Mazda actively communicates with its stakeholders to enable cooperative implementation of environmental initiatives.
For two days in March 2012, Mazda held the Sustainable "Zoom-Zoom" Forum 2012 featuring Mazda's environmental/safety technologies at the Mazda R&D Center in Yokohama. At this event, a CO2 offset program, aiming to offset the CO2 emitted during the two-day event (by purchasing credits under the "Domestic Credits for Supporting Recovery from the Great East Japan Earthquake," which was set up by companies of the quake-affected Fukushima Prefecture), was implemented.
Mazda is an active participant in various environment-related exhibitions and events. These opportunities enable Mazda to gain stakeholders' understanding regarding its environmental initiatives and to exchange information and opinions with them. Mazda adopts a wide range of approaches to communicate about the environment, such as introducing its advanced environmental technologies at motor shows all over the world and offering test-drives of its vehicles equipped with SKYACTIV TECHNOLOGY at various events held in and outside Japan.
At the Eco-Products 2011 event in December, as part of the Company's environmental education efforts for children, Mazda presented a quiz show to introduce its initiatives to reduce CO2 emissions during manufacturing, with the aim of helping the children think and deepen their understanding about the relationship between vechicles and CO2.
Mazda also participated in the CO2 offset program (purchasing of "Domestic Credits for Supporting Recovery from the Great East Japan Earthquake," created around the areas affected by the Great East Japan Earthquake) offered by the event's organizer.
The Mazda Sustainability Report, Mazda's annual report on its environmental and social contribution activities, is published for the general public in four formats (booklet*, PDF, online as part of the Mazda Website, and e-book) as part of Mazda's active information disclosure efforts. * Only in Japanese
Aside from the Sustainability Report, information on Mazda's latest environmental technology, updates on the Company's latest social contribution efforts, and other information is made available on the Mazda Website. The Company also discloses its latest information via Social Network Service (SNS).
Mazda is conducting a wide range of activities to raise environmental awareness among its employees, including the following.
In order to raise employees' environmental consciousness and encourage them to take better care of their health, employees who walk two kilometers or more as part of their daily commute to work are rewarded with an addition of ¥1,500 per month to their commuting allowance.
During lunch breaks, lighting in Mazda offices and plants is being reduced to half the normal level. Furthermore, during June, which is "Environment Month" in Japan, employees are taking part in the "Lunchtime Lights Off" program, in which they shut off as much lighting as possible during lunch break. Overall, a "lights-off" rate*1 of 87% in terms of power consumption was achieved by Mazda and its Group companies in Japan.
Participating in the Ministry of the Environment's Light-Down Campaign, Mazda shut off lighting of its signboards every night from the summer solstice to Tanabata, the Star Festival (July 7).
The Company also encouraged its employees to privately participate in the campaign, and a total of 12,202 employees and family members of Mazda and its Group companies in Japan turned off the lights from 8 to 10 in the evening on the days of the summer solstice and Tanabata.
Participating in the Earth Hour 2012 organized by WWF (World Wide Fund for Nature), Mazda and Mazda Processing Chugoku shut down lighting of the signboards, etc. of their facilities for one hour from 8:30 pm on March 31 (Sat).
The president transmitted messages to the entire Company during Environment Month (June), emphasizing the importance of thinking about and taking action for the environment.
- *1 Calculated by multiplying the power consumed by the number of lights turned down. To prioritize safety, 100% "light-down" was not aimed for.
| Event | Sponsor | Dates | Target audience | Details |
|---|---|---|---|---|
| Eco & Safety Kobe Car Life Festa 2011 | Ministry of the Environment, Kobe City, Japan Automobile Federation (JAF) | May 14-15, 2011 | General | Exhibit: Premacy Hydrogen RE Hybrid, Biante |
| Automotive Engineering Exposition 2011 | Society of Automotive Engineers of Japan | May 18-20, 2011 | General (with focus on people related to the auto industry) |
Exhibit: Mazda Kiyora, SKYACTIV-G cutaway engine (first release in Japan) Explanation: SKYACTIV TECHNOLOGY |
| Hiroshima Environment Day | Hiroshima Prefecture | June 5, 2011 | General | Exhibit: Demio, Premacy, SKYACTIV-G cutaway engine, panel displays of SKYACTIV TECHNOLOGY, forest preservation initiatives Stage: Introduction to Mazda’s environmental technologies, particularly SKYACTIV-G |
| Symposium commemorating the foundation of the Clean Diesel Promotion Association* | Clean Diesel Promotion Association | June 17, 2011 | General | Seminar: Clean diesel created by SKYACTIV TECHNOLOGY |
| Kankyo Hiroba Sapporo* | Sapporo City Environmental Bureau | July 29-31, 2011 | General | Exhibit: Panel display of SKYACTIV-D |
| Yamaguchi Iki-Iki Eco-Fair | Kirara Product and Exchange Fair 2011 Committee | September 9-10, 2011 | General | Exhibit: Demio with SKYACTIV-G, SKYACTIV-G cutaway engine, panel display of SKYACTIV TECHNOLOGY |
| Tokyo International Conference for Sustainable Future 2011 | Nikkei BP Eco-Management Forum, ECO JAPAN, Nikkei Business, Nikkei Ecology | September 21, 2011 | General | Exhibit: Panel display of SKYACTIV TECHNOLOGY Seminar: For the future of internal-combustion engines |
| Tech biZ Expo2011* | Nagoya International Trade Fair Commission | October 19-22, 2011 | General | Exhibit: Panel display of SKYACTIV-D, SKYACTIV-D cutaway engine |
| Eco Innovation Messe 2011 in Hiroshima | Eco Innovation Messe 2011 in Hiroshima Commission, Hiroshima Prefecture, Hiroshima City, Chugoku Economic Federation, etc. | November 25-26, 2011 (These two events were held at the same time.) |
General | Exhibit: Demio with SKYACTIV-G, SKYACTIV-D cutaway engine, panel display of SKYACTIV TECHNOLOGY Seminar: Mazda’s environmental initiatives Tour: Mazda Museum |
| Stop Global Warming! Fair in Hiroshima 2011 | METI Chugoku, MOE Chugoku-Shikoku Regional Environment Office, Hiroshima Prefecture, Hiroshima City, etc. | |||
| Eco-Products 2011 | Japan Environmental Management Association for Industry, Nikkei Inc. | December 15-17, 2011 | Elementary school students, general | Exhibit: Demio with SKYACTIV-G, SKYACTIV-G/D cutaway engines Technology introduction: SKYACTIV TECHNOLOGY, Building-Block Strategy, CO2 reduction initiatives (environmental technologies), social contribution activities, etc. Stage: Initiatives to reduce CO2 across the entire vehicle life cycle Test-ride: Demio with SKYACTIVE-G |
| Sapporo Motor Show 2012 “Clean Diesel Symposium”* |
Clean Diesel Promotion Association | February 17-19, 2012 | General | Test-ride: CX-5 with SKYACTIV-D Seminar: Clean diesel created by SKYACTIV TECHNOLOGY |
- *Participated as a member of the Clean Diesel Promotion Association.
