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CSR Initiatives

Mazda CSR

About Mazda's CSR


Corporate Vision

Vision: Corporate objectives

To create new value, excite and delight our customers through
the best automotive products and services.

Mission: Roles and responsibilities

With passion, pride and speed, we actively communicate
with our customers to deliver insightful automotive
products and services that exceed their expectations.

Value: The values Mazda seeks to produce

We value integrity, customer focus, creativity, and efficient
and nimble action, and respect highly motivated people
and team spirit. We positively support environmental matters,
safety and society. Guided by these values,
we provide superior rewards to all people associated with Mazda.

Mazda Way
  • *1 In 1999, Mazda evolved its existing management philosophy into its current Corporate Vision. Comprising the three key elements of Vision (corporate objectives), Mission (corporate roles and responsibilities), and Value (the values Mazda seeks to produce), this Corporate Vision defines the goals of the company and its employees, their roles and responsibilities, and the sense of values the Company embraces in pursuit of its targets.


Basic Approach

Mazda aims to achieve its Corporate Vision through the actions of each individual, based on the Mazda Way. While striving to meet the requests and expectations of all of Mazda's stakeholders, each employee pursues CSR initiatives in the course of their daily business activities. In this way, Mazda contributes to the development of a sustainable society.


Six Areas and Three Key Themes

Referencing the Charter of Corporate Behavior issued by the Japan Business Federation (Nippon Keidanren)*2, etc., Mazda evaluates its CSR initiatives in the six areas of Environmental Protection, Customer Satisfaction, Respect for People, Social Contributions, Compliance and Information Disclosure.

Through its interaction with various stakeholders, Mazda has further designated three of these areas as key themes for special action because they are particularly sought by society, and because Mazda is able to make a contribution.

Six Areas of CSR Operations (* indicates key themes)
Mazda-unique CSR initiatives Environmental Protection*
  • Energy- and global-warming-related issues
  • Promoting resource recycling
  • Cleaner emissions
  • Environmental management, etc.
Social Contributions*
  • Raising environmental/safety awareness
  • Fostering next-generation human resources
  • Contributing to local communities as a corporate citizen, etc.
Respect for People*
  • Initiatives with employees
  • Respect for human rights, etc.
Basic initiatives Customer Satisfaction
  • Commitment to customers (quality, products, sales, and after-sales service)
  • Safety initiatives, etc.
Compliance
  • Internal controls
  • Ensuring appropriate transactions
  • Promoting and thoroughly implementing the Corporate Ethics Code of Conduct, etc.
Information Disclosure
  • Actively disseminating information about CSR initiatives in the Mazda Group
  • Engaging stakeholders
  • Disclosing financial statements, etc.

Key Themes

  • *2Mazda actively supports the Charter of Corporate Behavior issued by the Japan Business Federation (Nippon Keidanren).

VOICE

Aiming Mazda's Growth as a Company Received Affection from Stakeholders

Yasunobu Shida
Yasunobu ShidaCSR & Environment Department

I am in charge of responding to external surveys, providing summarized information on Mazda's CSR initiatives. I believe the questions asked in these surveys reflect the latest CSR trends and new corporate challenges. In cooperation with the relevant departments, I am striving to understand such trends and ensure that Mazda can carry out CSR initiatives and activities that are better suited to social needs.

Through such efforts, we aim to enhance the Mazda brand value and help Mazda continue to grow as a company received affection from its stakeholders.


CSR Promotion Organization

Each department carries out its operations based on goals and plans formulated with an understanding of the policies and guidelines determined by the CSR Management Strategy Committee, which the president chairs, and in cooperation with other Group companies.

CSR Management Strategy Committee

  • Deliberate the CSR activities that are expected of Mazda from a global perspective, in consideration of changes in social environment
    • The topics discussed by the Committee in FY March 2012 included: performance evaluation of the mid-term environmental plan (Mazda Green Plan), analysis of the results of external evaluations of CSR, raising CSR awareness among employees and establishment of Mazda's biodiversity guidelines.

Each Department

Set operational targets and plans for the medium and long term, and for each fiscal year, and implement these targets and plans

CSR Strategy Core Team

Discuss in advance proposals to be made to the CSR Management Strategy Committee and propose guidelines for specific activities based on policies set by the CSR Management Strategy Committee

Organization
Organization

History of the CSR Structure

  • 2004 CSR Committee established
  • Began company-wide CSR initiatives
  • 2007 CSR Promotion Department established as a permanent structure
  • 2008 CSR Committee reorganized as the CSR Management Strategy Committee
  • Integrated CSR activities and management
  • Reinforced global perspective
  • 2009 CSR & Environment Department established as a permanent structure
  • Promotes initiatives both globally and across departments
  • Former CSR Promotion Department reorganized as a supervising compliance body and renamed as the Compliance Administration Department
  • 2012
  • Compliance supervision functions transferred to the Office of General & Legal Affairs

Reinforcement of CSR Initiatives Based on ISO26000

Mazda comprehensively reaffirmed its CSR initiatives in accordance with the seven core subjects of the ISO26000 social responsibility guidelines, and set up the CSR targets for FY March 2014. In establishing these targets, each division envisioned the ideals that Mazda aims to achieve in the future, and summarized them into draft CSR targets for FY March 2014, which were decided by the CSR Management Strategy Committee.

Mazda will continue to implement the PDCA (plan-do-check-act) process, so as to carry out CSR management in line with the global standards.

External Evaluations of CSR (as of March 31, 2013) *Mazda was selected for Ethibel EXCELLENCE Investment Register on October 1, 2013

Mazda identifies key external ratings and evaluations both from within Japan and overseas. By analyzing the results, Mazda evaluates its own initiatives. Mazda continuously makes active efforts to disclose information by responding to both domestic and global surveys and evaluations, such as those by socially responsible investment (SRI) rating organizations.

  • Inclusion in the FTSE4Good Index series

    An SRI index developed by the FTSE Group, a fully-owned subsidiary of the London Stock Exchange.

  • Inclusion in the Ethibel EXCELLENCE

    Mazda Motor Corp. has been selected for inclusion in the Ethibel EXCELLENCE Investment Register since October 1, 2013. This selection by Forum ETHIBEL (www.forumethibel.org) indicates that the company performs better than average in its sector in terms of Corporate Social Responsibility (CSR).
    Forum ETHIBEL is an NPO based in Belgium and promotes SRI (socially responsible investment) and CSR (Corporate Social Responsibility) mainly in Europe.

  • Inclusion in the Morningstar Socially Responsible Investment Index

    The first SRI index developed in Japan.

  • In March FY2013, Mazda's carbon disclosure score was evaluated as "High" in the CDP (Carbon Disclosure Project) Japan 500.
    On behalf of 655 investors with assets of US$78 trillion, the CDP organization conducts research and discloses information to better understand the risks and opportunities posed by climate change (information as of CDP 2012 reporting timing).

Major Awards Received (April 2012 - April 2013)

Customer Satisfaction

  • CX-5 won the 2012-2013 Car of the Year Japan (November 2012).
  • CX-5 won the 2013 SUV of the Year for the Americas from the FIPA (International Federation of Automotive Journalists) (January 2013).
  • Mazda6(Japanese name: Atenza) was selected as one of the top three most beautiful cars in the world for the 2013 World Car Design of the Year of the World Car Awards (March 2013)

Safety

  • In Europe, CX-5 was awarded the maximum five-star rating by the European New Car Assessment Programme (Euro NCAP) (May 2012).
  • In Australia, CX-5 was awarded the maximum five-star rating by the Australasian New Car Assessment Programe (ANCAP) (June 2012).
  • In China, Mazda3(Japanese name : Axela) was awarded the maximum five-star plus rating by the China New Car Assessment Programme (C-NCAP) (June 2012).

Environmental Protection

  • For the development of SKYACTIV-G 1.3 engine, Mazda's development team won the Japan Society of Mechanical Engineers (JSME) Medal for New Technology for 2012 (April 2012).
  • The CX-5 model equipped with SKYACTIV-D 2.2 and Mazda's development team won the 2012-2013 Car Technology of the Year award from the Japan Automotive Hall of Fame (JAHFA) (November 2012).
  • For the development of SKYACTIV-D, Mazda's development team won the Combustion Society of Japan 2013 Technology Award (December 2012).
  • For the development of SKYACTIV-D, Mazda won the 42nd Japan Industrial Grand Prix: Screening committee special prize (March 2013).
  • For the development of SKYACTIV-G, Mazda's development team won the Commendation for Science and Technology 2013 by the Minister of Education, Culture, Sports, Science and Technology : Prizes for Science and Technology (April 2013)
  • For the development of SKYACTIV-D, Mazda's development team won the Japan Society of Mechanical Engineers (JSME) Medal for New Technology for 2012, and the Achievement Prize of the 45th Ichimura Industrial Award (April 2013).

Besides, the results of quality improvement initiatives are shown on here, and the WorldSkills Competition results are shown on here, respectively.


Raising Employee Awareness

Mazda endeavors to deepen awareness and understanding of CSR among all its employees, and to promote the undertaking of CSR initiatives in the course of their daily business activities.

1.Raising Awareness of all staff managers and above

CSR Education Seminar in FY March 2013
CSR Enlightenment Seminar in FY March 2013

From late December 2012 to late March 2013, the 1st CSR enlightenment seminar was held in Mazda Head Office (Hiroshima), Hofu Plant, Tokyo Office, and Mazda R&D Center Yokohama.

The Seminar was designed for all senior managers excluding those dispatched to other locations, and held in the form of an exhibition of CSR-related panels, books, and brochures. The objective of the Seminar was to give senior managers hints that could help them provide more appropriate CSR guidance to their staff, taking the leadership in acting on the basis of CSR perspectives.

After attending the Seminar, many participants made positive comments, such as "The seminar helped broaden my viewpoint," and "I will work to deepen my understanding of Mazda's activities and explain these activities to people outside the Company." Mazda is planning to continue these Seminars.

Results of CSR Enlightenment Seminar Surveys in FY March 2013
Results of CSR Education Seminar Surveys in FY March 2013

2. Training by level

  • The following CSR training programs were implemented in FY March 2013:
    • Lecture-style training (approx. 820 participants) for new recruits, mid-career hires, new band 5 (assistant manager level) employees and newly appointed managers
    • Group discussions (approx. 450 participants) for new recruits, new band 5 (assistant manager level) employees and newly appointed managers
Results of Group Discussion Surveys in FY March 2013 (approx. 450 surveyed)
Results of Group Discussion Surveys in FY March 2013 (approx. 450 surveyed)

When asked for their impressions of the training, which was based on group discussions, many participants replied with responses such as:

"Learning specific examples helped deepen my understanding of CSR."

"I felt that we should further disseminate Mazda's CSR efforts to people inside and outside the Company."

"This training reminded me of what kind of CSR activities are underway company-wide."

"I think that we should spare more time to consider CSR in our daily operations."

Mazda will continue to implement training by level.

Training for newly appointed managers
Training for newly appointed managers
Training for newly appointed managers

3. Raising awareness in all departments

  • Distribution to and circulation within all departments of the Mazda Sustainability Report
  • Communication about CSR efforts and up-to-date information via the Company Intranet and the in-house newsletter My Mazda
  • Holding quality meetings

Quality meetings provide all employees with regular and continuous opportunities to consider quality and heighten their quality awareness to achieve self-motivated innovations and dramatic quality improvement, thereby enhancing the quality of their actions. The meetings are held four times a year at each workplace, allowing all employees to join and express their opinions.

  • Distribution of "Compliance Communications"
  • President's Message during Human Rights Week

4.Confirming the level of CSR awareness

The FY March 2013 Employee Engagement Survey was conducted to confirm to what extent employees were aware of CSR.*1 To further improve CSR awareness levels, we will continue a range of initiatives.

  • *1This question was only included in the survey of Matsuda Motor Corporation.

Dissemination of CSR Approach and Initiatives to Mazda Group Companies and Suppliers in Japan and Overseas

Gijutsu Tsushin (technical notification)
Gijutsu Tsushin (technical notification)

The Mazda Group's basic approach and initiatives, both in Japan and overseas, are to comply with national and regional regulations, including labor laws such as the prohibition of child labor and forced labor. The Group is engaged in a wide range of initiatives to this end, from practicing compliance to contributing to society, while respecting diverse national and regional cultures, international norms such as the Charter of Corporate Behavior issued by the Japan Business Federation (Nippon Keidanren), and social perspectives.

Mazda published CSR-related articles in the January, February, and March issues of Gijutsu Tsushin (technical notification), a monthly journal for domestic service personnel concerning, to disseminate Mazda's basic CSR approach and initiatives.

The Company has also issued the Mazda Supplier CSR Guidelines, and other guidelines, and is promoting regulatory compliance throughout the entire supply chain.

  • Distribution and circulation of the Mazda Sustainability Report
  • Announcement of relevant guidelines to all Group companies and suppliers
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