with regional communities and dispatch instructors to teach about the environment based on their needs.

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