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Corporate Social Responsibility

With Our Customers

Increasing Customer Satisfaction

Mazda considers raising customer satisfaction to be a cornerstone of its corporate activities and always welcomes our customers' opinions and suggestions.

Four Initiatives to Increase Customer Satisfaction

  1. Getting Repairs Right the First Time
    If a problem occurs, we will try to fix the problem properly in a single visit to a repair shop.
  2. Improving Product Quality
    We will make rapid improvements in the quality of our products by collecting, analyzing and reporting quality issues to the market in a timely manner.
  3. Improving Overall Customer Satisfaction
    We will achieve a top level of customer satisfaction in the automotive industry throughout the production, delivery and replacement cycle (sales, service, parts and distribution).
  4. Creating Appealing Products
    We will build products under the "Zoom-Zoom" concept that enriches the lifestyle of our customers.

Fully Attentive to What Our Customers Say

At Mazda, we listen closely to our customers because we believe this is the foundation for building better products. To this end, we opened the Mazda Call Center in February 1984 to provide a point of contact within Japan for inquiries, consultations, product and feature requests, and complaints and other opinions. At present, a staff of 50 responds to customers via our toll-free number and website. Our Customer Consultation Department is dedicated to directly receiving customer opinions and complaints. Mazda sends this valuable information to the product development, sales and service departments on a daily basis, imbuing the office with a vital role in further raising customer satisfaction.

Customers submitted some 75,000 messages to the Mazda Call Center in fiscal 2007.

  • Organizational Structure for Improving Customer Service

Figure: Organizational Structure for Improving Customer Service


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