Commitment to Our Business Partners

Training System of the Marketing Development & Training Department

figure : Training System of the Marketing Development & Training Department
Training on Special Issues
Training course Target Timing
Introductory training on new customer reception and sales discussions All outlet managers and sales staff Upon request
Follow-up training on new models All outlet managers and sales staff When new models are introduced
Program Content Remarks
(Training for senior management)Mazda Summit Senior managers share their knowledge in a seminar format, gaining tips on the management mindset, management methods and solving management issues. Held twice a year
Attendance in FY2008: 74
(Training for directors of dealerships)Training for newly appointed directors Sharpens the management mindset of newly appointed directors of dealerships. Attendance in FY2008: 0
(Training for outlet managers) Basic training for newly appointed outlet managers Teaches outlet managers the minimum required basic knowledge. Held in Hiroshima, Yokohama and Kumamoto
Attendance in FY2008: 44
(Training for outlet managers)Coaching training Developing coaching skills for bringing out independent thinking in subordinates Attendance in FY2008: 0
(Training for outlet managers and other managers) "The 7 Habits of Highly Effective People" training program Understanding the need to adapt perspectives and approaches in response to business environment changes Attendance in FY2008: 27
(Training for outlet managers)Outlet self-supporting training Raising financial awareness of outlet managers to improve the profitability of outlets Attendance in FY2008: 147
(Training for outlet managers)Improving productivity for outlet managers Used-vehicle management training Participants learn methods of improving the productivity of used vehicles by improving margins, customer traffic, contract closing ratio and customer net sales, and ways to implement them according to an action plan. Dispatch of lecturers to dealerships
Attendance in FY2008: 73
(Training for outlet managers)Productivity improvement for outlet managers Training in service management (1 day) Gaining the correct understanding of the role required of the outlet' s service sector, and management methods to improve the overall profitability of the outlet Dispatch of lecturers to dealerships
Attendance in FY2008: 79(including 1-day courses)
(Training for outlet managers)Productivity improvement for outlet managers Insurance management training Insurance management regarding acquisition of insurance in the operation of new-vehicle outlets is taught to outlet managers. Dispatch of lecturers to dealerships
Attendance in FY2008: 10
(Training for outlet and service managers)Dale Carnegie Training Developing an enthusiastic attitude and strengthening communication and interpersonal skills For outlet and service managers
Attendance in FY2008: 17
(Training for sales staff) Training for new sales staff, part 1 Training in basic approach to sales activities and in practical sales skills Held in Hiroshima in April
Attendance in FY2008: 110
(Training for sales staff) Training for new sales staff, part 2 Practical training in the basic skills needed for sales discussions and follow-ups Held in 3 locations nationwide in July
Attendance in FY2008: 53
(Training for sales staff) Training for new sales staff, part 3 Participants come to understand all of the basic steps required in sales activities. Skills and awareness are improved in preparation for full-scale sales activities. Held in Hiroshima, Osaka and Tokyo in October
Attendance in FY2008: 24
(Training for sales staff)Training for mid-career hires and transferees Sales knowledge and skills required for maximizing the effectiveness of mid-career hires and transferees Held in Hiroshima and Tokyo
Attendance in FY2008: 36
(Training for sales staff)Training for 2nd-year sales staff Training for staff in their second year since joining the company. Participants learn customer-oriented sales techniques. Held in Hiroshima, Tokyo and Nagano in June
Attendance in FY2008: 35
(Training for sales staff)Training for 3rd-year sales staff Training for staff in their third year since joining the company as well as younger staff. Participants learn the right mindset to stand on their own feet as sales staff. Held in Hiroshima, Osaka, Tokyo and Nagano in June
Attendance in FY2008: 52
(Training for all staff)Training in customer reception etiquette Participants learn to treat customers with the courtesy they expect. Held as required
Attendance in FY2008: 82
(Training for outlet managers, sales staff)Introductory training on new customer reception and sales discussions Participants reexamine their knowledge about sales and study sales methods that put unique computer systems to effective use. For outlet managers and sales staff nationwide
Attendance in FY2008: 0

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