The Company launched the Mazda Green Plan 2010, its environmental mid-term plan, during FY2006 to advance its Environmental Action Promotion Plan, which aims to reduce the environmental impact of various corporate activities. This plan outlines five target categories and objectives and paves the way toward attaining these goals.
| FY2010 Targets | FY2006 Targets | FY2006 Results | FY2007 Targets |
|---|
1. Creation of environmentally sound technologies and products
| Scope/Initiative 1: Cleaner exhaust emissions | |||
| JapanAchieve the SU-LEV ( |
Expand launch of SU-LEVs ( |
Achieved SU-LEVs ( |
Expand launch of SU-LEVs. ( |
| United StatesPromote introduction of low-emission vehicles that meet Tier2/LEV2 regulations. | All vehicles to conform to Tier2/LEV2 regulations. | All vehicles conformed to Tier2/LEV2 regulations. | Continue conforming to Tier2/LEV2 regulations. |
| EuropeDevelop and launch next-generation clean diesel vehicles. | Promote development of diesel vehicles with enhanced clean functions. | New diesel engines under development. | Promote development of diesel vehicles with enhanced clean functions. |
| Scope/Initiative 2: Improved fuel economy | |||
| JapanContinue to meet the fuel efficiency standards for 2010 for all weight classes of passenger vehicles and promote further improvements in fuel economy for the Japanese market. | Achieve the 2010 fuel efficiency standards for all weight classes of passenger vehicles. | The 2010 fuel efficiency standards were achieved for all passenger vehicles except for the 1.5-ton passenger vehicle class. | Achieve the 2010 fuel efficiency standards for all weight classes of passenger vehicles. |
| United StatesContinue to meet the Corporate Average Fuel Economy (CAFE) regulations, which are expected to become stricter in the future. | Continue to meet CAFE regulations | CAFE regulations achieved. | Continue to meet CAFE regulations. |
| EuropePromote reduction of the corporate average CO2 emissions. | Reduce corporate average generation. | Reduced CO2 emissions through such methods as introducing minor changes on the Mazda3. | Further reduction of corporate average CO2 emissions. |
| Scope/Initiative 3: Minimizing Vehicle Weight | |||
| Achieve Mazda's target vehicle weight. | Promote Minimizing Vehicle Weight. | By optimizing the body structure of the new Demio and using high tensile steel, among other measures, achieved average 100kg weight reduction from previous models. | Further promote Minimizing Vehicle Weight. |
| Scope/Initiative 4: Vehicle noise reduction | |||
| Meet Mazda's voluntary standards for noise reduction, which are stricter than the latest noise regulations. | Continue to promote Mazda's voluntary standards on all vehicles. | The vehicle noise reduction level for all vehicles, such as the new CX-7, met Mazda's voluntary standard figures. | Continue to meet the voluntary standards for all vehicles. |
| Scope/Initiative 5: Development of alternative fuel vehicles | |||
| Develop and introduce more vehicles equipped with the hydrogen rotary engine. | Expand the launch of hydrogen rotary engine vehicles on the market. | Leased 5 of the RX-8 Hydrogen RE cars (total 7 vehicles leased) | Continue development of the Premacy Hydrogen RE Hybrid |
| Continued hybrid vehicle development. | Continued hybrid vehicle development. |
• Provided 26 Tribute Hybrid vehicles to firefighting organizations in the United States (cumulative total: 36 vehicles). • Displayed the new Tribute Hybrid as a reference exhibit in the January 2007 North American International Auto Show. |
Continue hybrid vehicle development |
| Promote development of alternative fuel technologies for biomass fuels and synthetic fuels. | Promote development of alternative fuel technologies. | Launched vehicles compatible with B5 and E10 fuels | Continue development of E85. |
| Scope/Initiative 6: Reduce the use of environmental substances of concern | |||
| Eliminate hexavalent chromium. | Eliminate at 2006 year-end. | Eliminated in February 2007 | Maintain complete elimination. |
| Eliminate lead, mercury and cadmium, except for exempt parts*1 | Eliminated, except for exempt parts. | Eliminated, except for exempt parts. | Maintain elimination, except for exempt parts. |
| Reduce the amount of refrigerants used in car air conditioners: reduce the use of hydro fluorocarbons (HFCs) by 20% or more from the FY1995 level. | Reduce the amount of HFCs by 10% or more, compared with the FY1995 level. | Achieved reductions in the new Demio and other models. | Reduce the amount of HFCs by 10% or more compared with the FY1995 level. |
| CFC alternatives: Promote development and application of new alternative air-conditioner refrigerants less harmful than CFCs, such as HFC134a. | Promote development of new environmentally friendly air-conditioner refrigerants. | Promoting development of new environmentally friendly air-conditioner refrigerants. | Further promote development of new environmentally friendly air-conditioner refrigerants. |
| Scope/Initiative 7: Reduce amount of volatile organic compounds (VOCs) in vehicle cabin space | |||
| Conform with the indoor aerial concentration guideline values stipulated by the Japan Ministry of Health, Labour and Welfare in all all-new models. | Establish VOC reduction technologies that meet the indoor aerial concentration guideline values stipulated by the Japan Ministry of Health, Labour and Welfare (voluntary targets by the Japan Automobile Manufacturers Association, Inc.). | Developed VOC reduction technologies in the new Demio that meet the stipulated values. | Expand VOC reduction technologies to other vehicles. |
| Scope/Initiative 8: End-of-life vehicle recycling (at the development stage) | |||
| Promote the development of bioplastics that have sufficient quality, strength and heat resistance to be used for interior parts. | Develop basic technologies for bioplastic materials. | Developed technologies for use in the Premacy Hydrogen RE Hybrid. | Promote the application of the technologies of the Premacy Hydrogen RE Hybrid. |
| Develop state-of-the-art bumper recycling technology and to use recycled materials for new vehicle parts. | Expand application of proprietary bumper-to-bumper recycling technology. | Greatly expanded use of recycled materials on new models. | Further promote the development of bumper-to-bumper recycling technology. |
| Create new vehicles that are easy to disassemble and recycle. | Promote the development of plastic and other parts that are easy to disassemble and recycle. | New CX-7 and other models achieved a recyclability ratio of 90% or more.*2 | Further promote the development of plastic and other parts easy to disassemble and recycle. |
*1 Exempt parts: Lead solder, batteries and free-cutting steels using lead; liquid-crystal displays, discharge headlamps and other parts that use mercury
*2 Calculated based on the Japan Automobile Manufacturers Association's Guidelines on the Definition and Calculation of Recyclability Ratios in New Models (1998)
2. Corporate activities to conserving resources and energy
| Scope/Initiative 9: Reduction of waste substances | |||
| Eradicate all landfill waste from domestic production operations. | Reduce direct landfill waste to 0.4% or less (300 tons/year) of FY1990's figure. | Direct landfill waste was reduced to less than 0.3% (232 tons/year) of FY1990's figure. | Reduce direct landfill waste to 0.3% or less (200 tons/year) of FY1990's figure. |
| Reduce the consumption of packaging and wrapping materials by 30% from the FY1999 level. | Reduce the consumption of packaging and wrapping materials by 23.3% from the FY1999 level. | Reduced the consumption of packaging and wrapping materials by 26.2.% from the FY1999 level. | Reduce the consumption of packaging and wrapping materials by 27.9% from the FY1999 level. |
| Scope/Initiative 10: Prevention of global warming | |||
| Cut domestic production operations' CO2 emissions by 10% compared with FY1990. | Cut domestic production operations' CO2 emissions by 8% compared to FY1990. | Achieved 21.6% CO2 emissions cut compared to FY1990. | Reduce emissions 9%, compared to 1990 levels. |
| Cut logistics operations' CO2 emissions by 15% compared with FY1999. | Cut logistics operations' CO2 emissions by 14% compared with FY1999. | Achieved 14% CO2 emissions cut from logistics operations compared to FY1999. | Cut logistics operations' CO2 emissions by 15% compared with FY1999. |
| Scope/Initiative 11: Vehicle recycling promotion | |||
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Achieve 2015 regulation values ahead of time. Promote further increases in the ASR recycling ratio (the total vehicle recycling ratio |
ASR recycling ratio: 70%; Total vehicle recycling ratio: 95%. | ASR recycling ratio of 70%; total vehicle recycling ratio of 95% achieved. | Maintain vigorous efforts to achieve stable ratios of 70% and 95% respectively in ASR and total vehicle recycling. |
| Collect more waste bumpers from Mazda dealerships in Japan. | Collect 60,000 or more. | Collected 56,851. | Collect 66,000 or more |
3. Corporate activities in pursuit of a clean environment
| Scope/Initiative 12: Reduce VOC emissions | |||
| Reduce VOC emissions to 30 g/m2 of coated surfaces. | Reduce VOC emissions to 34.0 g/m2 of coated surfaces. | VOC emissions were reduced to 32.7 g/m2 of coated surfaces. | Reduced VOC emissions to 32.7 g/m2 of coated surfaces. |
4. Working with others in our business activities to create a better environment
| Scope/Initiative 13: Promotion of cooperative activities with suppliers | |||
| Promote the creation of environmental management systems (EMS) at suppliers; maintain and improve EMS for suppliers. |
• Encourage major suppliers to construct environmental management systems (target 100%). • Expand these efforts to include local secondary suppliers. |
• 100% establishment of EMS at suppliers • 71% of local automotive-related suppliers who are members of business associations have established EMS. |
• Encourage major suppliers to construct environmental management systems (target 100%). • Expand these efforts to include local secondary suppliers. |
| Scope/Initiative 14: Promotion of environmental protection activities by dealerships | |||
| Create EMS in consolidated dealers (18 companies) from 2007; progressively extend to other Mazda and Mazda Infiniti dealerships. | Expand MECA21 to all dealerships; start test introduction targeting EMS construction at Mazda and Mazda Infiniti dealers. | Completed expansion of MECA21 to all dealerships. | Continue voluntary improvement measures in accordance with MECA21. Establish EMS in dealerships. |
| Scope/Initiative 15: Promotion of environmental protection activities with parts dealers | |||
| Introduce Mazda EMS at Mazda parts dealers (13 companies). | Draft EMS manuals at the five pilot companies; aim for one EMS model parts dealer to gain certification. | Started drafting EMS manuals at 2 pilot companies | Obtain initial certification at two pilot companies; begin drafting and implementing EMS manual in three pilot companies. |
| Scope/Initiative 16: Promotion of environmental education activities | |||
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• Vigorously disseminate environmental information to raise employees' environmental awareness. • Host and positively participate in environmental events. • Hold environmental events involving other Group companies |
• Promote Team Minus 6% activities. • President's Message at environment month. • Produce and distribute Stop Idling sticker. |
• Thorough "Cool-Biz" Policy • President message • In-house campaign to design and distribute "Idling Stop" sticker • Stop Idling' publicity boards placed at car parks(Yokohama) |
• President's Message • Environmental lectures • Announce conference on environmental case-studies. • Eco Ekiden (race to prevent global warming). |
5. Creating a better environment in cooperation with local communities and society
| Scope/Initiative 17: Promotion of communications with society as a whole | |||
| Host and positively participate in environmental events. | Host and positively participate in environmental events. |
• Held environmental exhibition at Mazda Museum • Established permanent environmental exhibit corner • Exhibited at the EcoCar World and the Hiroshima 'Stop Global Warming Fair'. • Renewed official WEB site |
• Display panels on environmental initiatives at major facilities in Japan. • Host and positively participate in environmental events. |
| Scope/Initiative 18: Promotion of social contribution activities | |||
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• Participate actively in voluntary neighborhood clean-up activities. • Dispatch lecturers for environmental education. |
• A total of 3,141 volunteers took part in neighborhood clean-up activities. • Dispatched lecturers for environmental education. |
• Participate actively in voluntary neighborhood clean-up activities. • Dispatch lecturers for environmental education. |


