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CSR Initiatives

CSR Management

Engaging Stakeholders


Efforts Outside the Company (FY2010)

1. 5th Mazda Environmental Technology Forum

Mazda exchanged opinions about Mazda's new-generation SKYACTIV TECHNOLOGY with participants.

  • Period : March 2011
  • Venue : Mazda R&D Center Yokohama

<Opinions from Participants>

photo : Free discussion with Mazda employees
Free discussion with Mazda employees
  • I really feel that the new-generation SKYACTIV TECHNOLOGY places great emphasis on the importance of reducing energy waste.
  • It's an approach different from that of other companies. If Mazda highlights the uniqueness of the Company's approach, such as the pursuit of optimum combustion efficiency, it will gain further recognition.
  • I now understand that internal combustion can still be improved in many ways. I can really sympathize with this new-generation technology as a base for new development, and I hope this technology will become more widespread.
  • For more details on the event, see here

2. 1st CSR Seminar in Mazda Zoom-Zoom College

A workshop-style CSR seminar was held as part of the Mazda "Zoom-Zoom College" student internship course. Approximately 140 participating university undergraduate and graduate students shared their opinions on Mazda's CSR efforts and the Mazda Sustainability Report.

  • Period : December 2010
  • Venue : Mazda R&D Center Yokohama and Mazda Education Center at the Hiroshima Head Office

<Opinions from Participants>

  • Initiatives that deserve praise
    • Unique Mazda events, including the Mazda Car Carrier Loading Field Trip and the Hokkaido Kenbuchi Proving Ground Open Facility Event
    • Efforts to promote work-life balance, such as the Waku Waku Kids En in-house daycare center
    • Research and development of new-generation SKYACTIV TECHNOLOGY, and hydrogen vehicles, etc.
  • Areas that can be improved
    • Traffic safety activities
    • Park-and-ride and other community-based environmental protection activities
    • Social contribution activities in developing countries
photo : Students participating in group work
Students participating in group work
photo : Presentations
Presentations

Efforts Inside the Company (FY2010)

Exchange of opinions with the members who supported the production of the Sustainability Report

photo : Employees exchanging opinions
Employees exchanging opinions

Employees from the 15 divisions/departments in charge of producing the Mazda Sustainability Report exchanged opinions regarding the report and Mazda's initiatives, focusing on the three themes listed below.

  • Period : Five times in January and February 2011
  • Themes :
     1. Initiatives that deserve praise
     2. Initiatives that should be improved
     3. New initiatives that should be implemented

2. CSR lecture

In response to growing societal expectations regarding environment, social and corporate governance (ESG), a CSR lecture was held. Participants shared their opinions.

  • Period : June 2010
  • Theme : Increasing interest in CSR as a non-financial factor
  • Lecturer : Eiichiro Adachi, Research Chief, Head of ESG Research Center, The Japan Research Institute, Ltd.
  • Target audience : Mazda employees from key CSR-related departments

3. ISO 26000 lecture

In response to the release of the new International Standard ISO 26000 for social responsibility in November 2010, a lecture and Q&A session were held.

  • Period : February 2011
  • Theme : ISO 26000 and corporate management
  • Lecturer : Masao Seki, Associate Director, Chief CSR Officer, Sompo Japan Insurance Inc. (Japanese manufacturing industry leading expert on ISO 26000)
  • Target audience : Directors, Executive Officers and other top-level managers
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