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CSR Initiatives

Mazda CSR

Stakeholder Engagement


Approach to Stakeholder Engagement

To ensure communication with its respective stakeholders, Mazda has established frequency targets regarding opportunities for key dialogue and information disclosure, and has implemented stakeholder engagement initiatives. The results are reported to relevant departments or committees and used for improving our daily business activities.

In addition to the initiatives for each stakeholder category shown in the above table, Mazda always provides all stakeholders with opportunities for information disclosure and dialogue via its website and this Sustainability Report. The results of key communication with stakeholders are fed back to the respective stakeholders and disclosed in the Sustainability Report.

Key Stakeholder Relationships and Disclosure Channels in the Mazda Group's CSR Initiatives
Key stakeholders Mazda Group's key responsibilities and issues Opportunities for key dialogue and information disclosure (frequency)
Customers
  • Improving customer satisfaction
  • Providing safe, reliable and attractive products and services
  • Appropriate disclosure and explanation of information regarding products, services and technical terms
  • Providing customer support in a timely and appropriate manner
  • Appropriate management of customer information
  • Day-to-day sales activities (always)
  • Establishment of call centers (always)
  • Mazda Official / Global website (always)
  • Customer satisfaction surveys (as needed)
  • Holding events (as needed)
Shareholders and investors
  • Timely and appropriate information disclosure
  • Maximizing corporate value
  • Strict exercise of voting rights (at the general meeting of shareholders)
  • Active investor relations activities
  • Website for shareholders and investors (always)
  • Quarterly presentation of financial results (four times a year)
  • Publication of shareholder communication materials (twice a year)
  • Holding general meetings (once a year)
  • Publication of the Annual Report (once a year)
  • Presentations to investors (as needed)
  • Plant tours for shareholders and investors (as needed)
Business partners

Suppliers

Domestic dealerships

Overseas distributors

  • Fair and equitable trading
  • Open and transparent business opportunities
  • Support for requests for collaboration on CSR implementation
  • Appropriate disclosure and sharing of information
  • Day-to-day purchasing activities (always)
  • Hotlines linking Mazda with dealerships (always)
  • Supplier communication meetings (once a month)
  • Conferences with representatives of dealerships (twice a year)
  • Conferences with supplier executives (once a year)
  • Commendation of outstanding suppliers and dealerships (once a year, respectively)
Employees
  • Respect for human rights
  • Choice and self-accomplishment
  • Promoting a healthy work-life balance
  • Optimum matching of people, work and placement
  • Promotion and improvement of employee health and safety
  • Promotion of diversity
  • Mutual understanding and trust between labor and management
  • Career meetings (four times a year)
  • Labor-Management Council (three times a year)
  • Direct communication with senior management (MBLD) (as needed)
  • Employee Awareness Survey (as needed)
  • Career Challenge System (in-house recruitment and "Free Agent") (as needed)
  • Group and optional training (as needed)
  • Lectures (as needed)
Global society and local communities

Government and administrative agencies

NGOs/NPOs

Experts and specialists

  • Respect for local cultures and customs
  • Prevention of workplace accidents and disasters
  • Activities contributing to local communities
  • Disaster-relief activities in regions in which Mazda does business
  • Compliance with laws and regulations
  • Payment of taxes
  • Cooperation with government policies
  • Cooperative work and support in search of solutions to global social issues
  • Cooperative work in activities contributing to local communities
  • Foundation activities
  • Opening to the public of the Mazda Museum and plant tours (always)
  • Publication of securities reports (once a year)
  • Execution of social contribution activities and participation in volunteer activities (as needed)
  • Dialogue through economic and industry organizations (as needed)
  • Response to hearings, information disclosure, etc. (as needed)
  • Dialogue and support through cooperation (as needed)
Next generation people
  • Consideration for the environment
  • Energy-/ global-warming-related issues
  • Promoting resource recycling
  • Cleaner emissions
  • Environmental management
  • Setting targets and reporting the results under Mazda Green Plan 2020, mid-term environmental plan (once a year)
  • Holding environmental communication events (as needed)
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