Mazda exchanged opinions about Mazda's new-generation SKYACTIV TECHNOLOGY with participants.
- Period : March 2011
- Venue : Mazda R&D Center Yokohama
<Opinions from Participants>
- I really feel that the new-generation SKYACTIV TECHNOLOGY places great emphasis on the importance of reducing energy waste.
- It's an approach different from that of other companies. If Mazda highlights the uniqueness of the Company's approach, such as the pursuit of optimum combustion efficiency, it will gain further recognition.
- I now understand that internal combustion can still be improved in many ways. I can really sympathize with this new-generation technology as a base for new development, and I hope this technology will become more widespread.
- For more details on the event, see here
A workshop-style CSR seminar was held as part of the Mazda "Zoom-Zoom College" student internship course. Approximately 140 participating university undergraduate and graduate students shared their opinions on Mazda's CSR efforts and the Mazda Sustainability Report.
- Period : December 2010
- Venue : Mazda R&D Center Yokohama and Mazda Education Center at the Hiroshima Head Office
<Opinions from Participants>
- Initiatives that deserve praise
- Unique Mazda events, including the Mazda Car Carrier Loading Field Trip and the Hokkaido Kenbuchi Proving Ground Open Facility Event
- Efforts to promote work-life balance, such as the Waku Waku Kids En in-house daycare center
- Research and development of new-generation SKYACTIV TECHNOLOGY, and hydrogen vehicles, etc.
- Areas that can be improved
- Traffic safety activities
- Park-and-ride and other community-based environmental protection activities
- Social contribution activities in developing countries
Employees from the 15 divisions/departments in charge of producing the Mazda Sustainability Report exchanged opinions regarding the report and Mazda's initiatives, focusing on the three themes listed below.
- Period : Five times in January and February 2011
- Themes :
1. Initiatives that deserve praise
2. Initiatives that should be improved
3. New initiatives that should be implemented
In response to growing societal expectations regarding environment, social and corporate governance (ESG), a CSR lecture was held. Participants shared their opinions.
- Period : June 2010
- Theme : Increasing interest in CSR as a non-financial factor
- Lecturer : Eiichiro Adachi, Research Chief, Head of ESG Research Center, The Japan Research Institute, Ltd.
- Target audience : Mazda employees from key CSR-related departments
In response to the release of the new International Standard ISO 26000 for social responsibility in November 2010, a lecture and Q&A session were held.
- Period : February 2011
- Theme : ISO 26000 and corporate management
- Lecturer : Masao Seki, Associate Director, Chief CSR Officer, Sompo Japan Insurance Inc. (Japanese manufacturing industry leading expert on ISO 26000)
- Target audience : Directors, Executive Officers and other top-level managers


