- Mazda has developed its business by providing "Zoom-Zoom" cars that are fun to drive. To continue offering customers this "Zoom-Zoom" experience, we see it as our duty to make cars that also provide excellent environmental and safety performance.
In order to achieve this we have developed SKYACTIV TECHNOLOGY, a set of innovative new technologies which together realize an unprecedented balance of driving pleasure and environmental and safety performance. These same technologies also enable Mazda to remain profitable despite a strong-yen environment. Vehicles incorporating the full suite of SKYACTIV technologies have received high praise from around the globe. The Mazda CX-5 was named the 2012-2013 Car of the Year Japan and the all-new Mazda6 (Atenza) was chosen as a top-three finalist for the 2013 World Car Design of the Year award. Next, the all-new Mazda3 (Axela), fully redesigned to incorporate SKYACTIV technologies, will be launched globally with sales starting in North America in autumn this year. With successive launches of fantastic new products such as these, we will continue working to improve the value of the Mazda brand.
The "challenger" spirit that has made us the world leader in rotary engines is still alive and well at Mazda. Retaining this "challenger" spirit, the entire Mazda group will work as one in the areas of product, quality, sales and service, to create a special bond with our customers and become a "premium" brand in their hearts and minds. We will also continue our efforts to meet our constantly changing responsibilities to society and be worthy the trust our stakeholders place in us.
I greatly appreciate your continuing encouragement and support for us.
To create new value, excite and delight our customers through the best automotive products and services.
With passion, pride and speed, we actively communicate with our customers to deliver insightful automotive products and services that exceed their expectations.
We value integrity, customer focus, creativity, and efficient and nimble actions and respect highly motivated people and team spirit. We positively support environmental matters, safety and society.
Guided by these values, we provide superior rewards to all people associated with Mazda.