For its part, Mazda endorsed the aims of the Declaration of Biodiversity, drafted and announced by Nippon Keidanren (the Japan Business Federation) in March 2009, supporting this measure as a promotional partner of the "Declaration of Biodiversity by Nippon Keidanren," and in October 2010 also joined in a "Participating Biodiversity Private-Sector Partnership." Mazda strictly complies with the terms of this declaration and is working on plans to draft the Mazda Basic Policy on Biodiversity.

Analysis of business activities and reduction of environmental impact

• Impact on biodiversity is considered when building new plants

Active contribution to nature restoration and other biodiversity initiatives

• Participation in Hiroshima Forest Development Forum (organizer: Hiroshima Prefecture)
• Implementation of Mazda-no-Mori forest protection initiatives (Hiroshima Prefecture)
• "Water-Supply Forest Development in Collaboration with Corporations" program (Yamaguchi Prefecture)
• Participation in the "How Far Does a Dragonfly Fly?" joint urban renewal project in Yokohama
• Creation of a biotope at Mazda R&D Center Yokohama
• Operation of the Save Our American Resources (SOAR) program in cooperation with the SCA (Student Conservation Association)
• Protection of the kiwi bird, an endangered bird that is also the national bird of New Zealand
• Protection of sick and injured members of indigenous species in New Zealand
• Support for nature-preservation activities in South Africa through the Mazda Wildlife Fund

Measures to recycle resources, such as energy saving, resource saving and promotion of the three Rs

• Development: development and adoption of parts and materials that are easy to recycle
• Production: advancement of recycling of byproducts and waste products; zero landfill
• Logistics: advancement of the three Rs in packaging and wrapping materials
• End-of-life vehicles: reuse of bumpers and material recycling of bumpers ("bumper-to-bumper")

Learning from nature and predecessors

• Ongoing examination of the structures and functions of living things (example: drawing on the structures that generate color in insects' wings to develop vehicle painting technologies)

Development and use of technologies that promote biodiversity

• Advancement of R&D in vehicle parts materials with the aim of commercializing bioplastics that do not compete with food supplies

Environmental education for employees

• Level-based employee education at Mazda (education related to biodiversity as part of educational programs on the environment)

Environmental education for the general public

• Addition of discussion related to preserving biodiversity in the revised version of Mazda's Green Purchasing Guidelines
• Environmental education focused on biology as part of the "Science is Fun" joint projects between the Mazda Foundation and Hiroshima University