At its R&D centers in North America, Japan, Europe and China, Mazda gathers information about markets and customers around the globe. Through local testing, Mazda develops products and services to suit its customers' wide-ranging needs.
A team composed of female members from various departments both in Japan and overseas conducts research from a woman's point of view on car-related products that are convenient for themselves to use.
Axela/Mazda3
- A modified rear bumper design that helps to prevent soiling of clothing and improve rear access (Europe, Japan)
- Enhanced MID (Mazda Information Display) content
- Improved visualization of i-stop operating status (energy flow)
- Display of causes when i-stop does not operate (warning)
- Display of driving performance evaluation results and advice (i-DM score, advice) (only in models equipped with SKYACTIV TECHNOLOGY)
- Display of EcoDrive support information (changes in fuel economy values)
Believing that the development of vehicles serving people with specific needs is essential to a more open and accessible automotive society, Mazda produces a wide range of vehicle types, as described below.
Passenger vehicles:
Mazda has developed special accessory parts in response to the diversifying, highly personalized needs and preferences of customers. These accessories are released at the same time as new models.
Commercial and specially equipped vehicles:
To respond to the diversifying needs of modern businesses, Mazda E&T is applying Mazda vehicle mass-production technology to produce the TESMA line of high-quality specially equipped vehicles. The Company also adapts the Bongo Van and Titan Truck for use as dry van trucks, refrigerator and freezer trucks, etc.
Instructional vehicles:
Mazda offers instructional vehicles that are user-friendly and comfortable for both driving students and instructors.
In 1995, Mazda became the first Japanese automaker to launch a vehicle (the Carol i) that featured a ramp for wheelchair access, which was developed with top priority "placed on ease of use and comfort for both givers and receivers of care." The Company has expanded the i-Series lineup as outlined below.
Vehicles with a lift-up passenger seat: MPV, Biante, Premacy
Vehicles with a powered lift-up passenger seat that elevates and rotates
Vehicles with a lift-up second row passenger seat: MPV, Biante
Vehicles with a second row passenger seat on the left side that elevates and rotates
Auto-step vehicles: MPV, Biante
Vehicles enabling easy entry and exit from the rear
Wheelchair-ramp-equipped vehicle: AZ-Wagon I
Vehicle with a ramp that enables people in wheelchairs to get in and out of the vehicle while remaining in their wheelchairs
In FY2010, Mazda exhibited at the International Home Care & Rehabilitation Exhibition in Osaka (April), Nagoya (May), and Tokyo (September–October). The Company takes advantage of such events to listen to customer feedback in order to apply it to further product development.
The Mazda Official Website features a Web Tuning Factory site, which enables customers to specify whatever combination of options they may desire for a vehicle and purchase it online. As of July 2011, models available numbered 23, including special editions and compact cars.
The website also enables customers to do the following:
- Request detailed estimates
- Make appointments for talks or consultations at Mazda dealerships
- Dealer search service helps customers to find their nearest Mazda dealership
- The "Simple estimate" service enables customers to create estimates easily at time of purchase
