To create new value, excite and delight our customers through
the best automotive products and services.
With passion, pride and speed, we actively communicate
with our customers to deliver insightful automotive
products and services that exceed their expectations.
We value integrity, customer focus, creativity, and efficient
and nimble action, and respect highly motivated people
and team spirit. We positively support environmental matters,
safety and society. Guided by these values,
we provide superior rewards to all people associated with Mazda.
*1 In 1999, Mazda evolved its existing management philosophy into its current Corporate Vision. Comprising he three key elements of Vision (corporate objectives), Mission (corporate roles and responsibilities), and Value (the values Mazda seeks to produce), this Corporate Vision defines the goals of the company and its employees, their roles and responsibilities, and the sense of values the Company embraces in pursuit of its targets.
Mazda aims to achieve its Corporate Vision through the actions of each individual, based on the Mazda Way. While striving to meet the requests and expectations of all of Mazda's stakeholders, each employee pursues CSR initiatives in the course of their daily business activities. In this way, Mazda contributes to the development of a sustainable society.
Through its interaction with various stakeholders, Mazda has further designated three of these areas as key themes for special action because they are particularly sought by society, and because Mazda is able to make a contribution.
|Mazda-unique CSR initiatives||Environmental Protection*||"Mazda Green Plan 2020", Sustainable "Zoom-Zoom", environmental management, etc.|
|Social Contributions*||Basic policy on initiatives, activities in Japan and overseas, etc.|
|Respect for People*||Promoting a healthy work-life balance, occupational safety and health, respect for people, etc.|
|Basic initiatives||Customer Satisfaction||Commitment to customers (products, quality, sales, and after-sales service), safety initiatives, etc.|
|Compliance||Corporate governance, internal controls, risk management, compliance, etc.|
|Information Disclosure||Actively disseminating information about CSR initiatives in the Mazda Group, engaging stakeholders, disclosing financial statements, etc.|
- Environmental Protection: Along with being a pressing issue for humanity, this is the highest priority issue for automakers
- Social Contributions: Contributing to local communities as a good corporate citizen
- Respect for People: The foundation of society, including the human resource development that is the foundation of Mazda's corporate activities
- *2Mazda actively supports the Charter of Corporate Behavior issued by the Japan Business Federation (Nippon Keidanren).
I am in charge of responding to external surveys covering CSR and environmental initiatives. Compiling and disseminating each department's daily activities to people outside the Company is part of Mazda's responsibility to its stakeholders.
In addition, we implement in-house CSR education programs designed to deepen employees' awareness that their day-to-day work is connected with CSR. In the future, I intend to strengthen our group-wide Mazda-unique CSR initiatives, so that all employees can carry out their work with confidence and pride further.
Each department carries out its operations based on goals and plans formulated with an understanding of the policies and guidelines determined by the CSR Management Strategy Committee, which the president chairs, and in cooperation with other Group companies.
Deliberate the CSR activities that are expected of Mazda from a global perspective, in consideration of changes in social environment
- Establish policies and designate priority issues
- Report on progress in addressing issues, etc.
Set operational targets and plans for the medium and long term, and for each fiscal year, and implement these targets and plans
Discuss in advance proposals to be made to the CSR Management Strategy Committee and propose guidelines for specific activities based on policies set by the CSR Management Strategy Committee
- 2004 CSR Committee established
- Began company-wide CSR initiatives
- 2007 CSR Promotion Department established as a permanent structure
- 2008 CSR Committee reorganized as the CSR Management Strategy Committee
- Integrated CSR activities and management
- Reinforced global perspective
- 2009 CSR & Environment Department established as a permanent structure
- Promotes initiatives both globally and across departments
- Former CSR Promotion Department reorganized as a supervising compliance body and renamed as the Compliance Administration Department
- Compliance supervision functions transferred to the Office of General & Legal Affairs
Mazda identifies key external ratings and evaluations both from within Japan and overseas. By analyzing the results, Mazda evaluates its own initiatives. Mazda continuously makes active efforts to disclose information by responding to both domestic and global surveys and evaluations, such as those by socially responsible investment (SRI) rating organizations.
Inclusion in the FTSE4Good Index series
An SRI index developed by the FTSE Group, a fully-owned subsidiary of the London Stock Exchange.
- Inclusion in the Morningstar Socially Responsible Investment Index
The first SRI index developed in Japan.
- Mazda's carbon disclosure score was evaluated as "Midrange" in the Carbon Disclosure Project (CDP) Japan 500.
On behalf of 551 investors with assets of US$71 trillion, the CDP organization conducts research and discloses information to better understand the risks and opportunities posed by climate change (information as of CDP2011 reporting timing).
- The SKYACTIV-G 1.3 engine won the 21st (2012) RJC Technology of the Year (November 2011).
- The Mazdaspeed3 (Mazdaspeed Axela for the Japanese market) won the Residual Value Award in the Sportscar segment from the Automotive Lease Guide (ALG) in the U.S. (November 2011).
- The Demio 13-SKYACTIV and its development team won the 2011-2012 Car Technology of the Year award from the Japan Automotive Hall of Fame (JAHFA) (December 2011).
- The Demio 13-SKYACTIV won the 2011-2012 Car of the Year Japan Steering Committee "Special Award" (December 2011).
- The Demio 13-SKYACTIV won the Nihon Keizai Shimbun Award for Excellence at the 2011 Nikkei Superior Products and Services Awards (January 2012).
- The Rear Vehicle Monitoring system (RVM) received a Euro NCAP Advanced award (August 2011).
- The CX-5 was named a "Top Safety Pick" for 2012 (in small SUVs) by the U.S. Insurance Institute for Highway Safety (IIHS) (March 2012).
- The invention of new paint technology for the Three-Layer Wet Paint System received the 2011 "Japan Business Federation Chairman's Award for Invention" from the Japan Institute of Invention and Innovation (JIII) (June 2011).
- The technology to recycle damaged bumpers into new vehicle bumpers received the Award of the Director-General of the Industrial Science and Technology Policy and Environment Bureau, Ministry of Economy, Trade and Industry, under the FY2011 Awards for the Circular Resource Techniques and Systems program implemented by the Clean Japan Center (CJC) (October 2011).
- Mazda (Engine Design Engineering Department) won the 21st Nikkei Global Environmental Technology Awards for the development of SKYACTIV-G, a new gasoline engine that realizes 30% better fuel efficiency (November 2011).
- The Demio 13-SKYACTIV won the Chairperson's Award, Eco-Products Awards Steering Committee at the 8th eco-products awards (November 2011).
- The combusition technology of the SKYACTIV-G won the Technology Prize from the Combustion Society of Japan (December 2011).
- Mazda's LCA (life cycle assessment) efforts received the Encouragement Prize of the Life Cycle Assessment Society of Japan (JLCA) Awards for 2011 (December 2011).
- The SKYACTIV–G received the 9th New Japan Society for Promotion of Machine Industry (JSPMI) Prize from the Ministry of Economy, Trade and Industry (February 2012).
- The SKYACTIV–G 1.3 engine won the Japan Society of Mechanical Engineers (JSME) Medal for New Technology for 2011 (April 2012).
Mazda endeavors to deepen awareness and understanding of CSR among all its employees, and to promote the undertaking of CSR activities in their everyday work.
The following CSR training programs were implemented in FY March 2012:
- Lecture-style training (approx. 580 participants) for new recruits, mid-career hires, new band 5 (assistant manager level) employees and newly appointed managers
- Group discussions (approx. 600 participants) for new recruits, newly employed production staff (follow-up training), new band 5 (assistant manager level) employees and newly appointed managers
When asked for their impressions of the training, which was based on group discussions, many participants replied with responses such as, "Group discussions helped deepen my understanding of CSR," "I wish to consider the activities that make more effective use of Mazda's strength," "This training reminded me that CSR activities are underway company-wide," and "I noticed that CSR efforts can be started now at the individual level." Mazda will continue to implement training by level.
- Distribution to and circulation within all departments of the Mazda Sustainability Report
- Communication about CSR efforts and up-to-date information via the Company Intranet and the in-house newsletter My Mazda
- Holding quarterly quality meetings
Quality meetings provide all employees with regular and continuous opportunities to consider quality and heighten their quality awareness to achieve self-motivated innovations and dramatic quality improvement, thereby enhancing the quality of their actions. The meetings are held four times a year at each workplace, allowing all employees to join and express their opinions.
- Distribution of "Compliance Communications"
- President's Message during Human Rights Week
- Ensuring company-wide notification of the Organized Crime Exclusion Ordinances
In 2011, Organized Crime Exclusion Ordinances came into effect in all prefectures in Japan, requiring companies to further strengthen and promote measures to eliminate antisocial forces.
Mazda has adopted a resolute attitude towards these forces since before implementation of the ordinances, and in November 2011, the Company redefined its countermeasures against antisocial groups, taking into account social circumstances, and made them known to all employees.
The Mazda Group's basic approach and initiatives, both in Japan and overseas, are to comply with national and regional regulations, including labor laws such as the prohibition of child labor and forced labor. The Group is engaged in a wide range of initiatives to this end, from practicing compliance to contributing to society, while respecting diverse national and regional cultures, international norms such as the Charter of Corporate Behavior issued by the Japan Business Federation (Nippon Keidanren), and social perspectives.
Mazda has also issued Mazda Supplier CSR Guidelines and other guidelines, and is promoting regulatory compliance throughout the entire supply chain.
- Distribution and circulation of the Mazda Sustainability Report
- Announcement of relevant guidelines to all Group companies and suppliers
CSR Team, Liaison &
Legal Affairs Department
Mazda Motor (China)Co., Ltd. (MCO)
I am in charge of compliance and internal controls-related matters as part of the CSR team. Through close contact with Mazda Head Office staff, I work on the establishment and introduction of rules and systems, and employee education.
Compliance activities are indispensable for a company to conduct sound management and obtain trust from society, customers and employees. I believe that compliance activities also lead to further improvements in MCO business operations.
Henceforth, I am going to take on a new responsibility for promotion of Mazda's social contribution activities. I will redouble my efforts to help MCO and the Mazda Group develop sustainably together with local communities, as responsible members of society.