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Environmental Initiatives

Making Environmentally Friendly Vehicles

Cleaner Exhaust Gas and Improved Fuel Economy

Mazda is committed to making vehicles that are environmentally friendly, and is actively engaged in developing technologies that support high-level environmental performance.


Improving Fuel Economy

The new Premacy (Japanese model), launched in 2010, and new Demio (Japanese model) launched in 2011 have improved fuel economy compared with previous models. The new Demio realizes fuel economy of 30.0 km/L (10-15 mode test cycle) *1, making it top in its class.

  • *11.3L-class passenger cars (excluding hybrids, survey by Mazda); 25.0 km/L fuel economy under Japan's JC08 mode test cycle (Ministry of Land, Transport and Infrastructure review value)
Comparison of Fuel Economy between the New and Old Premacy and Demio (Japanese models, 10-15 mode test cycle)
Comparison of Fuel Economy between the New and Old Premacy and Demio (Japanese models, 10-15 mode test cycle)
Average Fuel Economy in Passenger Vehicles by Weight Class
Average Fuel Economy in Passenger Vehicles by Weight Class

Cleaner Gas Emissions

Mazda is committed to the mitigating air pollution from exhaust gases. To this end, the Company is working hard to develop low-emission vehicles. The Company is steadily bringing to market vehicles that clear both SU-LEV, Japan's certification system for ultra-low-emission vehicles, and Euro 5, the stringent emissions regulations of the European Union (EU).

  • As of March 31, 2011, a remarkable 98.5% of Mazda passenger models (not including compact cars and OEM-supplied vehicles) were SU-LEV-certified — the highest level among Japanese automakers.
  • As of March 31, 2011, Mazda3, Mazda6 and CX-7, which are major European models, were Euro 5–certified
Ratio of Certified Low-Emission Passenger Vehicles Shipped in Japan (not including compact cars and OEM-supplied vehicles)
figure : Ratio of Certified Low-Emission Passenger Vehicles Shipped in Japan (not including compact cars and OEM-supplied vehicles)

Eleven Models Qualify as Eco-Cars Tax Reductions

As of March 31, 2011, 11 Mazda models had qualified for the Japanese government's eco-car tax reduction,*2 implemented in April 2009. Among currently registered Mazda vehicles, 91.8% meet the tax reduction's requirements (+2.7% over the previous year). (Figures based on number of vehicles shipped in FY2010.)

  • *2An automobile weight tax and automobile acquisition tax reduction are applied when consumers purchase environmentally friendly new cars meeting or exceeding requirements for fuel economy and exhaust gas emissions by FY2012.
Eco-Car Tax Reduction
Eco-Car Tax Reduction
Tax reduction rate Eligible models
100% 1 model Titan CNG (OEM)
75% 8 models Demio, Axela, Premacy, Biante, MPV, AZ-Wagon (OEM), Carol (OEM), Familia Van (OEM)
50% 10 models

Demio, Verisa, Axela, Atenza, Premacy, Biante, MPV, AZ-Wagon (OEM), Carol (OEM), Titan (OEM)

  • Note:Tax reduction measures differ according to factors such as model, grade, and vehicle weight.(As of March 31, 2011)

Supporting Eco-Friendly Driving in Japan

To encourage sustained efforts toward environmentally friendly driving, Mazda equips its vehicles with features that contribute to fuel-economy gains in everyday driving.

  • Eco lamp: illuminates when the driver is putting the least strain on the engine
  • Eco drive gauge: indicates the frequency with which the eco lamp turns on once driving commences, helping to support drivers' judgment, vehicle operation, and learning
  • Trip computer: displays current fuel consumption, the consumption average and other data to support eco-friendly driving

In FY2010, the new Premacy (Japanese model) was equipped with the eco lamp and a trip computer.


Expanded adoption of Biomaterials

Mazda has produced new vehicle parts derived from plant oils on a commercial basis, which have potential to facilitate society's shift away from the use of fossil fuels and reduce CO2 emissions.

  • Proprietary "Mazda Biotech Materials" were used in interior components of the Mazda Premacy Hydrogen RE Hybrid, a hydrogen rotary engine vehicle
  • Adopted in the radiator tank of the new Demio (Japanese model), which is equipped with the SKYACTIV-G engine
    Mazda is currently working to develop bioplastics made from materials that do not compete with foodstuffs.
New Demio radiator tank (model equipped with SKYACTIV-G)
figure : New Demio radiator tank (model equipped with SKYACTIV-G)

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