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Environmental Initiatives

Environmental Vision

"Mazda Green Plan 2010" Environmental Mid-term Plan

Mazda reports the results for FY2010, the final year of Mazda Green Plan 2010.


1. Creation of Environmentally Sound Technologies and Products
FY2010 Targets FY2010 Results
(1) Cleaner exhaust emissions
Japan: Meet the SU-LEV (★★★★) standard in the majority of Mazda's passenger vehicles. Met the SU-LEV standard (★★★★) in 98.5% of passenger vehicles.
United States: Promote the introduction of low-emission vehicles that meet Tier2/LEV2 regulations. All vehicles met the Tier2/LEV2 regulations.
Europe: Develop and launch new-generation clean-diesel vehicles. Launched Mazda6 (Atenza), Mazda3 (Axela) and CX-7 with new diesel engines. Developed the SKYACTIV-D new-generation clean diesel engine, which clears Euro 6 standards without using expensive NOx aftertreatment.
(2) Improving fuel economy (CO2 reductions)
Japan: Continue to meet the fuel economy standards for 2010 for all weight classes of passenger vehicles and promote further improvements in fuel economy. The FY2010 fuel economy standards were met for all weight classes of passenger vehicles. In the new Premacy, fuel economy was improved through introduction of the i-stop system, etc.
United States: Meet the Corporate Average Fuel Economy (CAFE) regulations, which are expected to become stricter in the future. CAFE regulations met. Achieved a 5% improvement compared with FY2009 in average corporate fuel economy.
Europe: Promote reduction of the corporate average CO2 emissions. Reduced average corporate CO2 emissions. Installation of i-stop in the Mazda5 (Premacy), a 1.6L MZ-CD engine and other measures contributed to CO2 emission reductions.
(3) Vehicle weight reduction
Achieve Mazda's voluntary target for vehicle weight. In the new Mazda5 (Premacy), vehicle weight was reduced through adoption of high-tensile steel, etc. The changes also enhanced safety performance, specifically pedestrian and passenger protection. Lightweight body design (SKYACTIV-BODY) and chassis design (SKYACTIV-CHASSIS) were also developed.
(4) Vehicle noise reduction
Meet Mazda's voluntary standards for noise reduction, which are stricter than the latest noise regulations. The vehicle noise reduction levels for all models met Mazda's voluntary standard figures.
(5) Development of alternative fuel vehicles
Develop and introduce more vehicles equipped with the hydrogen rotary engine. Continued leasing the Premacy Hydrogen RE Hybrid in Japan.
Promote development of hybrid vehicles. Promoted development of a hybrid vehicle utilizing the SKYACTIV-G engine, with the goal of introducing it in Japan in 2013.
Promote development of alternative fuel technologies such as biomass fuels and synthetic fuels. Promoted development of technology enabling use of alternative fuels, such as biofuels and synthetic fuels, in overseas markets.
(6) Reduction in use of environmental substances of concern
Completely eliminate hexavalent chromium. Maintained complete elimination.
Completely eliminate lead, mercury and cadmium, except for exempted parts.*1 Maintained complete elimination, except for exempted parts.
Reduce the amount of refrigerants used in car air conditioners: reduce the use of hydrofluorocarbons (HFCs) by 20% or more compared with FY1995 levels. Achieved reductions in all models.
Promote development and application of new alternative car air-conditioner refrigerants less harmful than CFCs (HFC134a). Promoted development of new car air-conditioner refrigerants featuring a minimal environmental burden.
(7) Reduction of amount of volatile organic compounds (VOCs) in vehicle cabins
Meet indoor aerial concentration guideline values stipulated by the Japan Ministry of Health, Labour and Welfare in all new models. Met guidelines in Demio, Atenza, Biante, Axela and Premacy models.
(8) Promoting vehicle recycling (in development)
Promote the development and use of bioplastics that have suitable appearance, strength, and heat resistance to be adopted for interior parts.
  • Promoted application of bioplastics in radiator tanks of mass-produced vehicles.
  • Promoted joint development among industry, government, and academia of materials made from non-food-based biomass.
Develop state-of-the-art bumper recycling technology and promote the reuse of old bumpers as new vehicle parts. Through Mazda's proprietary bumper-to-bumper technology, recycled bumpers were used as material in new Premacy (Mazda5) bumpers.
Promote the development of new vehicles that are easy to disassemble and recycle. Improved ease-of-recycling for parts such as bumpers and instrument panels from the new Premacy (Mazda5).
  • *1Exempted parts: Lead solder, batteries, and free-cutting steel using lead; liquid-crystal displays, discharge headlamps and other parts that use mercury.

2. Corporate Activities to Conserve Resources and Energy
FY2010 Targets FY2010 Results
(9) Reduction of waste substances
Eradicate all landfill waste from the four principal domestic facilities. Maintained zero landfill waste from the four principal domestic facilities.
Reduce the consumption of packaging and wrapping materials by 40% or more from the FY1990 levels (initial target). Reduced the volume of packaging and wrapping materials to 43.5% of the FY1990 level, and achieved the FY2010 target.
(10) Prevention of global warming
Reduce CO2 emissions from the four principal domestic facilities by 20% or more from the FY1990 level. Reduced the CO2 emissions to 40.2% of the FY1990 level from the four principal domestic facilities.*2
Reduce CO2 emissions in logistics operation (t-CO2 per million ton-km) by 20% or more from FY1990 levels (initiall target). Reduced the CO2 emissions in the logistics operation (t-CO2 per million ton-km) by 30.9% of the FY1990 levels, and achieved the FY2009 target.
(11) Vehicle recycling promotion
  • Promote further increases in the ASR recycling ratio and the total vehicle recycling ratio.
  • ASR recycling ratio: Maintain at 80% or higher
  • Actual vehicle-recycling ratio: Maintain at 95% or higher
  • ASR recycling ratio: 82%.
  • Actual vehicle recycling ratio: 97%.
  • Collect damaged bumpers from Mazda dealerships in Japan at an annual rate of 80% or more (88,000 units per year).
  • 82,491 bumpers were collected with a collection efficiency of 78% (adversely affected by the Great East Japan Earthquake).
  • *2Calculated according to the Act on Promotion of Global Warming Countermeasures.

3. Corporate Activities in Pursuit of a Clean Environment
FY2010 Targets FY2010 Results
(12) Reduction of VOC emissions
Reduce VOC emissions to 30g/m² or less for coated surfaces. Reduced VOC emissions to 29.8g/m² for coated surfaces.

4. Working with Business Partners to Create a Better Environment
FY2010 Targets FY2010 Results
(13) Promotion of cooperative activities with suppliers
Promote the establishment of environmental management systems (EMS) at suppliers, and maintain and improve EMS for suppliers.
  • Established EMS at 100% of major suppliers.
  • Requested all companies throughout the supply chain to strengthen their EMS in response to revisions to the Mazda Green Purchasing Guidelines.
(14) Promotion of environmental protection activities by sales companies
Establish EMS in consolidated dealers (18 companies) from FY2007; progressively extend EMS to other Mazda and Mazda Enfini dealerships. As of March 31, 2011, obtained EcoAction 21 certification at 8 Mazda and Mazda Enfini dealerships (of which 6 are consolidated dealerships) and Mazda Chuhan Co., Ltd.
(15) Promotion of environmental protection activities with parts dealers
  • Introduce Mazda EMS at all Mazda parts dealers (four companies).
Note: Owing to consolidation among dealerships, the total number of companies where EMS was introduced from April 2009 was four.
Completed introduction and began operation of EMS at all part dealers.
(16) Promotion of environmental education activities
  • Vigorously disseminate environmental information to raise employees' environmental awareness.
  • Host in-house environmental events.
  • Hold environmental events involving Group companies.
The following are some of the education activities implemented:
  • Broadcasted the president's message.
  • Solicited eco-friendly improvement ideas.
  • Held an online exhibition of environmental panels.
  • Held campaigns to reduce lighting use (June and July).
  • Promoted "cool biz" and "warm biz" (programs encouraging casual summer business clothing and warm winter business clothing, respectively).
  • Made effort to conserve energy.
  • Participated in "Earth Hour" (March).

5. Creating a Better Environment in Cooperation with Local Communities and Society
FY2010 Targets FY2010 Results
(17) Promotion of communication with society
  • Host and actively participate in environmental events.
(18) Promotion of social contribution activities
  • Participate actively in voluntary neighborhood clean-up activities.
  • Dispatch lecturers for environmental education.
  • Implemented various volunteer activities through the Mazda Volunteer Center (39 activities including 92 participants, among which 5 activities with 11 participants were environment-related).
  • Approximately 7,000 volunteers participated in clean-up activities.
  • Dispatched personnel to local events and schools to deliver a total of 37 lectures on new technologies and environmental initiatives (including Specialist Bank activities).

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