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CSR Initiatives

Commitment to Customers

Boosting Customer Satisfaction

Mazda develops better products and provides an ownership experience that exceeds customer expectations.

Efforts for Brand Value Enfaucement

By improving the five categories of Mazda Quality, Mazda will further advance the efforts it has made to improve quality and continue to present Mazda-unique value to customers, with a view to enhancing its brand value.


We love cars. We strive to ensure that customers live fruitful lives complimented by owning cars. Based on such a concept, in our vision of the future, we see cars, the earth and society existing in harmony. We will continue to overcome obstacles with unique and original inspiration.

  1. Bring joy to our customers through the ownership of their vehicles.
  2. Provide cars to more and more customers that are in harmony with the earth and society.
  3. Embrace challenges and through our ingenuity master the "Doh" (the Japanese concept of "the Way" or "the Path").
Customer Satisfaction

5 Categories of Mazda Quality

"Quality of All Things Offered Outside the Company"
Vehicles, Parts, Sales activities, Repair/Maintenance, Document, Web-site, etc
"Quality of Work"
Procedure of work, Quality of product, etc
"Quality of Management"
Operational control, Resource control, Accuracy of decision and correctness of timing, etc
"Quality of Work Environment"
Work climate, Environment of workplace, etc.
"Quality of Behavior"
Philosophy, Mind, Value, Behavior, etc

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