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Environmental Initiatives

Environmental Communication

Mazda is actively promoting various means of communication with stakeholders so that they have a deeper understanding of Mazda's wide-ranging environmental activities.


In-House Awareness-Raising Activities

System for Suggesting Ideas for Environmental Improvements

Since FY2006, in order to raise individual employees' awareness of the environment and bring the subject of environmental issues closer to home, Mazda has been inviting staff to submit ideas for improvements that will help preserve the environment, and has been giving awards for outstanding proposals.

The ideas submitted are publicized in-house so that individuals can consider suggestions that might be useful in everyday life, while those ideas that may play a role in corporate activities are examined by the departments concerned.


Hosting Environmental Events

Mazda Environmental Technology Forum

Mazda is also actively committed to communicating with stakeholders outside the Company.

The Company held a three-day Mazda Environmental Technology Forum on March 28-30, 2009 at the Mazda R&D Center Yokohama with the participation of customers, shareholders, and students. It provided a good opportunity for us to explain our long-term vision - the Sustainable Zoom-Zoom plan - and Mazda's environmental technologies, enabling participants to understand our technologies and our attitude toward environmental issues.

Engineers provided direct explanations of the “i-stop” idling stop system and hydrogen rotary engine environmental technologies, and participants had the chance to take test drives in cars fitted with these technologies.

About 185 people attended the event over three days, with favorable comments including “it deepened my understanding of Mazda's environmental technology” and “I enjoyed the test drive.” There were also requests for more information about Mazda's wide-ranging activities on behalf of the environment, such as initiatives in factories, and we will engage in continued communications in response to these opinions and requests.

Ideas on all scales are welcome, from individual activities to major projects, and this grassroots program will continue as a way of contributing to the raising of environmental awareness.

photo : Survey of Environmental Technology Forum Participants
Survey of Environmental Technology
Forum Participants
photo : Survey of Environmental Technology Forum Participants

Survey of Environmental Technology Forum Participants

Which of Mazda's environmental technologies and initiatives are you interested in? (multiple answers permitted)

figure : Which of Mazda's environmental technologies and initiatives are you interested in? (multiple answers permitted)

Impressions and Requests from Stakeholders

  • I realized that, because improved fuel economy initiatives in internal combustion engines account for much of the market, they are influential and important matters. I'm looking forward to Mazda's 2011 models.
  • I enjoyed riding in a hydrogen-powered vehicle. I hope they will go on sale in about 10 years' time.
  • I was amazed at the i-stop's smooth start.
  • I hope more such events will be held in the future.
  • I would have liked to find out more about Mazda's Company-wide environmental initiatives.
  • I want to hear about initiatives in Mazda's production facilities, too.

Participation in Major Environmental Events During FY2008
Date Event Organizers
2008
March 14-16 VIP transport at G20 Gleneagles Dialogue METI
May 3-6 2008 Shibuya DE Domo (BS Eco Park) NHK
May 5 Tsukuba Circuit event LDP Motor Sports Legislators Association 
May17-18 Eco Car World in Kobe (event associated with G8 Environment Ministers Meeting) Ministry of the Environment
May 21-23 Automotive Engineering Exhibition  JSAE
May 23-26 Environment Fair in Kobe (official event associated with G8 Environment Ministers Meeting)  Ministry of the Environment, Kobe Prefecture, Kobe City, etc.
May 23-27 VIP transport for G8 Environment Ministers Meeting  Ministry of the Environment
June 7-8 Eco Car World in Yokohama Ministry of the Environment
July 5-7 Toyako Summit MOFA
August 9-10 KIDS ENGINEER 2008 JSAE
October 1 Japan Petroleum Energy Center test drives JPEC
October 3-5 Thailand National Bio Lecture Technical Exhibition Ministry of Science and Technology, Thailand
October 4-5 Nara Motor Fair Nara Television, etc.
October 10-12 AJAJ + Metropolitan Expressways Company Eco Car Event AJAJ, Metropolitan Expressways Company Limited
October 17-19 Hiroshima Industrial Promotion Organization Information Plaza 20th Festival   Hiroshima Industrial Promotion Organization
October 18 Hatsukaichi City Event Hatsukaichi City
October 19 Chugoku District Transport Bureau GoGoCarnival Chugoku District Transport Bureau 
October 22-24 Hydrogen Energy Advanced Technology Exhibition 2008  Fukuoka Strategy Conference for Hydrogen Energy
October 22-24 Ministerial Conference on Global Environment and Energy in Transport MLIT
October 24 Russian Government Eco-Car Parade International Council on Alternative Energy for Major Cities
November 1 Eco-Car Experience Fair in Odawara  CEV Project
November 3 Japan EV Festival 2008  Japan EV Club
November 7-9 Super GT 2008 × JHFC Collaborative Event GTA/JHFC
November 11 FCV Mobile Classroom @ Toda City Toda City, Japan Energy, JHFC
November 12 Beijing Environmental Safety Technology Exhibition MCO
November 16 Kyoto City Eco Drive Mass Movement Kyoto City Environmental Policy Bureau 
November 23-24 Hiroshima Student Symposium  US Institute of Electrical and Electronics Engineers (IEEEE) Hiroshima Branch 
December 6 Hiroshima "Stop Global Warming Fair"  Hiroshima City
December 11-13 Eco Products 2008 Nikkei Shimbun
2009
February 28-March 1 Energy & Ecology Exhibition 2009  CEV Project
February 25-27 FC Expo 2009 Read Exhibition Japan, JHFC
February 25-28 ITS-Safety 2010 Joint Experimental Exhibition Cabinet Secretariat, ITS Japan

TOPICS

Initiatives to Preserve Biodiversity

Protecting the New Zealand Monarch Butterfly

photo : Protecting the New Zealand Monarch Butterfly

Preserving biodiversity is an important issue worldwide. The Mazda Foundation New Zealand, as part of its activities to benefit society, is supporting the preservation of a species of monarch butterfly unique to New Zealand.

The monarch butterfly population is believed to be declining, and Mazda is assisting the Monarch Butterfly New Zealand Trust in surveying the butterfly's numbers and carrying out educational activities at flower shows.

Creating a Biotope

photo : Creating a Biotope

Since 2004, the Mazda R&D Center Yokohama has been participating in a collaborative project implemented by corporations, residents, and the local government, to restore dragonfly ponds and improve the natural environment in Yokohama. In March 2009 we supported a project to plant woodlands in the Keihin (Tokyo-Yokohama) area, and we are involved in ecological improvement activities to restore the natural environment and expand green areas.

In June, wild water plants in the neighborhood were transplanted into a pond in the Center's garden, creating a habitat for waterside creatures such as dragonflies and ducks. We will continue to survey dragonfly numbers and monitor the garden's environment in the future.


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