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Corporate Social Responsibility

Environmental Initiatives

Development: Vehicle Weight Reduction

Efforts to meet consumer needs-such as passenger safety features, enhanced clean functions and reduced environmental impact-tend to increase vehicle weight. However, Mazda is continuing with efforts to reduce vehicle weight with the objective of improving the vehicle's basic functions of driving, cornering and braking, and of improving fuel efficiency.

Vehicle Weight Reduction

New Mazda2 Lightened by Approximately 100 Kilograms

Increases in vehicle weight negatively affect a vehicle's basic functions, and is not aligned with Mazda's commitment to building "Zoom-Zoom" cars that emphasize "the emotion of motion." This also adversely impacts fuel efficiency. Mazda therefore works to reduce vehicle weight in a variety of ways.

For the release of the all-new Mazda2 (Demio) in July 2007, we made every effort to reduce weight in all components. By employing advanced weight reduction technologies and optimizing each section of the vehicle, we succeeded in reducing the weight of the Mazda2 by approximately 100 kilograms, compared with previous models, while at the same time enhancing safety performance.

The new Mazda6 (Atenza) has an increased body size, but the usage of a body construction with high weight efficiency enabled us to retain high rigidity, yet keep weight increases to a minimum.

  • Major Weight Reductions on the All-New Demio

Major Weight Reductions on the All-New Demio

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