To create new value, excite and delight our customers through
the best automotive products and services.
With passion, pride and speed, we actively communicate
with our customers to deliver insightful automotive
products and services that exceed their expectations
We value integrity, customer focus, creativity, and efficient
and nimble action, and respect highly motivated people
and team spirit. We positively support environmental matters,
safety and society. Guided by these values,
we provide superior rewards to all people associated with Mazda.
Mazda aims to achieve its Corporate Vision through the actions of each individual, based on the Mazda Way. While striving to meet the requests and expectations of all of Mazda's stakeholders, each employee pursues CSR initiatives in the course of their daily business activities. In this way, Mazda contributes to the development of a sustainable society.
Referencing the Charter of Corporate Behavior issued by the Japan Business Federation (Nippon Keidanren), Mazda evaluates its CSR initiatives in the six areas of Environmental Protection, Customer Satisfaction, Respect for People, Social Contributions, Compliance and Information Disclosure.
| Environmental Protection* | Developing environmentally responsible products, taking measures against global warming, recycling automobiles, etc. |
|---|---|
| Customer Satisfaction | Developing attractive products, improving customer satisfaction and the Company's service brand, improving product reliability, etc. |
| Respect for People* | Improving the working environment, promoting a healthy work-life balance, cultivating a climate of respect for other people, etc. |
| Social Contributions* | Participating in local community activities, promoting traffic safety, supporting social welfare, etc. |
| Compliance | Enforcing internal controls, ensuring appropriate transactions, promoting and thoroughly implementing the Corporate Ethics Code of Conduct, etc. |
| Information Disclosure | Actively disseminating information about CSR initiatives in the Mazda Group, communicating with stakeholders, disclosing financial statements, etc. |
Through its interaction with various stakeholders, Mazda has further designated three of these areas as key themes for special action because they are particularly sought by society and Mazda is able to make a contribution.
- Environmental Protection: Along with being a pressing issue for humanity, this is the highest priority issue for automakers
- Respect for People: The foundation of society, including the human resource development that is the foundation of Mazda's corporate activities
- Social Contributions: Contributing to local communities as a good corporate citizen
I am working as a contact person for external evaluations of CSR and environmental initiatives, and I am also in charge of developing in-house CSR education. I realized that not just Mazda, but every company must take consideration of external evaluations and judgments from a variety of viewpoints concerning CSR performance. At the same time, every company operation must be connected with CSR. In order to drive home the importance of CSR awareness while carrying out day–to–day work, I intend to develop in-house education tools and distribute information on a daily basis.
Furthermore, in consideration of future societal changes, I want to contribute to the upgranding of initiatives in a uniquely Mazda Way.
Each department carries out its operations based on goals and plans formulated with an understanding of the policies and guidelines determined by the CSR Management Strategy Committee, which the president chairs, and in cooperation with other Group companies.
- Meetings: Twice annually
- Chairperson (Representative Director, President, and CEO)
Vice-Chairperson (Executive Officer in charge of CSR and environmental affairs)
Members (Members of the Executive Committee) - Activities: Deliberate the CSR activities that are expected of Mazda from a global perspective, in consideration of changes in social environment
- Each department: Set operational targets and plans for the medium and long term, and for each fiscal year
- Meetings: As required
- Members: Working members of primary departments involved in carrying out CSR initiatives
- Activities: Discuss in advance proposals to be made to the CSR Management Strategy Committee and propose guidelines for specific activities based on policies set by the CSR Management Strategy Committee
- 2004 CSR Committee established
- Began Company–wide CSR initiatives
- 2007 CSR Promotion Department established as a permanent structure
- 2008 CSR Committee reorganized as the CSR Management Strategy Committee
- Integrated CSR activities and management
- Reinforced global perspective
- 2009 CSR & Environment Department established as a permanent structure
- Promotes initiatives both globally and across departments
- Former CSR Promotion Department reorganized as a supervising compliance body and renamed as the Compliance Administration Department
Mazda identifies key external ratings and evaluations both from within Japan and overseas and responds to them. By analyzing the results, Mazda evaluates its own initiatives. Mazda continuously makes active efforts to disclose information by responding to both domestic and global surveys and evaluations, such as those by socially responsible investment (SRI) rating organizations.
- Inclusion in the FTSE4Good Index series
An SRI index developed by the FTSE Group, which is a partnership firm jointly founded by the UK newspaper Financial Times and the London Stock Exchange.
- Inclusion in the Morningstar Socially Responsible Investment Index.
The first SRI index developed in Japan.
- Mazda's carbon disclosure score was evaluated as "high" in the Carbon Disclosure Project (CDP) Japan 500.
On behalf of 534 investors with assets of US$64 trillion, the CDP organization conducts research and discloses information to better understand the risks and opportunities posed by climate change (information as of CDP2010 reporting timing).
Customer Satisfaction
- The CX-9*1 won the US Automotive Lease Guide's award for highest residual value in the full-size utility segment (November 2010).
- The CX-9*1 won the Canadian Automotive Lease Guide's award for highest residual value in the full-size utility segment (February 2011).
- The Mazda2 Sedan*1 was selected by FIPA (Inter-American Federation of Auto Journalists) as "Auto Inter-American Car of the Year 2010" (November 2010).
- Mazda was awarded the Institute of Customer Service's Satisfaction Awards in the brand and sales section in the UK (February 2011).
Safety
- The Mazda3 (Axela for the Japanese market) was named a 2011 Top Safety Pick (in small cars) by the US Insurance Institute for Highway Safety (IIHS) (March 2011).
Environmental Protection
-
Idling Stop System (i-stop):
The Contribution Prize of the 42nd annual Ichimura Industrial Awards (April 2010)
The Technological Development Award of the 60th annual Society of Automotive Engineers of Japan (JSAE) (April 2010)
Chairperson's Award of the 8th annual Japan Society for the Promotion of Machine Industry(JSPMI) Award (February 2011)
- *1Models only for overseas market
Mazda endeavors to deepen awareness and understanding of CSR among all its employees, and to promote the undertaking of CSR activities in their everyday work.
The following CSR training programs were implemented in FY2010:
- Lecture-style training (approx. 570 participants) for new recruits, mid-career hires, new band 5 employees and newly appointed managers
- Group discussions (approx. 450 participants) for new recruits, new band 5 employees and newly appointed managers
When asked for their impressions of training, which was based on group discussions, many participants replied with responses such as, "Group discussions helped deepen my understanding," "Listening to other groups' presentations was revealing to me," and "I thought I should start with what I can do here and now." Mazda will continue to implement training by level.
Information is disseminated among employees through various methods.
- Distribution to and circulation within all departments of the Mazda Sustainability Report
- Communication about CSR efforts and up-to-date information via the Company intranet
Additionally, in FY2010, a CSR special feature edition of the February–March 2011 issue of the inhouse newsletter My Mazda was released, introducing Mazda's approach to CSR, examples of employee CSR efforts, evaluations from outside the Company and other information. This issue of My Mazda helped promote understanding and raise awareness about CSR among Mazda Group company employees in Japan and overseas.
The Mazda Group's basic approach, both in Japan and overseas, is to comply with national and regional regulations, including labor laws such as the prohibition of child labor and forced labor. The Group is engaged in a wide range of initiatives to this end, from practicing compliance to contributing to society, while respecting diverse national and regional cultures and social perspectives. Mazda has also issued Mazda Supplier CSR Guidelines and other guidelines, and is promoting regulatory compliance in the entire supply chain.
