Mazda actively communicates with its stakeholders to enable cooperative implementation of environmental initiatives.
In March 2014, Mazda held the Sustainable "Zoom-Zoom" Forum 2014 under the theme of "deliverring both 'driving pleasure' and 'outstanding environmental and safety performance" at the Mazda R&D Center in Yokohama. At this event, a CO2 offset program, aiming to offset the CO2 emitted during the two-day event (by purchasing credits under the "Domestic Credits for Supporting Recovery from the Great East Japan Earthquake," set up by companies in quake-affected Fukushima and Miyagi Prefectures), was implemented.
Mazda actively participates in various environment-related exhibitions and events, for the purpose of gaining stakeholders' understanding regarding its environmental initiatives and hearing their broad range of opinions. Mazda adopts a wide range of approaches to communicate about the environment, such as introducing its advanced environmental technologies at motor shows all over the world and offering test-drives of its vehicles equipped with SKYACTIV TECHNOLOGY at various events held in and outside Japan.
At the Eco-Products 2013 event in December 2013, Mazda presented an environmental education quiz show for elementary and junior high school students, providing them with opportunities to think and deepen their understanding about various efforts by the automotive industry to reduce CO2 emissions and how vehicle users can cooperate in promoting such efforts.
Mazda also participated in the CO2 offset program (purchasing of "Domestic Credits for Supporting Recovery from the Great East Japan Earthquake," created around the areas affected by the Great East Japan Earthquake) offered by the event's organizer.
The Mazda Sustainability Report, Mazda's annual report on its environmental and social contribution activities, is published for the general public in four formats (booklet*, PDF, online as part of the Mazda Global Website, and e-book) as part of Mazda's active information disclosure efforts. Aside from the Sustainability Report, information on Mazda's latest environmental technology, updates on the Company's latest social contribution efforts, and other information is made available on the Mazda Global Website. The Company also discloses its latest information via Social Media.
Mazda Global Website
To raise environmental awareness among its employees, Mazda conducted a wide range of activities in FY March 2014 including the following.
In order to raise employees' environmental consciousness and encourage them to take better care of their health, employees who walk two kilometers or more as part of their daily commute to work are rewarded with an addition of ¥1,500 per month to their commuting allowance.
Efforts to reduce lighting in Mazda offices and plants during lunch breaks to half the normal levels have continuously been promoted.
Mazda and its domestic Group companies participated in the Light-Down Campaign promoted by Ministry of the Environment, saving about 50,000 kWh of electricity, equivalent to around 23 tons of CO2 emissions (From 8 p.m. to 10 p.m., estimated figures).
- Mazda Motor Corporation shut off lighting of its signboards and indoor lighting every night from the summer solstice in June to Tanabata, the Star Festival (July 7) (six sites).
- Company-wise, 380 production/business sites of 20 Mazda Group companies participated in the campaign (On the summer solstice and Tanabata).
The Company also encouraged the employees to privately participate in the campaign, and a total of around 31,000 employees and family members of Mazda and its Group companies in Japan turned off their lights from 8 p.m. to 10 p.m. on both the summer solstice and Tanabata.
Participating in Earth Hour 2014 promoted by the WWF (World Wide Fund for Nature), a total of 46 Mazda Group companies in Japan, including Mazda Motor Corporation, and 693 production / business sites (223 sites of 26 companies in the previous year) shut off lighting for signboards, etc. at their facilities for one hour from 8:30 p.m. on Saturday, March 29, 2014.
Companies that participated in Earth Hour 2014
- Mazda Motor Corporation
- Mazda Engineering & Technology Co., Ltd.
- Mazda Ace Co., Ltd.
- Mazda Logistics Co., Ltd.
- Mazda Processing Chugoku Co., Ltd.
- Kurashiki Kako Co., Ltd.
- Yoshiwa Kogyo Co., Ltd.
- Toyo Advanced Technologies Co., Ltd.
- Japan Climate Systems Corporation
- Mazda Parts Co., Ltd.
- Mazda Parts Sales Hiroshima Co., Ltd.
- Mazda Parts Sales Nishi-Kyushu Co., Ltd.
- Mazda Chuhan Co., Ltd.
- Hokkaido Mazda Sales Co., Ltd.
- Hakodate Mazda Co., Ltd.
- Iwate Mazda Sales Co., Ltd.
- Aomori Mazda Motor Corporation
- Mazda Enfini Aomori Corporation
- Tohoku Mazda Co., Ltd.
- Fukushima Mazda Co., Ltd.
- Koushin Mazda Co., Ltd.
- Kanto Mazda Co., Ltd.
- Mazda Odawara Co., Ltd.
- Shizuoka Mazda Co., Ltd.
- Tokai Mazda Sales Co., Ltd.
- Hokuriku Mazda Co., Ltd.
- Keiji Mazda Co., Ltd.
- Mazda Enfini Marusen Corporation
- Kobe Mazda Co., Ltd.
- Okayama Mazda Co., Ltd.
- Tottori Mazda Co., Ltd.
- Nishi-Shikoku Mazda Co., Ltd.
- Hiroshima Mazda Co., Ltd.
- Enfini Hiroshima Co., Ltd.
- Yamaguchi Mazda Co., Ltd.
- Minami-Kyushu Mazda Co., Ltd.
- Kyushu Mazda Co., Ltd.
- Saga Mazda Co., Ltd.
- Okinawa Mazda Sales Co., Ltd.
- Toyukai Cooperative Union
- Niitech Co., Ltd.
- Ondo Corporation
- Maps Co., Ltd.
- Toho Industrial Co., Ltd.
- Shimane Mazda Ltd.
- Yonago Mazda Co., Ltd.
The president transmitted messages to the entire Company during Environment Month (June), emphasizing the importance of thinking about and taking action for the environment.
To encourage every employee to think about and take action for the environment, educational programs regarding general environmental issues, Mazda's environmental initiatives, and environmental conservation activities in the workplace have been implemented, in conjunction with basic education on ISO 14001.
|Eco & Safety Kobe Car Life Festa 2013*||Ministry of the Environment, Kobe City, Japan Automobile Federation (JAF)||May 18, 19, 2013||Meriken Park (Hyogo)||General||<Exhibit> Atenza, CX-5, SKYACTIV TECHNOLOGY panels <Test-ride> CX-5|
|Automotive Engineering Exposition 2013||Society of Automotive Engineers of Japan||May 22-24, 2013||Pacifico Yokohama (Kanagawa)||General People related to the auto industry||<Exhibit> Atenza, SKYACTIV engine cutaway model, SKYACTIV TECHNOLOGY panels|
|Eco Life Fair 2013*||Ministry of the Environment||June 1, 2, 2013||Yoyogi Park (Tokyo)||General||<Exhibit> Atenza, SKYACTIV TECHNOLOGY panels|
|Hiroshima Environment Day||Hiroshima Prefecture||June 2, 2013||Hiroshima prefectural government's office forecourt (Hiroshima)||General||<Exhibit> Demio EV, Atenza|
|"How Far Does a Dragonfly Fly?" project||Yokohama Environmental City Building Collaborative Project||July 29-31, 2013||Proving ground for Clean Diesel Promotion Association member companies (Tochigi)||General||Conducted surveys on dragonflies by catching dragonflies in green spaces or ponds of the Company premises and tracking their species, conditions of arrival, and travel between survey points.|
|Kankyo Hiroba Sapporo*||Sapporo City Environmental Bureau||August 2-4, 2013||Axes Sapporo (Hokkaido)||General||<Exhibit> CX-5, SKYACTIV TECHNOLOGY panels
<Test ride> Atenza
|Symposium commemorating the foundation of the Clean Diesel Promotion Association*||Clean Diesel Promotion Association||September 28, 29, 2013||Mazda R&D Center Yokohama (Kanagawa)||General||<Exhibit> SKYACTIV TECHNOLOGY panels
<Text-ride> CX-5, Atenza
|Tech biZ Expo2013*||Nagoya International Trade Fair Commission||October 9-11, 2013||Yamaguchi Kirara Expo Memorial Park (Yamaguchi)||General||<Exhibit> CX-5, SKYACTIV TECHNOLOGY panels
|Yamaguchi Iki-Iki Eco-Fair||Yamaguchi Iki-Iki Eco-Fair Executive Committee||October 19, 20, 2013||Axes Sapporo (Hokkaido)||General||<Exhibit> Atenza|
|Kitakyushu Eco-Life Stage*||Kitakyushu Eco-Life Stage Executive Committee||October 19, 20, 2013||Hiroshima Industrial Hall (Hiroshima)||General||<Exhibit> CX-5, Atenza, SKYACTIV TECHNOLOGY panels
<Text-ride> CX-5, Atenza
|Eco Innovation Messe 2013 in Hiroshima||Executive Committee of Eco Innovation Messe 2013 in Hiroshima, Hiroshima Prefecture, Hiroshima City, etc.||November 22, 23, 2013||Proving ground for Clean Diesel Promotion Association member companies (Tochigi)||General||<Exhibit> Axela, SKYACTIV TECHNOLOGY panels, MAZDA CONNECT*2 demo model
<Stage> Environmental education quiz show (for children)
<Keynote speech> "SKYACTIV and Its Development Background" (Seita Kanai, Mazda's Representative Director and Vice Chairman of the Board)
<Tour> Mazda Museum
|Eco-Products 2013||Japan Environmental Management Association for Industry, Nikkei Inc.||December 12-14, 2013||Port Messe Nagoya (Aichi)||Elementary school students, general||<Exhibit> Axela, SKYACTIV engine cutaway model, Soul Red Premium Metallic paint cutaway model, panels (SKYACTIV TECHNOLOGY/Soul Red Premium Metallic paint system/MAZDA CONNECT*2/ITS technology/history of Mazda's environmental technology/forest preservation)
<Test ride> Atenza, Axela
<Stage> "TAKUMINURI: The Development of Soul Red Premium Metallic," environmental education quiz show (for children)
|ENEX 2014||The Energy Conservation Center, Japan||January 29-31, 2014||Tokyo Big Sight (Tokyo)||General||<Exhibit> Atenza, Axela, Soul Red Premium Metallic paint cutaway model, panels (SKYACTIV TECHNOLOGY/Aqua-tech paint system)
<Presentation> SKYACTIV TECHNOLOGY, Aqua-tech paint system
|Monodzukuri Exhibition||Ministry of Economy, Trade and Industr||March 19 - April 6, 2014||National Museum of Nature and Science (Tokyo)||General||<Exhibit> Axela, SKYACTIV engine cutaway model, SKYACTIV-Drive cutaway model, SKYACTIV-CHASSIS model, SKYACTIV TECHNOLOGY panels|
- *Participated as a member of the Clean Diesel Promotion Association.