Mazda actively communicates with its stakeholders to enable cooperative implementation of environmental initiatives.
For three days in March 2011, Mazda held the Mazda Environmental Technology Forum 2011 at the Mazda R&D Center in Yokohama.
The Company has been hosting these forums, which are attended by the general public, shareholders, and students, every year since 2007. This year a total of 193 people participated.
- Mazda's approach to CSR and the environment
- Introduction to SKYACTIV TECHNOLOGY and discussions with Mazda engineers
- Taking attendees along on test drives of hydrogen rotary engine vehicles
- Test driving Axela, Biante, and Premacy equipped with the i-stop system
Mazda is an active participant in various environmentrelated exhibitions and events. These opportunities enable Mazda to gain stakeholders' understanding regarding its environment initiatives and to exchange information and opinions with them. Mazda adopts a wide range of approaches to communicate about the environment, such as introducing its advanced environmental technologies at motor shows and offering test-drives of its hydrogen rotary engines at various events.
At the Eco-Products 2010 event in December, as part of the Company's environmental education efforts for children, Mazda introduced its initiatives to reduce CO2 emission during manufacturing.
| Event | Sponsor | Dates | Target Audience | Details |
|---|---|---|---|---|
| Automotive Engineering Exposition 2010 | Society of Automotive Engineers of Japan | May 19-21 | General (with focus on people related to the auto industry) | Exhibit: New Mazda5 (European specifi cations) Seminar: Introduction to award-winning technologies (Society of Automotive Engineers of Japan Awards), which include i-stop technology, single-nanocatalyst technology, and road-noise-absorbing technology |
| Eco Car World 2010 | Ministry of the Environment, Environmental Restoration and Conservation Agency, City of Yokohama | June 5–6 | General | Exhibit: New Premacy (first exhibit of Japanese model), Premacy Hydrogen RE Hybrid, Axela with i-stop system, Biante Test-ride: Axela with i-stop |
| Hiroshima Environment Day | Hiroshima Prefecture | June 6 | General | Exhibit: Premacy Hydrogen RE Hybrid, RX-8 Hydrogen RE, Axela (20S), Demio (13C-V) Panel Exhibit: Four information panels on Mazda's environmental technology Stage: Introduction to Premacy's environmental technology |
| Ebikan Environmental Learning Summer School | Designated Director from Ebina Cultural Center | July 25 | Elementary school students, general | Exhibit: RX-8 Hydrogen RE Seminar / Lab Session: Measurement of actual CO2 emissions produced by an environmentally friendly vehicle |
| Yamaguchi Iki-Iki Eco-Fair | Kirara Product and Exchange Fair 2010 Committee | October 9–10 | General | Panel Exhibit: Long-term vision for technology development, Hydrogen RE, etc. Exhibit: Premacy Hydrogen RE Hybrid Test-ride: Axela with i-stop system, etc. |
| Stop Global Warming! Fair in Hiroshima 2010 | Regional Conference on Global Warming Countermeasures in Hiroshima City, Hiroshima Prefecture, Hiroshima City, others | October 31 | General | Panel Exhibit: SKYACTIV TECHNOLOGY, i-stop technology, Hydrogen RE |
| EV Festival | Japan EV Club | November 3 | General | Exhibit / Test-ride: Premacy Hydrogen RE Hybrid Test Drive: Axela with i-stop system |
| Ecology Car Festival | Okayama Prefecture, Mimasaka City, others | November 6–7 | General | Exhibit / Test-ride: RX-8 Hydrogen RE, Premacy Hydrogen RE Hybrid |
| Eco Products 2010 | Japan Environmental Management Association for Industry, Nikkei Inc. | December 9–11 | Elementary school students, general | Exhibit / Test-Ride: New Premacy with i-stop system Panel Exhibit: SKYACTIV TECHNOLOGY, i-stop technology, CO2 reduction initiatives, etc. Stage: Explanation of Mazda's CO2 reduction initiatives |
| Eco-Romantic Parking 2010 | Metropolitan Expressway Co., Ltd. | December 18–19 | General | Exhibit / Test-Ride: Premacy Hydrogen RE Hybrid |
| Hiroshima Dream Energy Seminar | Hiroshima City | February 11 | General | Exhibit: Premacy Hydrogen RE Hybrid Seminar: "CSR and Environmental Initiatives at Mazda: Introduction to Experimental New-Generation Education Methods" |
The Mazda Sustainability Report, Mazda's annual report on environmental and social contribution activities, is published for the general public in four formats—booklet, PDF, online as part of the Mazda website and, an e-book format that is newly available in May 2011—as part of Mazda's active information disclosure efforts.
Aside from the Sustainability Report, information on Mazda's latest environmental technology, updates on the Company's latest social contribution efforts, and other information is made available on Mazda's website.
Mazda is conducting a wide range of activities to raise environmental awareness among its employees, including the following.
In order to raise employees' environmental consciousness and encourage them to take better care of their health, employees who walk two kilometers or more as part of their daily commute to work are rewarded with an addition of ¥1,500 per month to their commuting allowance.
During lunch breaks, lighting in Mazda offices and plants is being reduced to half the normal level. Furthermore, during June, which is "Environment Month" in Japan, employees are taking part in the "Lunchtime Lights Off" program, in which they shut off as much lighting as possible during lunch break. Overall, 84% of departments and Group companies participated in this program (including cases in which only a portion of department/company members participated).
During Environment Month in Japan (June), the Company solicited from employees ideas that could be useful in preserving the environment, conferring awards for the most outstanding submissions and sharing them within the company. In FY2010, Mazda made participation available to both employees and their families (resulting in 1,812 total submissions, a 63% increase from the previous year).
The president transmitted messages to the entire Company during Environment Month (June), emphasizing the importance of thinking about and taking action for the environment.
