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Corporate Social Responsibility

Environmental Initiatives

Environmental Management: Environmental Education and Communication

Mazda carries out education regarding environmental conservation for employees at every level, and has implemented internal development opportunities such as Environment Month to foster environmental awareness among Group employees. Mazda is also ensuring communications to stakeholders both within and outside the Company so that they fully understand our environmental initiatives.

Environmental Education

Education Implemented Companywide

As part of our EMS, we are implementing companywide environmental education for new employees, including those entering the Company mid-career, to those in management. We are providing ongoing environmental education to employees in every operational department, and are striving to be thoroughly aware of the environment and to cultivate an understanding of the EMS.

Moreover, we encourage and support our employees in attaining public qualifications related to the environment.

  • Environmental Education System

chart: Environmental Education System

  • Environmental training participants
  FY2003 FY2004 FY2005 FY2006 FY2007
Administrators 87 125 110 80 81
Assistant managers 287 288 270 258 187
Foremen 64 45 50 81 77
New employees 381 378 769 677 1005

Note: training for general employees is also carried out in each department.

Internal training

Mazda posts educational notices via its intranet, and issues reports in the in-house magazine to foster environmental awareness among all Group employees.


Suggesting ideas to improve the environment

Since FY2006, we have been soliciting ideas to improve our environmental preservation activities and emphasize environmental awareness among all employees.

We asked for ideas on activities that ranged broadly from individual to large-scale activities. Although a rather straight-forward exercise, it helped raise environmental awareness, so we plan to continue it. In FY2006, we solicited 817 ideas, and this figure grew to 1,186 in FY2007, illustrating the increasing scope of these activities.

Environment Month

FY2007's Environment Month saw us introduce the Eco Ekiden. These activities call on all employees to participate in initiatives for the Team Minus 6% Campaign.

Every week, one of a total of six initiatives is introduced in turn on the Intranet, and this has been dubbed Eco Ekiden. These programs encourage participation by employees, and contribute to increasing their environmental awareness.

Additionally, we have used announcements of case studies about environmental initiatives to communicate anew to employees those initiatives that are being undertaken by Mazda, such as the development of bioplastics, and the continuing improvements in transportation efficiency.

Panels about environmental initiatives

Panels about environmental initiatives

FY2007 Environment Month Events

  1. Broadcast of President's Message
  2. Display of panels about environmental initiatives
  3. Promotion of Cool Biz (lightweight summer attire)
  4. Eco Ekiden
  5. Environmental lectures
  6. Announcements of case studies about environmental initiatives

Communication to Stakeholders Outside the Company

Communication to Stakeholders Outside the Company

Exhibition at Eco Car World 2007

Exhibition at Eco Car World 2007

Mazda is also ensuring proactive communications to stakeholders outside the company in order that they fully understand our environmental initiatives.


  • FY2007 Participation in Major Environmental Events
Date Event name Host
4/22 Miraikan Small Backpack Meeting Ministry of Economy, Trade and Industry's "Japan Hydrogen & Fuel Cell Demonstration Project" (JHFC)
5/17-18 u-Japan Festival in Hiroshima Chugoku Bureau of Telecommunications, others
5/23-25 Automotive Engineering Exposition Society of Automotive Engineers of Japan, Inc.
5/27 Metropolitan Expressway Eco Road exhibition and test drives JHFC
6/2-3 Eco Car World 2007 Ministry of the Environment, city of Yokohama, others
6/2-3 Rotary Engine 40-Year Anniversary Event Mazda Motor Corporation
8/23 Opening ceremony for hydrogen filling stations in Osaka JHFC
9/25-10/2 Chugoku Region Hydrogen Campaign Chugoku Bureau of Economy, Trade and Industry
10/20-21 Yamaguchi Iki-Iki Eco-Fair Yamaguchi Rich Lifestyle Promotion Council
12/1 Stop Global Warming Fair Hiroshima City, Hiroshima City Global Warming Regional Committee

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