Based on the Mazda Way, every employee at Mazda actively undertakes CSR activities to fulfill the Corporate Vision in consideration of all Mazda's stakeholders.
To create new value, excite and delight our customers through
the best automotive products and services.
With passion, pride and speed, we actively communicate
with our customers to deliver insightful automotive
products and services that exceed their expectations.
We value integrity, customer focus, creativity, and efficient
and nimble action, and respect highly motivated people
and team spirit. We positively support environmental matters,
safety and society. Guided by these values,
we provide superior rewards to all people associated with Mazda.
In 1999, Mazda overhauled its Corporate philosophy and established its Corporate Vision as follows: "To create new value, excite and delight our customers through the best automotive products and services." We believe we can grow and develop with society by fulfilling our vision.
In 2004, Mazda established the CSR Committee and in so doing launched CSR activities company-wide to encompass the interests of customers, shareholders, investors, business partners, local communities and future generations.
Today, all CSR activities at Mazda are underpinned by the Mazda Way*1. The Mazda Way summarizes the perspectives that are vital for each employee in the Mazda Group to bring to their everyday work. Based on the Mazda Way, our employees –who are the stewards of our CSR activities– strive to meet the wishes and expectations of our various stakeholders. through such efforts, Mazda gains the trust of community members and contributes to the development of a sustainable society.
Based on the Charter of Corporate Behavior*2 set forth by the Japan Business Federation, Mazda evaluates its CSR activities by dividing them into six key areas: environmental protection, customer satisfaction, respect for people, social contributions, compliance and information disclosure. In addition, we clearly specify the order of precedence of these activities, to deliver concrete improvements in each area with a clear recognition of stakeholder wishes and expectations.
Through close dialogue with the full spectrum of stakeholders, Mazda has identified three of its six categories of CSR activities as areas for high-priority attention. These areas are environmental protection, identified as an urgent issue for humanity and a top priority for the automobile industry; respect for people, with focus on the education and training that is the bedrock of society and corporate activities; and social contributions, meaning to act as a good corporate citizen with roots in local communities.
- *2Mazda actively supports the Charter of Corporate Behavior of Nippon Keidanren (the Japan Business Federation), and refers to its Implementation Guidelines when making self-assessments.
| Environmental Protection | Developing environmentally responsible products, taking measures against global warming, recycling automobiles, etc. |
|---|---|
| Customer Satisfaction | Developing attractive products, improving customer satisfaction and the Company's service brand, improving product reliability, etc. |
| Respect for People | Improving the working environment, promoting a healthy work-life balance, cultivating a climate of respect for other people, etc. |
| Social Contributions | Participating in local community activities, promoting traffic safety, supporting social welfare, etc. |
| Compliance | Enforcing internal controls, ensuring appropriate transactions, promoting and thoroughly implementing the Corporate Ethics Code of Conduct, etc. |
| Information Disclosure | Actively disseminating information about CSR initiatives, communicating with stakeholders, disclosing financial statements, etc. |
Mazda established the CSR Committee, chaired by the president, in December 2004. In June 2007, the Company created a specialized organization, the CSR promotion Department, to carry out CSR activities in close liaison with related departments and sections. In August 2008, the CSR Committee was reorganized as the CSR Management Strategy Committee. This new committee promotes activities suitable to the Mazda corporate character, from a global perspective and in consideration of changes in the social environment.
The CSR Management Strategy Committee convenes twice a year, with members of the executive Committee in attendance. Its task is to identify CSR implementation policy and high-priority issues from medium- to long-term perspectives, and to set specific issues for each field and area of operations. Based on the policies mooted by this committee, each department and section in Mazda prepares medium- to long-term and annual work targets and plans for each field, and carries out CSR activities in close liaison with other Group companies in Japan and around the world. At the same time, Mazda has organized the CSR Strategy Core team, consisting of working members engaged in relevant work in CSR-related departments and sections. The Core team discusses new proposals to be presented to the CSR Management Strategy Committee, seeks out and devises new ideas, and works out specific implementations for the policies decided by the committee.
Business Strategy DepartmentToshio Ushioda
I believe raising employee awareness is important for advancing CSR activities at Mazda. All employees must understand what Mazda does well and what it needs to do better, in order to pull together in pursuit of the same goal. As a member of the secretariat, my job is to promote social contributions and communication strategies. I'd like to not only draft strategies, but also actively participate in CSR activities, so that by forming my own impressions and perceptions as a Mazda employee, I can apply them in creating more effective strategies. Going forward, I am planning to organize more events to foster dialogue with stakeholders.
Mazda is careful to impress the importance of CSR on all new employees. In addition to providing general education and training on CSR, Mazda recently introduced group discussions for new employees in clerical and administrative positions. The Company implemented this program to ensure each employee's thorough understanding of societal issues, the Company's position, and employees' own roles in CSR. Of the roughly 300 participants this year, the majority reported that the experience had enhanced their desire to contribute to society.
